Client Success Story - Prepared by Lambourn Digital
The Challenge
Banrach wanted to significantly increase enquiries for one of their core service offerings: Subsidence. Despite their expertise in this area, their online presence wasn't effectively communicating this specialism, and the existing website lacked the structure and conversion elements needed to turn visitors into leads. There was also a need to stand out in a competitive market where many engineering firms offered similar services.
Our Solution A Multi-Channel Digital Marketing strategy
We developed a comprehensive, multi-touchpoint strategy to position Banrach as a leading expert in Subsidence services. This included competitor research, SEO, Google Ads optimisation, and content marketing – all working in tandem to attract high-intent traffic and convert visitors into qualified leads.
BRAND REFRESH
We refined Banrach’s brand presentation to better reflect their professionalism and credibility. This included updating their visual identity across digital and print touchpoints to ensure consistency and trust-building throughout the customer journey.
WEBSITE DESIGN & DEVELOPMENT
We completely redesigned the homepage and Subsidence page with a strong focus on UX and Conversion Rate Optimisation (CRO). This included:
Streamlined navigation for improved user journeys
Informative, keyword-rich content explaining Subsidence in a clear and accessible way
Clear CTAs throughout
Integration of Google Reviews for trust and transparency
A detailed FAQ section to address common concerns and objections
These improvements were designed not only to inform, but to guide users toward enquiry conversion more efficiently.
BROCHURE DESIGN
To complement the digital experience, we created both print and digital brochures focused on Subsidence. These materials gave Banrach a polished tool for offline marketing and in-person consultations, reinforcing their expertise in a tangible format.
SEO & GOOGLE ADS
We carried out extensive SEO work to improve Banrach’s organic rankings for high-intent keywords related to Subsidence. This included on-page optimisation and publishing regular blogs to target long-tail search terms and support site authority over time.
To drive immediate, qualified traffic, we also launched a highly targeted Google Ads campaign focused exclusively on Subsidence services. This ensured Banrach appeared at the top of search results from day one, capturing users actively searching for expert engineering support.
Together, SEO and Google Ads worked hand-in-hand to generate both short-term leads and long-term visibility.
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Results
A notable increase in relevant, high-quality leads for their Subsidence service
Improved Google rankings for key search terms
Enhanced user engagement and reduced drop-off rates across the site
Stronger brand credibility and trust with both online and offline materials
Vincent Brady
Managing Director at Banrach
We're Ready!
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