Layer 1

Digital Marketing
​Contract

Prepared for [Client Name]
​Prepared by [Your Name]

Introduction

Dear [Client Name],

We appreciate your interest in our digital marketing services.

Our team has extensive experience working with businesses like yours, and we're confident that we can create an effective strategy tailored to your specific needs. Please find below a detailed quote for our proposed services.

Best Regards,

woman sitting in front of brown wooden table

[Your Name]

[Your Role]


Quote

Packages

Starter

Ideal for small businesses or startups establishing an online presence.

$1,500.00 / month
1Unit

Includes:

  • 1 platform (Facebook or Instagram)
  • 8 social media posts/month
  • Basic content creation (graphics + captions)
  • 1 blog post/month (500 words)
  • Monthly performance report
  • $250 ad spend management

Growth

Ideal for growing brands looking to increase reach and lead generation.

$3,000.00 / month
1Unit

Includes:

  • 2 platforms (Facebook + Instagram or LinkedIn)
  • 12–16 social media posts/month
  • Advanced content creation (photos, short videos, copy)
  • 2 blog posts/month (750 words)
  • Email marketing (2 newsletters/month)
  • SEO optimization (on-page)
  • Ad campaign management (up to $1,000 ad spend)
  • Bi-weekly analytics report + strategy session

Scale

Ideal for established brands seeking full-service digital strategy.

$6,000.00 / month
1Unit

Includes:

  • Up to 4 platforms (FB, IG, LinkedIn, TikTok, etc.)
  • 20+ custom social media posts/month
  • Dedicated videography/photography sessions (1x/month)
  • 4 blog posts/month (SEO-optimized)
  • Full email marketing (4+ campaigns/month)
  • SEO (on-page + local + backlinks)
  • Paid ads management (Google + Social, up to $3,000 ad spend)
  • Conversion tracking + funnel setup
  • Weekly reporting + monthly strategy call

Service

Subtotal
$15,500.00
Subtotal
$15,500.00
Description
Item
Quantity
Price

SEO Optimization

$1,500.00
1
$1,500.00

Social Media Marketing

$2,000.00
3mos.
$6,000.00

Content Creation

$500.00
10articles
$5,000.00

Email Marketing

$1,000.00
3month/s
$3,000.00
Total$15,500.00

Scope of Services

What’s included in this engagement

We’ll provide digital marketing services designed to meet your goals and maximize your return on investment. This includes:

If any additional services are required during the engagement, we’ll provide a separate quote for approval before work begins.

You’re in good company

We have been using [Your Company]'s digital marketing services for over a year now, and the results have been fantastic. Our online visibility has dramatically increased, and we've seen a significant boost in our sales.

[Customer Name]

Timeline & Milestones

Estimated project timeline

Phase

Activities

Timeframe

Onboarding

Access setup, goal alignment, briefing call

Week 1

Strategy & Creative

Audience research, ad copy/creative planning

Week 2

Campaign Build

Ad setup, tracking implementation, platform prep

Weeks 3–4

Go Live

Campaign launch + testing

Week 4

Optimization & Reporting

Continuous monitoring, A/B testing, reporting

Ongoing from Week 5

This timeline is based on timely feedback and content delivery from your team. Delays in approvals or access may shift launch dates.

Performance & Reporting Expectations

How success will be tracked and shared

We’re committed to transparency and data-driven decision-making. Here’s how we’ll measure performance and keep you in the loop:

Performance Metrics Tracked:

  • Impressions, clicks, and CTR
  • Conversions and cost per conversion (CPC/CPL)
  • Engagement rates (for social campaigns)
  • ROAS (Return on Ad Spend), where applicable

Reporting & Communication:

  • Monthly Performance Report: Delivered by the 3rd business day of each month
  • KPI Snapshot: Summary of wins, insights, and next steps
  • Live Dashboard (optional): Access to real-time performance tracking (Google Looker Studio or similar)
  • Strategy Reviews: Optional quarterly review sessions to align on goals and budget

Note: Performance is subject to market conditions, audience behavior, platform algorithms, and seasonality. We’ll adjust strategy dynamically to optimize results over time.

FAQs


We're excited about the possibility of working together.

Should you have any questions or need further clarification,
​please don't hesitate to reach out.