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WORD OF MOUTH DIGITAL

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CASE STUDIES



OUR PHILOSOPHY

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Our true north here at Word of Mouth Digital is always scalable & sustainable growth for your business. How we achieve this is always dependent on what we think your business actually needs, whether it is a heavy push into digital marketing projects, conversion rate optimisation, website redesigns or re-platforming - we tailor our services to you.

CASE STUDY 1:

Arms of Eve

THE CLIENT

Arms of Eve is a rapidly growing Australian accessories brand with a focus on ethical production and inclusivity.

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THE BRIEF

To improve online sales by whatever means necessary and create a strategic vision for the future.

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WHAT WE DID

  • Holistic audit of the business
  • Identify key missed opportunities
  • Create and implement end to end paid social funnel strategy
  • Implement organic social media growth strategy
  • Create and implement paid search strategy

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    THE OUTCOME (in 3 months)

  • Delivered robust marketing roadmap for the next 6 months
  • Increased online store sales by 155%
  • Increased online store traffic by 226%
  • Increased returning customer rate by 99%
  • Increased AOV by 7%
  • Increased Instagram following by 67%
  • Achieved an ROAS on Paid Social of 16x

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    CASE STUDY 2:

    The X Cartel

    THE CLIENT

    The X Cartel is an online content curation platform which integrates their own merchandise and affiliate partner products into a seamless shopping expeirence designed to inspire.

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    THE BRIEF

    Improve conversion rate & make website editable by the client.

    In addition to this, host influencer led campaign events with high profile key persons of influence to spread the message.

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    WHAT WE DID

  • Complete audit of website and infrastructure
  • Concluded that re-platform was required to achieve business goals - from developer reliant ProcessWire to Shopify
  • Rebuild and redesign of site with focus on both backend usability/customisability and conversion rate
  • Implemented data analytics suite
  • Created and executed A/B test plan
  • Implemented learnings

    • FOR OUR EVENT SERIES

  • Hosted 4 high profile events in Sydney totalling over 100 Key Australian influencers and media
  • Including styling, attendee management, followup, brand partnerships

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    THE OUTCOME (in 3 months)

  • Increased conversion rate by 128%
  • Created a sustainable and non developer reliant website i.e. 99% of cosmetic changes are able to be changed by the client
  • Increased revenue by 76%
  • Decreased page load speed by 15 seconds
  • Improved the google page insights rating from 4/100 to 92/100
  • 412 pieces of editorial and social media coverage over this period.
  • Increase in traffic of +218%

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    CASE STUDY 3:

    SoL Cups


    THE CLIENT:

    SoLCups is a rapidly growing sustainbly minded brand with a focus on eco-friendly products with a purpose.

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    THE BRIEF:

    To create, manage and grow online retail for SolCups.

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    WHAT WE DID:

  • Content strategy overhaul
  • Content creation for socials
  • Build and executed paid social funnels
  • Website re-platform from WooCommerce/WordPress to Shopify
  • Website redesign
  • Website optimisations
  • Audit and implement operational strategy

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    THE OUTCOME (in 6 months)

  • Increased conversion rate by 120%
  • Increased online sales by 30%
  • Increased Instagram following by 71%
  • Increased site speed by 92%
  • Increased social engagement rate by 45%
  • Increased AOV by 4%
  • Increased time on site by 10 seconds

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    CASE STUDY 4:

    Kopper and Zink Swimwear


    THE CLIENT

    Kopper and Zink is a cult Australian swimwear label who has shifted strategy from wholesaleheavy to e-comm first.

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    THE BRIEF

    To improve conversion rate and implement a successful paid social strategy post their break from wholesale.

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    WHAT WE DID

  • Re-platformed website from Magento to Shopify
  • Website redesign
  • Data collection & analysis
  • Implemented data analytics suite
  • Created and executed A/B test plan
  • Implemented learnings
  • Implemented Growth Initiatives for owned channels, specifically EDM database
  • Strategized and Implemented Paid Social Funnel strategy

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    THE OUTCOME (in 5 months)

  • Improved conversion rate by 86%
  • Delivered functional and customisable Shopify websites across the US and AU
  • Increased AOV by 14%
  • Increased EDM database by 22%
  • Acheived an average ROAS on Paid Social of 13x

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    CASE STUDY 5:

    H&M

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    THE CLIENT

    H&M is a global, world recognizable label with incredible brand recall. Post their launch into the AU market, H&M has been looking to tap into local culture and resouces to resonate with the local customer.

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    THE BRIEF

    To celebrate local Australian talent with four innovators and leaders in their field, to feature in dynamic and digital friendly content to share the H&M campaign message "come together" in order to drive brand awareness and recall.

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    WHAT WE DID

  • Recruited the talent from videographers to models - incl. San Cisco, Tessa James, Captain and the Gypsy Kid and the family behind Aquabumps.
  • Created the content strategy, production and execution including asset placement, funnel placement and requirements of the client.
  • Directed the film and photo shoots
  • Consulted on the resulting campaign - e.g. rollout, timelines etc.

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    THE OUTCOME (in 2 months)

  • Combined follower reach of over 1.9 MILLION followers
  • 40 unique content pieces created
  • 89,000 video views (15 seconds or completed)
  • 43,200 post engagements
  • 12% increase in followers
  • 2.2% increase in foot traffic to store
  • 6.8% increase in website traffic

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    CASE STUDY 6:

    1001 Optical


    THE CLIENT

    1001 Optical is a well established Optical and Sunglasses retailer in Australia, stocking premium brands like Chanel, Gucci and Prada as well as affordable entry level product.

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    THE BRIEF

    To improve conversion rate and traffic online, and brand visuals to tell a premium brand story.

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    WHAT WE DID

  • Website redesign
  • Data collection & analysis
  • Implemented data analytics suite
  • Created and executed A/B test plan
  • Implemented learnings
  • Implemented Growth Initiatives for owned channels, specifically EDM database
  • Strategized and Implemented Paid Social Funnel strategy
  • Content strategy overhaul
  • Content creation for socials
  • Build and executed paid social funnels
  • Website re-platform from WooCommerce/WordPress to Shopify
  • Website redesign
  • Website optimisations
  • Audit and implement operational strategy

    • THE OUTCOME (in 5 months)

  • Improved conversion rate by 186%
  • Increased AOV by 14%
  • Increased online revenue by 400%
  • Acheived an average ROAS on Paid Social of 8x

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    CONTACT US

    Tash Williams

    EMAIL tash@wordofmouthcollective.com

    PHONE 0425315468

    www.wordofmouth.digital


    Alex Williams

    EMAIL alex@wordofmouthcollective.com

    PHONE 0400434737

    www.wordofmouth.digital