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🤔 Group Think.

Mining our collective intelligence.

No one knows everything. This is as true of founders as anyone else. It's only by sharing and pooling our insights that we can hope to well rounded decisions.

FYI: The term comes from George Orwell's classic 1984 (see here for more), so yes, "Group Think" is used ironically!

The purpose of a "Group Think" is to gather different view points, arguments and insights from across the company on important matters.

The forum is private. It is a communication channel between yourself and founders only. So speak your mind, have strong opinions, argue for whatever you believe is the right course. If it's a contrarian position to the rest of the company, or the founders, or common opinion, so much the better. Add it to the mix.

The point here is to avoid conformity of thought - in a word to avoid: group think (see what I did there? 😬).


  • 1.Founders will email the team with question(s).
  • 2.You deliberate, cogitate, mull, inspect, dissect, formulate and reformulate, until you've come to your own conclusions on the matter.
  • 3.Email your thoughts to myself & Mark.

  • Reason Wins.

    To be clear, "Group Think" is a consultative process and not group decision making. This is not a voting process to decide on a course of action. Rather, we are gathering as diverse a spectrum of inputs and arguments. Weighing the merits of those arguments is the job of the founders and the board.

    If you want the company to take your proposed path: make the most compelling argument. Volume of voice won't win, the quality of your reasoning will.