Layer 1
TMG: LinkedIn Lead Generation + Conversion Process Explained

LinkedIn Lead Generation Conversion Process Explained


Turn LinkedIn into a Proactive Lead Generation Tool!

Grow

  • Profile optimization – to increase the conversion of profile visits into leads
  • Target ideal prospects using advanced LinkedIn filters
  • Create well-crafted messaging
  • Significantly grow your network – send out up to 1,000/month, 3,000/quarter connection requests to your ideal prospects
  • Reach out to all relevant prospects who viewed your profile with a request to connect
  • Connect with decision makers: Make connections with key decision makers to open new markets and buyers

Engage

  • Set-up all new connections on a follow-up messaging sequence - Welcome, Thank-You and Call-to-Action
  • Send announcement messages to all relevant 1st level connection notifications (work anniversaries, new job announcements, etc.)
  • Endorse connections for top skills
  • Like articles your connections and prospects have written and posted to the articles area of LinkedIn exposing the recipient of the “like” to your profile.

Educate

  • Sharing high quality news is a great way to be seen by your connections. Providing the latest news from your industry is a very powerful way of building credibility and developing trust.
  • Share engaging and relevant video content. Sharing relevant good quality videos helps develop credibility and also be in the “right place at the right time”.
  • Sharing images on LinkedIn is a great way to gain additional “touches” to those in your network and be in the right place at the right time in a light and easy to digest manner.

Promote

  • A regular promotional message, most likely the single most effective way to address both the “Right Place at the Right Time” principle along with “Consistency is King” principle.
  • Regularly and consistently promote your business to generate a sustainable and consistent flow of discovery calls with prospects that fit your ideal target profile.

Conversations & Opportunities

  • Load your sales funnel: Continuously fill your sales funnel with engaged and ideal prospects.
  • Nurture your new and existing connections. Generate conversations which will lead to opportunities.

Let's Talk

We'd love the opportunity to help you grow your business!

Tel: 519-804-4313

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