
Web3 Marketing Strategy
Created by Coinpresso.io
Services Overview
Internet Token is an Onchain Lottery combined with native token on the BASE blockchain, and is operated by a Community DAO.
The main USP of the project is its weekly lottery system, allowing ticket holders to win cash prizes. When users buy $INT, they automatically receive Ticket NFTs for a chance to win a share of the weekly pot, which grows with each buy.
The team are looking to scale marketing efforts. A potential need has arisen for an external agency partner to support with new user acquisition, utilizing Programmatic Ads (Display, Remarketing, Native) and Meta Ads to drive onchain lottery volume and subsequently, token volume and potential price appreciation.
The purpose of this proposal is to outline a Meta & Programmatic Ads Strategy that can support these goals.
At Coinpresso - we have proven experience in scaling cryptocurrency projects, utilizing our industry specific knowledge and product suite:
- SEO
- Parasite SEO
- SEM
- PR & Earned Media
- Programmatic Ads
- Meta Ads
- Marketing Mix Modelling
- Web Development
- UI/UX Design
- Graphic Design
- Social Media Management
- Community Management
- CRO
- ROAS Optimization
- Presale Marketing
- Meme Coin/Pump.fun/Four.meme Marketing
- KOL Management
Using our resources and expertise, we have compiled a highly targeted approach to crypto marketing, executing our knowledge across search engines, publishers and different social media platforms.
This has been recognized accordingly with Google Partner Badge status, one of the only crypto marketing agencies internationally to have acquired one.



Some of Our Clients & Partners

Web Design & Development
We are able to build some of the fastest websites within the Cryptocurrency vertical.
Our Web Dev team build, design and deploy a multitude of websites across different coding languages and Content Management Systems, from basic Wordpress sites through to complex/custom React/Javascript builds.
A good website is essential to any crypto project, as marketing spend that is then directed to the site converts better.
Some of Our Work:




Our Websites score very well for Core Web Vitals and Site Load Speed. Good site UX is pivotal to performance.
98 for Desktop

90 for Mobi

Our websites are the best performing of any crypto agency in the space we have encountered to date.
Presale Widget & DApp Design & Development
Our end-to-end Presale Development services are best in class for performance and funds raised. Over the last year alone (2024 - 2025), we have helped our client base raise over $240M USD at Presale - through a mixture of Presale Widgets and DApps.
We typically launch a V1 version of your Presale, which is an embedded widget on a dedicated landing page of the website. Over time, we then upgrade this to a V2 DApp version, complete with many intuitive features.
Presale Widget Build - R0AR
We typically advise starting with a V1 version for the Presale.
This is in the form of a widget, as seen with the R0AR example below. This means your project can start raising funds sooner, while we work on the fully-fledged DApp (see BlockDAG example) in the background.

DApp Development - BlockDAG
We have powered the BlockDAG raise from development through to marketing, achieving a raise of over $200M USD at the time of writing.
https://purchase3.blockdag.network/


Programmatic AI Ads
Due to the difficult landscape on Google and Meta for running crypto ads, we have leveraged new technology to allow crypto companies/projects to run ads outside of these advertising layers, while intersecting with multiple layers of the internet.
The overarching strategy is to run both Programmatic Display and Native campaigns in parallel. Taking advantage of the latest targeting technology to reach our audiences through contextual topics/content and relevant keyword intent.

Intent and Interest contextual targeting, meaning we service ads to people who are already interested in your crypto or blockchain.


We can use pre-existing Google budgets for Programmatic campaigns. This allows projects to continue PPC advertising with a focus on conversions, without having Google or Meta permits.

Third Party Audience Targeting


Place your ads on the world's biggest websites!
CNN


Bloomberg

CNBC

New York Post

Fortune

Tracking ROI via a live dashboard, reporting on the number of signups and transactions generated from your marketing campaigns.


MegaPosta - Crypto Casino (Brazilian Market)
MegaPosta is a newly-incepted Crypto Casino serving the Brazilian market. With our use of Programmatic media buying, we have taken them to 2.61 ROAS in Month 2 of their relationship with Coinpresso.



Facebook Ads
The type of ads a crypto project can run depends on localized registrations.
Registered/licensed: Project is good to run white-hat ads.
Unregistered/unlicensed: Project can only run black-hat ads using proxy accounts.
- Prepare domains' redirection or a separate landing page with a separate domain. We call them “the bridges".
- Prepare different cloned Facebook pages of yours.
- We run ads using those Facebook pages to drive traffic to those domains
Campaign Examples:

Audience Segmentation
(Based on $10k Monthly Spend)


Note: Your ads will likely be banned at regular intervals. However our redeployment of new domains and ads accounts circumvents this somewhat.
Daily ROAS Reporting
(Subject to tracking criteria)

Crypto Marketing Strategies
We have created a strategy for Internet Token focusing on Programmatic & Meta Ads to increase brand awareness, grow the community, and drive user acquisition and onchain lottery volume.
On the basis of our discussion, and our own research we recommend the following strategy:
Programmatic Ads
- Display
- Native
- Remarketing
- Daily Conversion/ROI/ROAS reporting and implementation support
- All creatives and ad copies included
Regions: US, UK
Meta Ads
- Cloaked/proxy ads campaign
- Multi Meta Ads Account deployment
- Daily Conversion/ROI/ROAS reporting
- All creatives and ad copies included
Regions: US, UK
Affiliate Discount
- For every client referred by Internet Token team to Coinpresso, receive a 10% monthly reduction on your retainers.
Some of Our Case Studies
Every Crypto Marketing Agency should have proven case studies that showcase results. At Coinpresso, we are proud of our results in Digital and Crypto Marketing.
Check out some of our amazing results seen through incorporation of our Crypto Marketing Funnels.
Binance

Binance are a marquee Coinpresso client, having been with us for over 12 months for our market-leading SEO and Content services.
Services: SEO & Content Marketing
Achieved Results: A 60% increase on organic traffic since commencing the strategy, attributing to a 7-figure increase in ROI for this traffic channel alone.

BlockDAG Network

- Helped raise over $180m at presale stage
- Added over 120,000 wallets
- Mix of paid ads (Meta and Programmatic) and PR
- Long term Coinpresso client (10 months+)
R0AR

- Helped raise over $4m in presale funds
- Added over 2,000 wallets
- Long term Coinpresso client (over 12 months)
Bitcoin Magazine

As part of our partnership with BTC Media (Owners of Bitcoin Magazine) - Coinpresso was tasked with appealing a Google Ads ban that was placed on the BTC Media account, whilst also getting through some compliant, high performing campaigns.
Media Spend + Retainer: $140k in 2 Months
- Ticket Sales Executed via Organic Search, Referral and Paid Search: $5.3 Million USD
- Approximate ROI: The campaign finished with an ROI of over 30:1 attributed to paid search alone, and saw the attendance of Bitcoin 2022 increase to over 30,000 attendees over the whole event. A new record.


Gamestar+

Coinpresso started working with Gamestar in May 2022, with the platform seeing around 30-50 users a day in terms of traffic. We developed a new website, and developed a marketing plan that revolved around their compliant fundraising activities - with the use of SAFT agreements and KYC.
The project is utility-focused, and was looking to drive traffic and volume to its suite of play to earn crypto games, whilst executing an effective launch and raise. Early KYC registrants also were given the chance to mint a Steve Harvey NFT.
- Raise Executed: $12.3 Million USD
- Traffic Growth: The platform now sees approximately 3000 users a day, up from 50 users a day, in 4 months of strategy execution.
- NFTs Sold: 2000 Family Feud NFTs inside 2 days @ $200 USD each.

Client Case Study - NetMind Power
We utilized an aggressive KOLs, Socials and Content Strategy for NetMind, prior to the launch of the platforms native token, $NMT.

Total Spend: $180k
Token Launch Price: $0.01
Current Price: $3.07 (That's 300x, in a week)

All Services: SEO, Community Management, Content Marketing, Social Media Marketing, KOLs, Paid Ads
Other Presale Case Studies
Ruby Play Network: $6m Raised (Pre-launch only)
Here is your Investment Breakdown.
The strategy is a 6 Month+ Term to see results. The minimum term is 1 Month.
Payments made in USDT (ERC20/TRC20), or USDC (ERC20/TRC20).
Payments in Fiat (USD) also available. Receive an additional 10% discount for paying the entire term in advance.
Payments made Monthly according to the following schedule:
Setup & Build (One-Off)
Description | Item | Quantity | Price |
|---|---|---|---|
Meta Ads Setup | $2,000.00 | 1Month | $1,000.00 $2,000.00 50% Off |
Programmatic Ads Setup | $2,000.00 | 1Month | $1,000.00 $2,000.00 50% Off |
Setup/One-off discounts are provided in conjunction with monthly retainer. |
Monthly Retainer
Description | Item | Quantity | Price |
|---|---|---|---|
Meta Ads ($10,000 Media Spend + 20% Margin) | $12,000.00 | 1Month | $12,000.00 |
Programmatic Ads ($8,000 Media Spend + 20% Margin) | $9,600.00 | 1Month | $9,600.00 |
Contact us
Ready to take the next step?

Email: liam@coinpresso.io
Terms and Conditions
The following terms and conditions apply between us and you:
1. Background and Definitions
1.1 Unless the context otherwise requires, the following words shall have the meanings below ascribed to them:
(a) “I”, “We”, “Us”, “Our” “Coinpresso”, refers to Coinpresso LLC:
Euro House, Richmond Hill Road, P.O. Box 2897, Kingstown, Saint Vincent & the Grenadines
(b) “You”, “Your” refers to you, the client of Coinpresso, or where applicable, the client of any of Coinpresso partners/affiliates.
(c) “Order Form” refers to the document supplied to you that detail the proposed products ordered by you, their minimum term and associated costs.
(d) “Project” refers to any work carried out by Coinpresso to be delivered to you, the client as a one-off service or product. Generally this refers to Website Development and Website Refresh services. “Project” does not refer to services provided on a monthly basis: all Advertising services, Web Hosting, Websites billed as a subscription, PR Services, Search Engine Optimisation, Content Management, Online Presence Management and Software Subscriptions.
(e) “Subscription” service, or “Monthly” service refers to any services provided by Coinpresso on a monthly basis. These services typically have a minimum term specified on the Order Form.
(f) “Working Day” means Monday to Friday excluding national public holidays in the United Kingdom.
2. Our Services
2.1 In conjunction with the Order Form, these terms and conditions relate to all of the services provided by Coinpresso, which may include (but is not limited to) any of the following:
- Website Design and Development;
- Press Release Distribution;
- Google AdWords;
- Search Engine Optimisation;
- Facebook Ads;
- LinkedIn Ads;
- Ads on other media publishers;
- Website Content Optimisation;
- Copywriting;
- Website Hosting;
- Content Management and Online Presence Management;
- Search Engine Optimisation (SEO);
- Social Media Setup and Management;
- KOLs and Influencers (subject to strength of your project)
- Conversion Rate Optimisation;
- Marketing Automation
3. Our Responsibilities to You
Quoting and Retainer
3.1 We will provide you with a quote prior to any work being carried out. The quote:
(a) sets out the scope of work agreed between us and you, either in respect to a Project or in respect to a Subscription service, or both;
(b) is intended to provide an estimation of either the total investment required from you to complete the Project, or the monthly investment required from you in respect to the Subscription service; and
(c) discloses a breakdown of the various fee/cost components chargeable to you.
3.2 The quotes constitutes our initial disclosure to you showing where the bulk of the fees/costs we expect are required in your Project or Subscription service.
3.3 Before commencing any work, we shall be able to require an advance against fees, disbursements and other charges (“the retainer”). This retainer will be deposited into our nominated bank account, and is similar to a pre-paid credit.
3.4 In most work we do, the retainer amount is equivalent to:
(a) 50% of the quote for the Project, or
(b) 100% of the first month for monthly subscription services.
(c) Up to 30% Margin on Ad Spend for SEM/PPC.
3.5 This retainer is non-refundable as it covers Coinpresso for work required to commence or continue the work, as well as to purchase any required software, licences, or content such as fonts, links, and logos on your behalf. The retainer will also be used to pay any invoice rendered by us.
3.6 Sometimes the work will require more or less than the quoted amount to complete.
(a) In the case that it is less than the quoted amount, we will return the balance retainer monies to you upon rendering our final invoice and/or statement to you.
(b) In the case that it is more than the quoted amount, we will obtain consent from you at the earliest possible time to continue with the work, once the difference in investment cost becomes apparent.
3.7 We will be entitled to ask you to make further top-up payments to the retainer from time to time if the earlier retainer payment has been used up.
3.8 Any out-of-scope variation or additions to the quoted Project or Subscription service will be invoiced over and above the quoted total. We will communicate the particulars of these variations to you as they become necessary.
3.9 With the exception described in clause 4.3, the variation or addition to the scope of work will be agreed upon between us and you and will be recorded in a supplementary quote.
3.10 We reserve the right to decline to commence or continue the agreed scope of work if there is a failure or delay in payment of any retainer requested.
Service Delivery
3.11 For all services we will provide for you to view and sign an “Order Form”, detailing the proposed products, their minimum term, and associated costs.
3.12 Once the Order Form (Qwilr) is authorised by you, a deposit invoice will be issued.
Third Party Providers
3.13 You acknowledge that we may utilise third party providers to deliver our solution and as such we may be bound by their rules and associated terms and conditions. These third party provider solutions may also experience downtime outside of our control, which may result in some or all of our services being unavailable.
3.14 There may also be an associated cost with using third party provider solutions that will be payable by you in the solution we are providing and as per clause 3.5 above.
Protecting Your Private Information
3.15 Where you provide us with personal details such as contact information, credit card information, log-in details to websites, or administrative access to websites or accounts held by you, we endeavour to protect this information from any unauthorised use.
3.16 If you provide us with log-in information or administrative access to your existing website, social media accounts, or google accounts (including: Google AdWords, Google Analytics, Google My Business), you accept that we may log into these accounts and make any changes we deem appropriate where these changes affect our agreed objectives for your accounts.
Our Affiliates/Partners
3.17 Coinpresso has a number of affiliate/partner organisations and we will from time to time carry out outsourced work for our affiliates/partners. In those contexts, you would be the client of an affiliate/partner of ours and deal directly with that affiliate/partner but the outsourced services received come from us indirectly.
3.18 We remain strictly separate organisations from our affiliates/partners. Our roles from our affiliate/partners are separate and do not overlap.
3.19 Accordingly, and as reflected in the invoices we render, our outsourced work and the performance of that outsourced work will relate strictly to the particulars set out in the quote and order form, plus any subsequent variation to that quote and order form.
3.20 We are not and will not be held responsible or liable for any advice, proposed work, or performance of any work from our affiliates/partners to you.
4. Your Responsibilities to Us
Punctuality
4.1 You endeavour to respond, in a timely fashion, to all requests by us for information or content items (such as logos, fonts, text and images), as well as log-in details if/where required.
4.2 You accept that any delay in the your response may hold up our work on your Project or Subscription service, and that this may void any deadlines initially agreed to by us.
4.3 If and when necessarily, we reserve the right to make a unilateral variation to the initially agreed scope of works per clause 3.8 if you have caused any delay as described in clauses 4.1 and 4.2 above.
Liability
4.4 You indemnify Coinpresso and its directors, employees and personnel from all costs, losses, claims, expenses, damages and liabilities that may arise now and in the future as a result of Coinpresso providing the services to you.
4.5 We may provide you with admin access to either your website, advertising campaigns, or other systems. This access is provided in good faith, and Coinpresso take no responsibility for any changes you may make whether deliberately or by accident. We reserve the right to charge for any additional work required to repair your website or advertising campaigns following changes made by you.
5. Monthly Subscription Services
5.1 Services provided as a monthly subscription.
5.2 After the initial minimum term, the services then move to a rolling contract. These services may be cancelled by giving notice in writing after the end of the minimum term and paying the subsequent billing cycle (effectively one more final invoice) in advance. For the avoidance of doubt, if an invoice has already been issued when a month notice is received, then the final invoice will be the one following that already issued.
5.3 Where PR services are included, we guarantee the pitch to relevant journalists. The pickup cannot be guaranteed, as there are numerous mitigating circumstances that affect news cycles, and ultimately, the pickup - that are outside of Coinpresso control. In the event we cannot achieve pickup, we can utilize Contributed Op-Eds, Paid, or re-distribution of Media Spend to other Strategy components. Otherwise, a pro-rata refund can be made for the earned portion of the retainer (50%)
6. Website Hosting
6.1 We provide website hosting services to our clients as a reseller of both WP Engine Inc. and Open Host (Internet Services Group Limited). The relevant terms and conditions can be viewed here:
Open Host: https://store.openhost.net.nz/information.php.
WP Engine: https://wpengine.com/legal/terms-of-service/
6.2 We agree to communicate any planned server maintenance or issues with the provision of hosting services promptly to you.
6.3 Where we host a website on your behalf, we take responsibility for ensuring the best possible performance of that website, and the maintenance of all software and licences relating to its publication and use.
7. Cancellation of Website Hosting
7.1 You may cancel your website hosting services at any time after the end of the minimum term, by providing us at least 25 Working Days’ written notice. Upon cancellation of website hosting services, your website will no longer be live on the web.
7.2 You have the option to migrate your website to a new hosting provider, by requesting an export of your website content and databases, this service will be billed at $1,000.00 + GST. This service is an export only, no responsibility is taken by us to migrate and load the website with your new provider.
8. General Payment Terms
8.1 All prices quoted are excluding GST.
8.2 All invoices are due 5 Working Days from invoice date unless otherwise stated.
8.3 For products and services with a monthly fee, payment is due monthly in advance. In cases of non-payment for these products and services, service will cease after 5 Working Days. In cases of late payment, service will be put on hold until the client account is paid in full.
8.4 In cases of persistent non-payment, we reserve the right to engage, without notice to you, our collections agency to obtain outstanding funds, and suspend any services we are providing on an ongoing basis. In such cases, you will be liable to pay any associated collection costs.
9. Changes to these Terms and Conditions
9.1 These terms and conditions are current as at 30 Oct 2023. We reserve the right to amend these terms at any time as we see fit.
9.2 Where any significant changes are made to these terms and conditions, we will endeavor to communicate these changes in writing to you within reasonable time.
10. Contact Information
10.1 For more information on these terms and conditions you are welcome to contact Coinpresso Limited via: liam@coinpresso.io or in writing at:
Euro House, Richmond Hill Road, P.O. Box 2897, Kingstown, Saint Vincent & the Grenadines