The team at VisitMaui wanted to reposition Maui as an adventure destination—and after in depth research into their competing space and the island's offering, we worked together to create a campaign that would see a positive return over time.
Kiera wanted to equip the team with the ability to continue with our marketing strategies after the end of the campaign.
“BARRL became an extension of our team—they kept us involved every step of the way. By keeping their actions transparent, they gave us knowledge to continue improving even after the campaign end."
To kick things off, we begun by looking at competitors and the gaps in the market. We analyzed the gaps for healthy keywords, potential links, a longterm content marketing strategy that would allow Kiera to guide the team in the coming 6-12 months.
By focusing on white hat strategies, we gave VisitMaui a compounding approach to their search rankings, allowing them to stay ahead in the coming years.
OUR FOCUS
Increase traffic to the VisitMaui website
Grow the email subscriber list
Increase affiliate link conversions