The Challenge

Strong, Healthy Bones

Milwaukee Milk was a household name throughout Wisconsin and the Midwest, but barely interacting with its users online. Save a simple website and a Facebook account, they weren't connecting with their audience.

The challenge was to promote Milwaukee Milk as part of the community (which it was) by sharing nutrition information, production insights, recipes and more through a mobile app.

Our Solution

We delivered the app on time and on budget. There were over 500 downloads combined on the first day, with a further 1000 over the remaining week.

Average engagement time was a huge 10 minutes, with multiple return visits averaging at six per user.

We expect engagement to remain steady with the release of additional content and products.