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IFA 2026: Sponsoring Opportunities Overview



Sponsorship opportunities

Maximise your brand’s reach – exhibit, sponsor and grow at IFA,
​the world's largest home & consumer tech event.
​
​4–8 September 2026 at Messe Berlin

Facts & stats

Global scale. Measurable impact.

IFA is the world’s largest event for consumer electronics, home appliances and technology – a unique space where global brands, innovators, thought leaders and buyers come together to shape what’s next.

As a sponsor, you’ll stand out where it counts – in front of a global audience of visitors and media representatives, with the chance to host sessions, launch products and influence the conversation across curated stages and premium spaces.

Make your brand
​impossible to miss

Standout where it counts.

From high-impact branding to premium activations, our sponsorship opportunities put your brand in front of the people who shape the industry. Choose proven formats or collaborate with us to create something completely custom. If you're ready to be seen, remembered and talked about – this is where it starts.

On the following slides, you’ll find a full overview of available formats – from stage takeovers and digital placements to VIP zones and on-site branding. Each opportunity is designed to deliver maximum impact, whether you're looking to drive visibility, engagement or strategic partnerships.

If you have any questions or ideas beyond what’s listed, our team is here to help.

Let’s make your presence at IFA unforgettable!

IFA Creator Hub 2026

Where creators meet tech. And brands meet creators.

The IFA Creator Hub is a curated experience at the heart of IFA Berlin – designed for the creators shaping tomorrow’s content and the brands looking to connect with them. From hands-on product demos and live streaming studios to exclusive masterclasses and VIP lounges, this is where the creator economy meets the world’s leading tech platform. The Creator Hub offers a direct path to meaningful exposure, brand storytelling and high-value creator collaborations. Be part of the conversation that drives culture – live from IFA.

On stage at IFA

Take the spotlight. Start the conversation.

IFA’s stages are more than just platforms – they’re where tech meets talk and ideas turn into influence. With formats ranging from keynotes and press conferences to product launches and fireside chats, IFA offers brands and thought leaders the space to connect with the world’s media, partners and innovation community. Whether you're unveiling a new device, sharing industry insights or leading a panel on the future of AI, IFA gives your message the reach and relevance it deserves. This is where stories go live.

IFA Beauty Hub 2026

Your access point to the next generation of beauty consumers.

The IFA Beauty Hub is where next-gen beauty meets next-gen tech. Built for brands that speak to Gen Z and the creator generation, this high-impact space is part activation, part experience, part content engine. Think skincare, smart mirrors, hair tools and wearables – presented in an environment made to be seen, shared and streamed. Located inside the Fitness & Digital Health show area, the Beauty Hub is the go-to hotspot for influencers, lifestyle media and beauty-forward visitors. If your brand lives embodies self-care and innovation, this is your place to be.

IFA Sommergarten 2026

Music, lifestyle and culture – right in the heart of IFA.

The IFA Sommergarten is where tech meets community – a vibrant open-air space for concerts, brand activations and shared experiences. Located in the iconic Sommergarten of Messe Berlin, this area draws thousands of visitors every day with live music, street food, lifestyle pop-ups and chill-out zones. It’s a magnet for both IFA guests and Berlin locals, making it the perfect playground for brands looking to connect through culture. From headline partnerships to interactive installations, the IFA Sommergarten is where awareness turns into engagement – loud, lively and unforgettable.

In 2025 it was fully booked, featuring acts like Ikkimel, Ski Aggu and Jan Böhmermann’s “Fest & Flauschig.” - in 2026 already confirmed: Luciano and BUNT. Creative branding opportunities and more in this premium, high-visibility setting:

Visibility classics

Proven formats. High visibility. Effortless impact.

Sometimes, the classics hit hardest. This category features IFA’s most established and reliable sponsorship options – from lanyards and visitor bags to Wi-Fi and hall maps. These high-reach formats are seamlessly integrated into the visitor journey, giving your brand repeated exposure without needing a full activation. Perfect for companies looking to boost visibility, reinforce brand recognition or stay top of mind throughout the IFA experience.

IFA Retail Leaders Summit

Real conversations. Real decision-makers. Real impact.

Position your brand at the centre of retail strategy. The IFA Retail Leaders Summit brings together C-level executives from global retail, tech and consumer electronics for a full day of insight, influence and networking. From keynote stages to 1:1 matchmaking, this invite-only forum offers unmatched access to the people shaping the future of commerce.

More information upon request.

RoboCup at IFA 2026

Robots vs. Robots. Football meets the future.
​The official German robotic football league live at IFA 2026 – where tomorrow’s technology competes today.

Become the official sponsor of the RoboCup at IFA 2026 – a high-energy, science-driven robotics competition that captivates children, families and tech enthusiasts alike.

Price: Upon Request

IFA Outdoor Concepts

Bold formats. Big spaces. Maximum impact.

IFA’s outdoor concepts turn open-air areas into powerful brand stages. From bold installations and media cubes to mobile brand worlds and street-level activations, these formats are designed for brands that want to go big – and be seen. Whether you’re reaching trade visitors, creators, or the Berlin public, these highly visible zones offer creative freedom and crowd-stopping exposure. Perfect for storytelling at scale.

Official IFA Merch

Brand it. Wear it. Share it.

IFA’s official merch isn’t just wearable – it’s walkable branding. From limited-edition apparel to lifestyle gear, this category gives sponsors the chance to be part of the official collection worn by creators, fans and visitors across the grounds. The IFA merch turns your logo into a visible, sought-after part of the experience. High retention, high reach and always social media-ready.

More details coming soon.

Customised activations

Your idea. Our platform. Let’s build it together.

Looking for something different? If you’re planning something bold, different or never done before – we’re here for it. From brand worlds and one-off stunts to multi-location formats or entirely new concepts, IFA offers the space, expertise and production support to make it real. This is your invitation to shape your own presence – and do something that gets talked about.

IFA Moments

Boost your brand visibility by securing a spot in IFA’s official marketing campaign, connected to the event’s most high-profile moments.

Venue map

Your perfect spot at IFA.

Your location matters. From high-traffic entrances to branded zones and networking hotspots, every square metre at IFA offers strategic value. Secure a space that maximises visibility, drives footfall and puts your brand where business happens.

Explore the venue map and plan early – premium spots fill up fast.

Contact

Let’s build your IFA presence together.

Ready to sponsor or learn more about IFA? Apply now or talk to our experts.

Our sponsorship team is here to guide you. Get in touch with the right contact for your brand, sector or sponsorship goals – and let’s create something impactful. We look forward to welcoming you to Berlin.


Saskia Frank
​Team Lead Marketing Activation & Sponsoring
​s.frank@ifa-management.com

Ben Goldbach
​Sponsoring Manager
​b.goldbach@ifa-management.com

Annika Hoffmann
​Sponsoring Manager
​a.hoffmann@ifa-management.com