WORD OF MOUTH DIGITAL

CASE STUDIES



OUR PHILOSOPHY

Our true north here at Word of Mouth Digital is always scalable & sustainable growth for your business. How we achieve this is always dependent on what we think your business actually needs, whether it is a heavy push into digital marketing projects, conversion rate optimisation, website redesigns or re-platforming - we tailor our services to you.

CASE STUDY 1:

Arms of Eve

THE CLIENT

Arms of Eve is a rapidly growing Australian accessories brand with a focus on ethical production and inclusivity.

THE BRIEF

To improve online sales by whatever means necessary and create a strategic vision for the future.

WHAT WE DID

  • Holistic audit of the business
  • Identify key missed opportunities
  • Create and implement end to end paid social funnel strategy
  • Implement organic social media growth strategy
  • Create and implement paid search strategy
  • THE OUTCOME (in 3 months)

  • Delivered robust marketing roadmap for the next 6 months
  • Increased online store sales by 155%
  • Increased online store traffic by 226%
  • Increased returning customer rate by 99%
  • Increased AOV by 7%
  • Increased Instagram following by 67%
  • Achieved an ROAS on Paid Social of 16x

  • CASE STUDY 2:

    The X Cartel

    THE CLIENT

    The X Cartel is an online content curation platform which integrates their own merchandise and affiliate partner products into a seamless shopping expeirence designed to inspire.

    THE BRIEF

    Improve conversion rate & make website editable by the client.

    In addition to this, host influencer led campaign events with high profile key persons of influence to spread the message.

    WHAT WE DID

  • Complete audit of website and infrastructure
  • Concluded that re-platform was required to achieve business goals - from developer reliant ProcessWire to Shopify
  • Rebuild and redesign of site with focus on both backend usability/customisability and conversion rate
  • Implemented data analytics suite
  • Created and executed A/B test plan
  • Implemented learnings
  • FOR OUR EVENT SERIES

  • Hosted 4 high profile events in Sydney totalling over 100 Key Australian influencers and media
  • Including styling, attendee management, followup, brand partnerships
  • THE OUTCOME (in 3 months)

  • Increased conversion rate by 128%
  • Created a sustainable and non developer reliant website i.e. 99% of cosmetic changes are able to be changed by the client
  • Increased revenue by 76%
  • Decreased page load speed by 15 seconds
  • Improved the google page insights rating from 4/100 to 92/100
  • 412 pieces of editorial and social media coverage over this period.
  • Increase in traffic of +218%

  • CASE STUDY 3:

    SoL Cups


    THE CLIENT:

    SoLCups is a rapidly growing sustainbly minded brand with a focus on eco-friendly products with a purpose.

    THE BRIEF:

    To create, manage and grow online retail for SolCups.

    WHAT WE DID:

  • Content strategy overhaul
  • Content creation for socials
  • Build and executed paid social funnels
  • Website re-platform from WooCommerce/WordPress to Shopify
  • Website redesign
  • Website optimisations
  • Audit and implement operational strategy
  • THE OUTCOME (in 6 months)

  • Increased conversion rate by 120%
  • Increased online sales by 30%
  • Increased Instagram following by 71%
  • Increased site speed by 92%
  • Increased social engagement rate by 45%
  • Increased AOV by 4%
  • Increased time on site by 10 seconds
  • Acheived an ROAS on social spend of 12x

  • CASE STUDY 4:

    Kopper and Zink Swimwear


    THE CLIENT

    Kopper and Zink is a cult Australian swimwear label who has shifted strategy from wholesaleheavy to e-comm first.

    THE BRIEF

    To improve conversion rate and implement a successful paid social strategy post their break from wholesale.

    WHAT WE DID

  • Re-platformed website from Magento to Shopify
  • Website redesign
  • Data collection & analysis
  • Implemented data analytics suite
  • Created and executed A/B test plan
  • Implemented learnings
  • Implemented Growth Initiatives for owned channels, specifically EDM database
  • Strategized and Implemented Paid Social Funnel strategy
  • THE OUTCOME (in 5 months)

  • Improved conversion rate by 86%
  • Delivered functional and customisable Shopify websites across the US and AU
  • Increased AOV by 14%
  • Increased EDM database by 22%
  • Acheived an average ROAS on Paid Social of 13x

  • CASE STUDY 5:

    H&M

    +

    THE CLIENT

    H&M is a global, world recognizable label with incredible brand recall. Post their launch into the AU market, H&M has been looking to tap into local culture and resouces to resonate with the local customer.

    THE BRIEF

    To celebrate local Australian talent with four innovators and leaders in their field, to feature in dynamic and digital friendly content to share the H&M campaign message "come together" in order to drive brand awareness and recall.

    WHAT WE DID

  • Recruited the talent from videographers to models - incl. San Cisco, Tessa James, Captain and the Gypsy Kid and the family behind Aquabumps.
  • Created the content strategy, production and execution including asset placement, funnel placement and requirements of the client.
  • Directed the film and photo shoots
  • Consulted on the resulting campaign - e.g. rollout, timelines etc.
  • THE OUTCOME (in 2 months)

  • Combined follower reach of over 1.9 MILLION followers
  • 40 unique content pieces created
  • 89,000 video views (15 seconds or completed)
  • 43,200 post engagements
  • 12% increase in followers
  • 2.2% increase in foot traffic to store
  • 6.8% increase in website traffic

  • CASE STUDY 6:

    1001 Optical


    THE CLIENT

    1001 Optical is a well established Optical and Sunglasses retailer in Australia, stocking premium brands like Chanel, Gucci and Prada as well as affordable entry level product.

    THE BRIEF

    To improve conversion rate and traffic online, and brand visuals to tell a premium brand story.

    WHAT WE DID

  • Website redesign
  • Data collection & analysis
  • Implemented data analytics suite
  • Created and executed A/B test plan
  • Implemented learnings
  • Implemented Growth Initiatives for owned channels, specifically EDM database
  • Strategized and Implemented Paid Social Funnel strategy
  • Content strategy overhaul
  • Content creation for socials
  • Build and executed paid social funnels
  • Website re-platform from WooCommerce/WordPress to Shopify
  • Website redesign
  • Website optimisations
  • Audit and implement operational strategy
  • THE OUTCOME (in 5 months)

  • Improved conversion rate by 186%
  • Increased AOV by 14%
  • Increased online revenue by 1000%
  • Acheived an average ROAS on Paid Social of 13x

  • CONTACT US

    Tash Williams

    EMAIL tash@wordofmouthcollective.com

    PHONE 0425315468

    www.wordofmouth.digital


    Alex Williams

    EMAIL alex@wordofmouthcollective.com

    PHONE 0400434737

    www.wordofmouth.digital