Professional Experience

"One important key to success is self-confidence. An important key to self-confidence is preparation." Arthur Ashe.

AMROP Spain: Member of the board

March 2024 - Today.

I am honored to serve on the Advisory Board of Amrop, a leading international headhunting firm. In this role, I provide strategic insights and guidance to support Amrop's Spain mission of delivering top-tier executive search and talent management solutions.

GILMAR Real Estate: Chief Marketing Officer

May 2017 - July 2019 and July 2021 - Today.

"What is dangerous is not to evolve" Bezzos.

Unicorns are everywhere! Pure players are all over the place and are disrupting every single industry. Real Estate sector is not an exception; rules have also changed and companies, preceding the Internet era, need to transform NOW. We at GILMAR, are developing a digital strategy that bears the following mantra; "THIS COOPETITION, NOT COMPETITION". We believe in a digital transformation that will entirely change our costumer touchpoints, from a new retail experience to a truly immersive search finding your dream home through any of our e-channels.

Stay tuned for the transformation @ gilmar.es !

Boston Consulting Group (BCG): Digital Strategist

March 2021 - July 2021.

As the "Digital Strategist" I am responsible for leading the partnerships with BCG teams to encapsulate and elevate our proposals and case team thinking through the power of innovation, creativity and digital marketing.

The Valley Digital Business School: Associate Professor.

July 2020 - TODAY.

I am teaching Marketing in the PADDB (Programa de Alta Dirección en Digital Business) sharing best practices, discerning real case studies and mentoring my students.

Willis Towers Watson: Chief Digital Officer.

September 2019 - February 21.

Currently leading our Iberian #DT sales model and co-developing our new digital strategy, putting clients first by reshaping processes and fostering innovation to aim for a more competitive value proposition in a "V.U.C.A" B2B context. 🚀

- Willis Towers Watson Innovation Master.

- 2020 Horizon’s Innovation Challenge finalist.

L´Oréal : Senior Product Manager.

May 2016 - May 2017.

I am currently launching a new local brand with the ambition to position my products at the very TOP of the pyramid by gaining penetration and market share.

Among others, I could sum up my duties as follows;

• BIG IDEA development: 360 brand execution from DIGITAL to POS.
• Business expansion analysis: monthly figures to monitor range results and build future products and strategies.
• Management of the marketing budget and pursuit of the sales' forecast accuracy.
• Creation and implementation of promotional, conquest and trade marketing plans.
• Managing interns and Jr.Product Managers.

PUIG : Digital Manager.

March 2015 - May 2016.

At Puig we do things differently. As a business founded and developed by entrepreneurs, they encourage risk-takers and innovators. As a family-run company, they know the value of a long-term vision: some of the most brilliant ideas need time to develop and mature!

I am currently playing three different roles for the FMCG and Luxury divisions;

1) Digital Manager; I practice as an internal consultant, auditing online client's activities by building from scratch new KPI's to feed their sites with richer content and finding the most appropriate levers. Our purpose? To strive for the optimal advertising expenditure at their e-commerce platforms and build the finest positioning for our prestige brand portfolio.

• Benchmarking of current search engine rankings.
• Competitor keyword analysis and SEO health-check.
• Comparison benchmarks with industry standards and competitors.
• Keyword Research & Analysis
• Link Building Development Campaign
• Copywriting or alteration of existing content.
• Implementation of design alteration recommendations

2) Trade Development Manager for FMCG.

3) Category Management for FMCG, seeking for a superlative implementation and the perfect mix of our products.

Sandhills : Sales and Marketing Representative.

June 2014 - March 2015.

I was hired by this American IT company right after finishing my business masters at IE. I was sent to Nebraska, US for my training period and had the chance to learn and enrich my knowledge in many different ways at a fast-paced network externalities business model, where I strived to bring buyers and sellers together through our online European platform; MarketBook.com

I was not only responsible for developing the European market by doing sales trips around the US and Europe, but also for building and designing online advertising strategies for our clients optimizing their investments and their results.

This was an example of our bestselling product; "The Sandhills System"

Willis Iberia : Account Executive Intern.

June 2012 - September 2013.

My first working experience! I applied as an intern while finishing my last year at university. It was a tough experience to manage both duties at the same time, but eventually I made it and achieved an Account Executive position at the company and even improved my GPA at university! After a year, I was accepted at IE Business School and enrolled in a Full-Time MSc.

A couple of highlights:

• Acquired Employee Benefits accounts for McDonalds, Vodafone and Suzuki.
• +100 meetings achieved as an intern and direct contributor to the CRM software enhancement “WillFeed”, a new internal platform to communicate with clients.

Education

"Education is the most powerful weapon which you can use to change the world." Mandela.

The Valley Digital Business School: October 2023 - April 2024

Master in Digital Marketing and Artificial Intelligence

This executive in-person master has four main pillars; Digital Strategy & Data Driven Marketing, Martech & IA, Marketing Automation & CX and Growth Marketing.

The Master Digital Marketing & AI is an intensive and comprehensive training program, designed to provide specific knowledge and tools that will increase students digital strategy and capabilities exponentially. An all-in-one journey.
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Massachusetts Institute of Technology (MIT): November 2022.

Blockchain: Disruptive Technology - Executive education

The MIT Professional Education “Blockchain: Disruptive Technology” program delves into the multiple applications that blockchain can have in almost any industry or business and prepares participants to lead and develop blockchain projects. 9 weeks program focusing on web3, metaverse, NFT´s and kaleido blockchain.

Masterbrand; Madrid, November 2020.

Branding Pro - MSc in Branding (Visual, Verbal, Attitudinal and Sensorial identities)

Masterbrand is the first university for brand management, activation and development. This comprehensive master will help students to gain a deep insight into the dynamics of brand creation and management processes used in brand consulting. An intense tour through the concepts, tools and methodologies used to build powerful and competitive brands, capable of positively impacting the business of their companies. Aimed for professionals who wish to delve into the different particularities of brand management, to fully share tools and methodologies that help professionals to leverage their brands. Learn to reshape current processes, methodologies and tools used in the large international branding consultancies, from the hand active professionals with more than 15 years of experience.

Columbia Business School; New York, US. November 2017.

Strategic Storytelling- Executive Education 2017. (#cbs)

Storytelling has always been central to human experience – it's how we explain and make sense of the world. But today, as media-savvy audiences begin to tune out advertising messages while searching for ever-more-immersive entertainment experiences, the way businesses and professionals need to communicate is changing. Led by best-selling author Frank Rose and offered in partnership with Columbia Business School, Strategic Storytelling introduces the concept of “narrative thinking” and shows how it can be used to achieve maximum impact in a digital world.

Columbia Business School; New York, US. April 2016.

Digital Business Strategy - Executive Education 2016. (#cbs)

Executive on campus program led by David Rogers that combines a mix of dynamic lectures, interactive discussion, and group work in small teams. Sessions focus on strategic concepts, frameworks, and case studies of digital innovation and organizational change. Applying tools to real-world business challenges, as well as to organizations. Strategic concepts are illustrated through case studies of companies in diverse industries – including retail, consumer goods, b2b, hospitality, financial services, healthcare, automotive, media, technology, and business services.

IE Business School; Madrid, Spain. September 2013 - July 2014.

Master in International Management (MiM); Full-time.

• Member of the IE Marketing and Entrepreneurship Clubs.
• Specialization; Digital Business. 3,33 GPA.

John Cook School of Business; Saint Louis University. January 2009 - May 2013.

Bachelor of Science in Business Administration (B.S.B.A).

• International Business Concentration at Saint Louis University.
• Member of the SLU Alumni Committee.

Richmond University; London, UK. August 2010 - September 2011.

2010 Scholarship in Business Administration.

• Art and Theatre Minor.