2024 Media Kit

DESTINATION EDITION

About Us

LOCALE is an omni-channel marketing company that uses a 360 team approach to create custom content for Californians through our digital, creative, content, social and email channels.

Locale is an ever-evolving media company led by creatives who desire to show our followers everything new, great and unusual about where they live and where they want to go. Locale is locally owned.

Partners we work with

Partner Testimonials

Demographics

Across all of our mediums we reach a very particular demographic.

78% Female

72% Age 25-54

93% Lives in California

Makes over $150K annually

College Graduate

Has a home value over $1M

Analytics

United States

California 78.47%

Washington 2.11%

Texas 1.75%

New York 1.73%

California

Los Angeles 27%

San Diego 23%

Orange County 22%

Palm Springs 19%

Followers

Age

27%

Age 25-34

25%

Age 35-44

20%

Age 45-54

Income

30%

200,000+

40%

150,000-200,000

18%

100,000-150,000

Interests

Hotel & Travel

Dining Out

Arts & Entertainment

Impressions

400M+ Annually (and growing daily)

Website

50M Impressions

Email

4M Impressions
68K + Email Subscribers
Open Rate: 35-45%
Average Click Rate: 2.1%

Instagram

250M Impressions
450K+ Followers

TikTok

60M Impressions
220K+ Followers
30M Hashtag Views

Facebook

5M Impressions
50K Facebook Likes

Pinterest

12M+ Impressions

YouTube Shorts

100K video views per month
Continued focus in 2024

Google News, Linkedin, Flipboard

1M Impressions

Locales Only Podcast

Campaigns

Campaign Strategy

We have developed a unique approach to marketing your business or event. We assign a campaign launch date based on your schedule. All creative and content will be launched on the same day.

Our 360 Approach to Partnership

Welcome Call

Our entire team is present to listen to what is important to you and brainstorm ideas that will increase the effectiveness of your campaign.

In-House Marketing Team

Our team tells your story. From editorials to photography, we produce high-quality content. We can also design your advertising.

Communication

We stay connected to you throughout the campaign process. We are proactive in requesting needs, dates and times of deliverables.

Campaign Launch

We provide your team with all links, creative and social posts the day the campaign launches so you can share across your network.

Post Campaign

We provide detailed case study metrics for your campaign 35 days after your campaign launches.

Editorial Feature Examples

10 Things We Love

10 Reasons This Punta de Mita Resort Needs to Be on Your Travel Bucket List

24 Hours/City Guide

Where to Dine, Shop and Explore in San Diego’s Bankers Hill Neighborhood