Capture Your Urban Data With One Solution.
Secure, affordable, accurate urban data capture for tourism insights, asset maintenance optimisation & grant funding.
Shellshock AI - Urban Data Capture Solution
Shellshock is a dynamic urban insights system designed to capture multiple urban data sources that interest you the most WITHOUT capturing personal or identifiable data.
Tailored for local governments, SAPHI's Shellshock AI offers secure, portable, and cost-effective urban data capture. Empower your community's growth without vendor lock-ins or tech hurdles.
- Traffic Counting
- People, Passenger & Crowd Counting
- Boat Counting
- License Plate Recognition
- Waste Facility Optimisation
- Custom Models Available
Gather local business insights, infrastructure utilisation statistics and more through pre-configured or custom models. SAPHI's mission is to leverage the finest proven visual sensor technology to provide unparalleled insights.
Existing Camera Networks? No Worries!
SAPHI's Shellshock Edge device is able to leverage your existing camera networks and infrastructure, minimizing the need to purchase additional infrastructure SECURELY.
We understand privacy and security is a top priority, which is why:
- Processing is done on-premise, leveraging edge computing technology
- NO images are stored or retained
- All data lives within your existing ecosystem
- Models run on top of existing CCTV; no PPI is captured
SAPHI has no access to the sites; our Shellshock Edge device simply provides and runs the AI models for you to use internally and extract insights.
Why Shellshock AI?
Shellshock AI is a dynamic urban data system designed to capture the urban data that interests you the most.
SAPHI's Shellshock AI system is designed with adaptability at its core. Today, it might measure traffic flows; tomorrow, it could be gauging foot traffic, or even both simultaneously. This dynamic system adjusts remotely based on what you need to see and know.
Think of it as insights without limits: if your eyes can spot it, Shellshock AI can measure & report it. Versatile, responsive, and tailored to your shifting needs.
Security sits at the heart of our design philosophy. At SAPHI, we've engineered Shellshock to process data using edge computing, which ensures no private or identifiable data is stored. Instead, it identifies objects and transmits only the essential metadata.
Whilst we can also communicate over WiFi and 4/5G, our great breakthrough is being able to communicate over the free LoRaWAN network, the preferred network for most local governments.
While traditional data systems buckle under the constraints of LoRaWAN due to inefficiencies, we've cracked the code! Pioneering solutions, SAPHI is proud to be among the first in the world to seamlessly integrate a multi parameter system with LoRaWAN.
While many existing IoT systems falter with high failure rates and frequent missed detections, Shellshock stands out.
Our advanced system elevates accuracy to levels previously unattained, ensuring that what's detected is accurate, consistent, and reliable. Gone are the days of settling for subpar detection rates.
With accuracy rates of >93%, you're not just getting data—you're getting the right data.
With Shellshock AI, massive IoT device deployments are a thing of the past. Engineered to cover expansive areas, Shellshock AI can achieve what dozens of traditional IoT devices attempt. Less is truly more, ensuring optimal coverage with minimal hardware deployment.
The streamlined Shellshock AI system is built for flexibility. No need to overspend on numerous units for a large LGA; simply reallocate our adaptable systems to the changing areas of interest and get the most from your budget.
Staying true to our commitment to sustainability and adaptability, Shellshock has been designed to integrate seamlessly with solar.
We recognise that another dashboard isn't what you're looking for, and we're not here to add to that clutter. Instead, with our tailored integration add-on, we'll channel the data directly into the platforms you're already familiar with and prefer. It's about making things seamless and efficient for you.
Shellshock has been designed to leverage your existing camera networks and infrastructure, while keeping your footage and images within your organisation.
Check It Out In Action!
The video below demonstrates Shellshock AI's ability to capture key insights with unparrelled accuracy in a variety of environments.
"Working with SAPHI has provided us with robust, real-time data processing at the source, meeting our privacy requirements and significantly improving our asset optimization and service management capabilities."
Daniel Hartin | Asset Optimisation
"Integrating Shellshock AI into our framework has greatly enhanced our asset management capabilities. With Shellshock AI, we've seen marked improvements in visualising pedestrian flows and our Marine traffic patterns, which has been instrumental in optimising the Local Ports asset management strategies."
Lilja Sigurpals | Glenelg Shire Council
Existing Client Use Cases
Shellshock AI, with its advanced imaging and analytical capabilities, is revolutionizing the way our clients manage and optimize various aspects of their operations. Here are some of the key use cases where Shellshock AI is making a significant impact.
*Click on the plus signal to expand.
Below are some of the ways our clients are utilizing Shellshock AI to transform their approach to maintenance, ensuring public spaces and facilities are efficiently managed on an 'as needed' basis.
- Sporting Facilities Management: Efficient scheduling of maintenance based on usage data, ensuring facilities are available and in top condition when most needed by the community.
- Public Toilet Maintenance: Utilizing foot traffic data for timely and need-based cleaning, enhancing public health and safety.
- SQUD Trap Monitoring: As-needed maintenance in sewage systems, preventing blockages and environmental hazards, as well as optimising resources.
- Boat Ramp Monitoring: Monitoring the usage of boat ramps, especially during peak seasons, to schedule maintenance and manage resources effectively.
- Parks and Public Spaces Utilization: Understanding how public spaces are used helps in planning and allocating resources for maintenance, security, and upgrades.
- Waste Management Optimization: Deploying Shellshock AI to monitor waste levels in public bins can optimize collection schedules, reduce costs, and maintain cleanliness.
- Street Light Management: Monitoring foot and vehicular traffic to manage street light operations, contributing to energy savings and enhanced public safety.
Below are some of the ways our clients are utilizing Shellshock AI to maintain parking compliance and keep sites secure:
- License Plate Verification: Configuring gated assets to only open for registered number plates.
- Parking Compliance: Monitoring parking spaces using license plate recognition to record the length of stay in parking spaces.
Discover how Shellshock AI is revolutionizing Trail Management, providing actionable insights for enhanced nature conservation and visitor experience. Our clients leverage Shellshock AI for:
- Animal Tracking: Deploy advanced imaging to monitor wildlife, ensuring their protection while maintaining natural habitat integrity.
- Visitor Counting: Gain precise data on trail usage to optimize maintenance schedules and enhance visitor safety.
- Asset Optimization: Monitor trail conditions and infrastructure, enabling timely maintenance and upgrades, ensuring trails are safe and welcoming.
- Environmental Protection: Utilize data to protect sensitive areas, directing maintenance efforts where they're most needed and preserving the natural beauty and biodiversity of outdoor spaces.
Shellshock AI is being harnessed by our clients to gain valuable insights into crowd dynamics, contributing to smarter, safer, and more successful event planning and execution:
- Event Planning: Analyzing crowd density and movement during local events to ensure adequate facilities and safety measures.
- Economy and Event Analysis: Provides essential data for understanding the impact of events and nightlife, aiding in security, urban planning, and funding applications.
- Assessing Effects of Marketing: Monitoring tourist influx in key locations to evaluate the effect of tourism campaigns on visitor numbers and length of stay.
- Assessing Suitability of Infrastructure: Ensuring public infrastructure is suitable for tourist influx.
- Providing Business Insights: To local shop fronts to prepare for seasonal peaks and troughs.
- Camping Spot Analysis: Tracking tourist flows throughout camping grounds and national parks.
- Surf Monitoring: Tracking surf conditions, surfer numbers and impact on natural assets.
Discover how Shellshock AI is revolutionizing the management and optimization of our roads, bike lanes, and pedestrian pathways. This technology provides critical data, enabling smarter decisions for safer and more efficient urban infrastructure:
- Road Traffic Analysis: By monitoring vehicular flow, Shellshock AI helps identify congestion patterns, peak usage times, and high-traffic zones. This data is crucial for optimizing road maintenance schedules, planning new road constructions, and implementing traffic management solutions.
- Bike Lane and Pedestrian Pathway Monitoring: Understanding the usage of bike lanes and pedestrian pathways can guide improvements in safety features, signage, and connectivity. It also assists in planning additional pathways or expanding existing ones based on actual demand.
- Public Transport Utilization: Assessing the usage of bus stops, train stations, and other public transport hubs can inform schedules and route planning, ensuring efficient service that meets public demand.
- Safety Enhancements: By analyzing traffic and pedestrian data, local governments can identify accident hotspots and take proactive measures to enhance safety through better lighting, signage, or road design.
Shellshock AI also offers valuable insights for small businesses in your LGA, providing data that owners can leverage to optimize sales, evaluate marketing strategies, and deliver better customer service:
- Foot Traffic Analysis: Monitoring the number of pedestrians passing by or entering a business premises provides valuable insights into peak times, helping businesses adjust their staffing and operations accordingly.
- Local Marketing Insights: Understanding the flow of potential customers can help businesses tailor their marketing and promotional activities to times when foot traffic is highest, maximizing visibility and engagement.
- Sales Optimization: By correlating foot traffic data with sales figures, businesses can identify trends and patterns, helping them make informed decisions on product placement, store layout, and inventory management.
- Community Engagement Strategies: Small businesses can use pedestrian traffic data to plan community events or promotions, aligning these activities with times when foot traffic is highest to maximize participation and impact.
- Urban Development Feedback: Businesses can share insights from Shellshock AI with local governments to
The Unparalleled Advantage
The essence of our Evergreen solution lies in its exceptional deployment philosophy:
Install once, adapt endlessly.
With Evergreen, the initial deployment lays a robust foundation upon which the functionality can be modified or expanded according to emerging needs or goals without additional hardware changes. This adaptability ensures that your system not only meets current demands but is also poised to address future challenges, making your initial investment perpetually valuable and aligned with your operational trajectory.
- Future-Proof Technology: Eliminates the need for frequent hardware upgrades, ensuring your system remains at the forefront of technological advancements.
- Adaptable to Emerging Needs: Seamlessly introduces new functionalities or AI models to respond to changing operational requirements or standards.
- Cost-Efficiency Over Time: Reduces long-term costs associated with hardware replacements and system overhauls, maximizing your ROI.
- Scalability: Easily scales with your operation, whether expanding in scope or adapting to new challenges, without significant additional investments.
- Continuous Improvement: Regular updates and enhancements keep the system optimized for peak performance and advanced capabilities.
- Enhanced Operational Insight: As new models are developed to interpret evolving datasets, your operational insights deepen, supporting more informed decision-making.
- Minimal Downtime: Updates and model deployments are conducted remotely, ensuring minimal interruption to your operations.
- Customization: Tailors monitoring and analysis to your specific operational context, enhancing relevance and effectiveness.
By choosing our Evergreen solution, you're not just investing in a monitoring system; you're securing a dynamic partner capable of evolving with your business, ensuring that your requirements are always supported by the latest in intelligent monitoring technology.
Shellshock AI Offering
Our Shellshock AI system is specifically designed for local governments, offering advanced urban analytics to enhance city operations. It delivers critical insights into urban dynamics without compromising privacy, ensuring high-level connectivity and analytical capabilities for smarter, more efficient urban management.
*Click on the plus signal to expand.
- AI-Powered Urban Analysis: The high-definition AI visual sensor unit, capable of intelligent analysis at Full HD 30 FPS, is pivotal for analyzing pedestrian and vehicle flow, urban density, asset utilization, and other city or community dynamics. This capability allows for the gathering of insights without recording, prioritizing privacy and compliance.
- Australian Innovation: Entirely designed, developed, and manufactured in Australia, the Shellshock AI system exemplifies local craftsmanship, quality, and innovation, aligning with sustainability and supporting the domestic economy.
- Robust Connectivity: LoRaWAN/WiFi/4G LTE connectivity ensures the system remains online in various urban settings, facilitating continuous data flow for real-time analytics and decision-making.
- Local Analysis with Immediate Insights: Edge processing enables local data analysis, providing instant access to valuable urban insights. This approach eliminates the need for extensive video data storage and supports real-time decision-making based on current urban conditions.
- Local Data Storage: Secure on-site data storage allows for the collection and immediate access to extensive video data, making it invaluable for detailed post-incident analysis and long-term record-keeping.
- Cloud Upload: Our automated cloud backup system guarantees that all video records are securely stored off-site and are easily accessible, facilitating remote monitoring and data management without geographical constraints.
- Cloud Alerts: Instant notification capabilities ensure that operators are swiftly informed about potential incidents or anomalies, enabling quick response to maintain safety and compliance.
- Automated Data Insights Upload: A streamlined cloud system ensures that all analyzed data is securely uploaded and stored off-site, making it easily accessible for comprehensive urban planning and management, without the need for storing personal data.
- Instant Alerts for Urban Management: The system sends immediate notifications based on specific urban analytics criteria, helping city managers and departments respond swiftly to changes in urban dynamics, such as congestion or significant pedestrian movements.
- Adaptable Integration for Smart Urban Ecosystems: With programmable input/output options, the Shellshock AI system can easily integrate with existing municipal infrastructure and digital ecosystems, enhancing the city's ability to manage and utilize data across various services and applications.
Our Shellshock AI solution delivers a seamless, hands-off experience for urban management, offering AI-powered analytics and comprehensive support. Designed for efficiency, our system automates critical urban insights while we handle all maintenance and updates, allowing local governments to focus on enhancing city life with minimal intervention.
- AI-Powered Analytics:
- People Detection: Identifies and counts pedestrians in real time, assisting in urban planning and crowd management.
- Car Detection: Monitors vehicle flow, aiding in traffic management and infrastructure planning.
- Other Models: Additional analytics capabilities available based on specific urban management needs.
- System Support and Maintenance (All support is delivered in Australia by SAPHI's team):
- System Health Monitoring: Ensures the system operates optimally, identifying any issues proactively.
- Local & Remote Database Backup: Guards against data loss with robust backup solutions.
- Fault Diagnosis: Quickly identifies and addresses any system malfunctions.
- Data Cost Management: Manages data expenses, ensuring efficient system operation.
- Help Desk Support: Provides immediate assistance for any system-related inquiries or issues.
- Security and Permissions: Maintains system integrity with strict access controls and security protocols.
- Software Updates: Keeps the system up-to-date with the latest features and security enhancements.
- Documentation Maintenance: Ensures all system documentation is current and accessible.
- Drop-Out Recovery: Implements safeguards to recover quickly from any system dropouts.
- Service Support: Offers comprehensive support for all aspects of the system's operation.
- Performance Monitoring: Continuously assesses system performance to maintain high operational standards.
- Bug Monitoring: Proactively identifies and resolves software bugs, ensuring smooth system functionality.
At SAPHI, we recognize and celebrate the uniqueness of every client. Understanding that no two needs are alike, customisation lies at the heart of our value proposition. We've built our model around flexibility, ensuring that we can tailor our solutions to align with your specific requirements perfectly.
- Custom install from our experienced team
- Custom installation by SAPHI's team.
- Tailored model development for unique use cases.
- Swapping or changing models on the system.
- Adding supplementary models to enhance functionality.
- System reconfiguration assistance when relocating your device.
- Integration with existing camera networks.
The Pricing
Cheaper Than A Numatic Tube Car Counter!
The real innovation of SAPHI's Shellshock AI imaging system is the affordability! To put it into perspective, our system can capture multiple parameters for less cost than a single Numatic Car Counter.
High-Level Requirements
Below is the high-level requirements and specs for the implementation of the SAPHI Shellshock AI solution.
Install
Our versatile system can adapt to various asset types, but most of our clients opt to secure it to light poles. The ideal pole setup is illustrated in the following graph:
For pedestrian data capture, an approximate height of 3-6m offers optimal results. When it comes to vehicle tracking, the system offers greater flexibility, efficiently monitoring traffic from elevations beyond 3-6m.
We have developed step-by-step documentation to allow for self-installation, which can be supplied upon request.
General field of view
While our models can be adjusted to cater to varying distances, the foundational field of view inherent to the Shellshock AI system is depicted in the accompanying diagram.
Both the solar-integrated and premium versions include a triangular pole mounting bracket for streamlined installation.
Power
Our camera system is efficiently engineered to operate on 12-24V power, consuming only 12W per unit. This design allows for seamless integration with both mains power and sustainable solar energy solutions.
Hardware Size Spec
The below diagrams provide overviews of the size of the housing and camera unit.
Multi-Award Winning
Recognised as a leading innovator.
