LinkedIn Lead Generation Conversion Process Explained
Turn LinkedIn into a Proactive Lead Generation Tool!
Grow
- Profile optimization – to increase the conversion of profile visits into leads
- Target ideal prospects using advanced LinkedIn filters
- Create well-crafted messaging
- Significantly grow your network – send out up to 1,000/month, 3,000/quarter connection requests to your ideal prospects
- Reach out to all relevant prospects who viewed your profile with a request to connect
- Connect with decision makers: Make connections with key decision makers to open new markets and buyers
Engage
- Set-up all new connections on a follow-up messaging sequence - Welcome, Thank-You and Call-to-Action
- Send announcement messages to all relevant 1st level connection notifications (work anniversaries, new job announcements, etc.)
- Endorse connections for top skills
- Like articles your connections and prospects have written and posted to the articles area of LinkedIn exposing the recipient of the “like” to your profile.
Educate
- Sharing high quality news is a great way to be seen by your connections. Providing the latest news from your industry is a very powerful way of building credibility and developing trust.
- Share engaging and relevant video content. Sharing relevant good quality videos helps develop credibility and also be in the “right place at the right time”.
- Sharing images on LinkedIn is a great way to gain additional “touches” to those in your network and be in the right place at the right time in a light and easy to digest manner.
Promote
- A regular promotional message, most likely the single most effective way to address both the “Right Place at the Right Time” principle along with “Consistency is King” principle.
- Regularly and consistently promote your business to generate a sustainable and consistent flow of discovery calls with prospects that fit your ideal target profile.
Conversations & Opportunities
- Load your sales funnel: Continuously fill your sales funnel with engaged and ideal prospects.
- Nurture your new and existing connections. Generate conversations which will lead to opportunities.
Let's Talk
We'd love the opportunity to help you grow your business!
Tel: 519-804-4313