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Software Proposal

Prepared for Play Theatre


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Background

This is Play Theatre

Play Theatre is writing software for individuals who want planned, industry-formatted, theatre scripts for all aspiring and established playwrights.

With the rapid growth of theatre in the last decade, the lack of writing software catered to playwrights, we're ready to make a big impact for playwrights around the world.

This proposal will outline our conceptualisation and growth processes.


The Product

Pain Point

Why we came up with Play Theatre

The idea for Play Theatre came about through an opportunity to convert our successful book series to an adapted play.

Not knowing how to write a play, we looked online and the only writing tools were for film or television scripts.

Having identified the opportunity to address a gap in the market, we validated our ideas through surveys and focus groups involving individuals in the theatre world.

This provided us with the knowledge that there is demand for a product like this. Ranging from students to professionals who have all been frustrated with current writing tools.


Solution

Benefits of the product

Our product is software specially designed for all playwrights from novices and experienced playwrights who want to plan and write their plays without the hassles of clunky word processors and complex film software.

Accounting for target market's disdain for complexity, our tool is a simple piece of software where everything you write will be formatted to standard script formatting. along with added planning features for playwrights to draft and plan their scripts.

Play Theatre will feature:


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​A play word processor with auto-formatting


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​Mind mapping software


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​Character profile pages


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​Notes section


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​Loaded dictionary with common theatre terms and nouns


Growth


Revenue Model

Packages

Play theatre will rely on a 3 tier subscription based revenue model. This model will be assessed over time and modified based on results.

Free

$0.00 / month
1
Users
Recommended

Pro

$10.00 / month
1
Users

Business

$500.00 / month
1
Users
Total$0.00

Financing

We forecast the following spending over the first 12 months of the business

Product Development

Description
Item
Quantity
Price

Product development costs

$10,000.00
1Unit
$10,000.00

Developer hire

$50,000.00
2Unit
$100,000.00

Designer UI/UX developer

$50,000.00
1Unit
$50,000.00

Marketing Costs

Description
Item
Quantity
Price

Marketing Budget

$30,000.00
1Unit
$30,000.00

Marketing Manager Hire

$70,000.00
1Unit
$70,000.00
Total Excluding Tax$260,000.00
Total$260,000.00

Savings Estimate

84%
Savings per year


Ready to work together?

About Us

Our Company

ABC Company synergizes resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate resource-leveling customer service for state of the art customer service.

Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate extensible testing procedures for reliable supply chains. Dramatically engage top-line web services vis-a-vis cutting-edge deliverables.


Our Team

Daelon Robkind
​CEO @ ABC Company

Daelon, our CEO, will be leading the team. He's a writer, designer, software engineer and marketer. He's been a speaker at global conferences on SEO, and last year was #1 Fictional Person in the Forbes Top 100 Fictional Examples.

Marcelle McTantan
​COO @ ABC Company

Our COO, Marcelle McTanTan, will be marshalling the team to deliver the project on time and on budget. He is a former Googler, an expert rock climber, NSW Air Guitar champion and voted #1 Most Likely to Grow An Excellent Moustache by Harvard Business Review.


What do you think?