CORONA USA
Date:
Call Length: 10-15 minutes
Hi ___,
We are so excited for our call today. This is your private landing page where we will make updates to your campaign. You can refer back here to see any and all changes.
May we record this call?
Thank you,
Danielle | Advertising Partnerships Manager
Locale Team
Danielle Trotter Advertising Partnerships Manager
Kaylin Waizinger & Taylor Gorski Senior Editors
Lauren Lewellen Production Manager
Reilly Heine Art Director
Sam Perry Social Media Manager
Gennah Nicole Social Media Assistant + Video Specialist
Previous Campaigns
Campaign A
Live Date: Add Date Here
Partner Introduction
- Tell us about your Business.
- Confirm contacts, email addresses and cell phone numbers.
- Do you have a designer/creative team you work with or would you like us to design your ads?
- Ensure marketing agreement is signed.
Locale Process
- Please Reply ALL on our email chain
Campaign Approval Process
Campaign Recap
Campaign Description
Campaign A: Takeover
Editorial
Digital Advertisment
- Rectangle Ad (Rotating)
- In Story Ad in Custom Editorial
- In Story Ad (In another related story)
- Leaderboard Ad (Rotating)
Social Media
- Instagram Post or Contest
- Instagram Story Takeover with Link to Story
- Facebook Post (Promoted) ($100)
- Reel / TikTok / YouTube Shorts
Design + Photography
- Ad Design
- Photographer (if needed)
- Videographer
Editorial
Focus of Editorial
Market managers will add focus here if we have it before the call or fill in during the call
Editorial Options
Story Idea | ||
1 | *insert story idea written out + hyperlink | |
2 | *insert story idea written out + hyperlink | |
3 | *insert story idea written out + hyperlink |
Editorial Styles:
Partner Focused Feature
Campaign A & E
Photos
Partner will send photos | We will schedule a photoshoot | Using photos we have on file |
Ad Design
Logo
.ai or .eps files are preferred
Branding Guidelines
Branding Book with fonts + colors we need to follow
Photos
We will have determined photos we are using on ads above
Headline Ideas
What you want to say about your business in just a few words.
1 | ||
2 | ||
3 |
Call to Action Ideas
We want viewers to click the ad so this is where we add a reason.
1 | Click Here | |
2 | Make a Reservation | |
3 | View Menu |
URL
Where you would like the ad linked
1 | Add website link here | |
2 | Link to Editorial |
Social Media
Instagram + TikTok + Facebook
Video
We create video content experiencing your business and post on IG Reels and Tik Tok.
Previous Campaigns
Click below to view your previous contest + reel
Handles & Hashtags
We will confirm your IG handle and review and hashtags you use on posts.
ADD: Type in what we have for them and what hashtags they use
Contest
For IG contests posts we will discuss the potential prize and value of the prize. We will also review our rules and how a contest works.
What would you like to give away and what is the value?
Contest Examples
Demographics
For a promoted Instagram or Facebook post—can you share your ideal demographics (age range, gender, location, etc.)?
In Person Visit
Photographer | Writer | Social Contributor
Add Date/Time
On-Site Contact Name | |
Phone Number |
** Any photos we take are for our editorial/social media/ad purposes only. If you would like to use them on your own platforms, you will need to purchase them from our photographer. **