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Thinkladder

Improving inner-wellness in small, meaningful ways everyday






Prepared by Dulantha Peiris

[email protected]

Investment - 10 July 2023

Problem

Even the smallest worries can impact our day or the season we are in.


When safe and supportive friends are not always readily available, and professional help may seem out of reach, many of us face the daunting challenge of navigating our inner thoughts and concerns alone.

Solution

Thinkladder enables small, positive changes in practical ways that are meaningful, fun and easy.

Grounded in five years of research, Thinkladder leverages technology and AI to safely solve the single specific problem of Cognitive Restructuring, empowering individuals and organisations to be healthier and more productive everyday.


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Thinkladder Cognitive Restructuring Works.


Market

Grounded in science and the personal experience of thousands of users (and validated by therapists), we are now positioned to scale.

Our vision is to reach EVERYONE with a Smartphone or Internet connection and help them to be happier and healthier every day.


Our focus is the Personal Growth and Development market where individuals and communities value inner-wellness.


Thinkladder provides targeted cognitive reframing experiences to communities where personal growth and development, self-awareness and self-improvement are valued, because meaningful engagement is natural in these communities.


"Competitive" Landscape


Talkspace, BetterHelp, Wysa, Woebot, Headspace, Calm and Insight Timer are some well known names in the inner-wellbeing space.


The wellbeing market can be served in many ways, ranging from expensive highly personal services, to generic, low-cost tools designed for volume sales.

Thinkladder seeks to carve out a new space by combining highly personalised experiences with the ability to massively scale at low cost (leveraging ML and AI on top of massive proprietary datasets).

Our approach over 4 years has been to work with therapists to create and validate safe, easy to use and engaging tools and content in the app with the help of tens of thousands of users.

Thinkladder is now transitioning these tools for use in third party apps and platforms like Slack, specialist HR, or education software which already have customers and distribution.

While the Thinkladder app experience is powerful, we intentionally play well with others.


Scalable Wellbeing Journeys

Integrating wellness into everyday experiences

We aim to make mental wellbeing accessible to everyone. Thinkladder provides rapid Cognitive Restructuring experiences covering all areas of life, with hundreds of thousands restructuring pathways written and validated by Mental Health professionals, accelerated using our AI.

Whether via our own app or third party experiences that benefit from Thinkladder's powerful AI toolset. Thinkladder can reach broad audiences through low-cost channels (unlike generic practice-based apps and expensive bespoke services).


Pricing

Simple and predictable per-user pricing

Positioned as a platform, Thinkladder can swiftly deploy and sustain multiple business and revenue models. Below are the three models we are beach-heading with customers alongside our consumer-app model.

Our consumer-app model, running on the app stores, gives us direct access to validation with our own users as we build out the platform based models for education, therapists and embedded integrations with other providers and apps in the personal growth and development market.


Pricing for Licensed Therapists

$6 - $40 monthly per user

Therapists already use Thinkladder app with their clients. We are now offering qualified therapists access to some of our valuable internal tools powered by our data and AI to bring new insights into their practice.


Education Pricing

$20 - $50 monthly per classroom

Thinkladder is available at a discount for staff, students, families and alumni of schools and educational institutions including high-schools, vocational schools, colleges, universities and alternative education.

Thinkladder is rolled out using research pilots for lead generation where it is initially used as a wellbeing tool for staff, students and families. Our privacy-safe reporting during the pilot on student wellbeing and staff psychosocial hazards demonstrates the potential value-add to schools and educational institutions.


Volume Pricing for Thinkladder Embedded Wellbeing

Thinkladder makes it easy to embed a CBT based self-awareness experience into 3rd party platforms with as little as two lines of code. This is most suited to platforms with an engaged community focused on self-development. For example, Student wellbeing platforms, Fitbit, Calm, Strava, Les Mills etc.


Revenue & Capital Requirements

Capital Requirements

Thinkladder is raising seed funding of up to $1.9m USD which will allow Thinkladder's personalised inner-wellness tools to scale for commercial reach and transform its unique IP into a profitable business impacting millions of lives in the process.


Revenue Forecast

Calm, Headspace and other wellness apps face rising lead generation and customer acquisition costs (CAC) in the range of $40-100 USD per engaged customer, which is not sustainable for Thinkladder.

Thinkladder's philosophy is to scale efficiently, partnering with platforms with an existing engaged customer base. We aim for CAC under 50c.

Thinkladder has matured and validated its API and currently generates leads through our free Slack-app. We are now partnering with self-development focused organisations to facilitate their own organic customer-led growth.


Team and Background / Privacy and Safety


Contact

Ready to change the world?

Join us!

[email protected]