Teaser Campaign (First 1-2 Weeks)

Our team will produce up to 3 original creative pieces per week, each adapted into different formats to suit various social media platforms and ad requirements. These creatives will be visually appealing and aligned with your E-commerce store’s brand voice and messaging, ensuring consistency and impact across all channels.

Launch Campaign (Weeks 2-4)

Our team will continue to produce various original creative pieces per week, focusing on high-impact launch content. These pieces will include engaging visuals, product showcases, and compelling calls-to-action, all tailored to various social media platforms and ad formats.

Social Media Activities

Daily Posts: Share daily updates and product highlights to keep the audience engaged.

Launch Date Announcement: Officially announce the launch date across all platforms, building anticipation and excitement.

Live Launch Event: Host a live virtual launch event on platforms like Instagram Live or Facebook Live, showcasing the products and offering exclusive discounts for attendees.

Digital marketing activities

Content Management

Our team will produce up to 5 original creative pieces per week, each adapted into different formats to suit various social media platforms and ad requirements. These creatives will be visually appealing and aligned with your E-commerce store’s brand voice and messaging, ensuring consistency and impact across all channels.

Develop Social Media Campaigns

We will develop targeted social media campaigns focused on increasing reach and impressions to build strong brand awareness in Macedonia and beyond. These campaigns will utilize compelling visuals and messaging to capture the attention of your target audience and create a lasting impression.

Implement Advanced STP Strategies

Advanced Segmentation, Targeting, and Positioning (STP) strategies will be implemented to ensure precise customer acquisition. This involves identifying and targeting specific audience segments with tailored content that resonates with their preferences and behaviors, maximizing the effectiveness of our marketing efforts.

Manage Campaigns Daily

Our team will manage all social media campaigns on a daily basis to ensure optimal performance. This includes monitoring engagement, adjusting strategies as needed, and responding to audience interactions in real-time to maintain a dynamic and engaging online presence.

Provide Report Dashboard

We will provide a comprehensive report dashboard with monthly updates on campaign performance. These reports will include key metrics such as reach, impressions, engagement rates, and conversion rates, allowing you to track progress and make data-driven decisions.

Sales-Driven Campaigns

Our strategy will include targeted e-commerce campaigns designed to drive specific sales events.

Add to Cart Campaigns

Personalized Ads: Use dynamic ads that showcase products users have previously viewed or added to their carts, encouraging them to complete the purchase.

Incentive Offers: Implement special promotions, such as discounts or free shipping, to incentivize users to add items to their carts.

Abandoned Cart Emails: Automate email campaigns targeting users who have abandoned their carts, with reminders and special offers to encourage completion of the purchase.

Purchase Campaigns

Limited-Time Offers: Create urgency with limited-time discounts or flash sales that encourage immediate purchases.

Product Bundles: Promote product bundles at a discounted rate to increase average order value and encourage purchases.

Loyalty Rewards: Implement a loyalty program where customers earn points or rewards for making purchases, driving repeat sales.

Dynamic Retargeting Ads

Product-Specific Ads: Serve dynamic ads that display the exact products users have interacted with, whether they viewed, added to cart, or almost purchased.

Cross-Platform Retargeting: Utilize retargeting across social media, Google Display Network, and other relevant platforms to reach users wherever they are online.

Segmented Audience Retargeting

High-Intent Users: Target users who have shown high purchase intent, such as those who abandoned their carts, with personalized offers and reminders.

Lapsed Customers: Retarget customers who haven’t purchased in a while with special promotions to re-engage them.

Performance Monitoring and Optimization

Real-Time Tracking: Continuously monitor the performance of retargeting campaigns to identify areas of improvement and optimize for better results.

A/B Testing: Conduct A/B tests on different ad creatives, messaging, and offers to determine the most effective strategies for driving conversions.

Monthly Performance Reports: Provide detailed monthly reports on campaign performance, including metrics like conversion rates, ROI, and customer lifetime value, allowing you to make data-driven decisions for future campaigns.

GDN Campaigns

Selection of Appropriate Channels and Platforms for Promotion

We will carefully select the most suitable channels and platforms within the Google Display Network (GDN) to promote your E-commerce store. This involves analyzing audience behavior, market trends, and platform effectiveness to ensure your ads reach the right people at the right time.

Creation of Static Banners for Website Promotion

Our team will design and produce up to 4 high-quality static banners per month for website promotion. These banners will be visually appealing and aligned with your E-commerce store’s branding, ensuring consistency and engagement across various platforms.

Creation of Animated HTML5 and AMPHTML5 Banners

In coordination with a designer, we will create up to 2 animated HTML5 and AMPHTML5 banners per month. These dynamic banners will be designed to promote your E-commerce store’s websites and mobile applications, capturing the attention of your audience with engaging visuals and animations.

Creation of Dynamic Banners in Responsive Format

We will develop an unlimited number of dynamic banners in responsive formats to ensure optimal display across various devices and screen sizes. These banners will adapt to different environments, maximizing their effectiveness and reach.

Defining KPIs and Monthly Performance Reports

Key Performance Indicators (KPIs) will be defined to measure the success of your GDN campaigns. We will provide monthly reports detailing the achieved performance, including metrics such as impressions, clicks, conversions, and return on investment.

Creation of the Report Dashboard

A customized report dashboard will be created according to your instructions, providing a clear and comprehensive overview of campaign performance. This dashboard will allow you to easily track progress, analyze data, and make informed decisions based on real-time insights.

By implementing these GDN campaign strategies, we will effectively promote your E-commerce store, ensuring widespread visibility and engagement across the Google Display Network.

SEM Campaigns

We will conduct comprehensive keyword analysis using two methods: the historical method of search volume and popularity, and trend projection. This dual approach ensures that we identify both established and emerging keywords relevant to your E-commerce store.

Defining Target Keywords for Campaigns

Based on our keyword analysis, we will define a set of target keywords tailored to your campaigns. These keywords will be strategically selected to maximize search engine visibility and attract high-quality traffic to your website.

Creation of Static and Dynamic Creatives

In alignment with your directions, we will create both static and dynamic creatives for your SEM campaigns. These creatives will be designed to capture the attention of your target audience and drive engagement, ensuring consistency with your E-commerce store’s brand messaging.

Optimizing Campaigns According to a Defined Sales Funnel

Our team will optimize your SEM campaigns based on a clearly defined sales funnel. This involves tailoring ad content and targeting strategies to guide potential customers through each stage of the funnel, from awareness to conversion.

Defining KPIs and Monthly Performance Reports

We will define Key Performance Indicators (KPIs) to measure the success of your SEM campaigns. Monthly performance reports will be provided, detailing metrics such as impressions, clicks, conversion rates, and return on investment. These reports will offer insights into campaign effectiveness and areas for improvement.

Creation of the Report Dashboard

A customized report dashboard will be created according to your instructions. This dashboard will provide a clear and comprehensive overview of campaign performance, allowing you to easily track progress and make informed decisions based on real-time data.

TOTAL COST PER MONTH