The tactics we will be using for this campaign include:
Media Outreach and Management - We will create a comprehensive database of all relevant media outlets, contacts and influencers. We will track correspondences and engage in appropriate outreach around key company activities.
Press Releases - Copywriting, media kit assembly, distribution, tracking and all other components of a press release around Product X and other appropriate products from Sunscape Consulting.
Social Media & Influencer Marketing - A heavy emphasis on digital strategies will be utilized to capture new and lost customers through modern tactics, driving traffic to Sunscape Consulting's blog, website and online store, while also building strong social audiences.
Speaking Opportunities - We will work to secure speaking and interview opportunities with key publications, enabling the leadership at Sunscape Consulting to directly drive forward their new position in the market.