Winning with Relationship Selling
*Update September 2025*
"Implementing this training has been a game changer, giving our organization a clear sales framework, already driving dramatic positive results."
-Participant, Winter 2025
Participant Testimonials
The course was active and engaging | 4.7 / 5 |
I received valuable coaching that helped me in achieving my goals. | 4.5 / 5 |
I have learned new skills and concepts as a result of this course. | 4.5 / 5 |
I was able to achieve the goals I set for the course. | 4.3 / 5 |
I am confident that I will have a positive performance change as a result of this course (e.g. performance improvement) | 4.4 / 5 |
Dale Carnegie demonstrated an understanding of my industry and business. | 4.2 / 5 |
The benefits of participation in the training are worth the investment. | 4.4 / 5 |

- "Financial services sales can be difficult. Having the strucute taught by Dale Carnegie is a valuable tool for gaining connections with prospects and shortening the sales cycle. I feel more confident going into meetings and less "sales" when asking for a commitment" - Fall 2022
- "The experience taught me how to be confident in the sales process. It gave me an outline to follow, and put me in a position to ask stronger questions and overcome objections." - Fall 2022
- "The experience was very interactive and engaging. Constantly we would learn something new, and each time we integrate that skill into real-world selling. This course has give me a lot more confidence as a brand-new salesperson and has me excited to apply what I've learned immediately." -Summer 2024
- "My role recently shifted to a sales-focused position with no prior training. This course provided me a toolbox, an outline, and a plan of attack. It pished me outside my comfort zone and gave me the confidence to deliver a winning sale talk." - Winter 2023
- "For our organization, having a structured process framework is a game changer. We've alrady started applying the principles, and the impact has been immediate and significat." - Winter 2025
Winning with Relationship Selling by the Numbers
Since September 2020 Winning with Relationship Selling has been run 27 times and counting over the span of 3 states.

- 11 Winning with Realtionship Selling programs held Online
- 2 Winning with Relationship Selling programs held in Nebraska
- 6 Winning with Relationship Selling programs held in Iowa
- 8 Winning with Relationship Selling program held in Minnesota
Industry
Since 2020 we have worked with various Industries. The top industries that have attended our public offering for Winning with Relationship Selling include Financial services, Construction and Engineering.

Company Size
The Dale Carnegie Course has been utilized by companies of all sizes.

Since September of 2020 there have been over 215 Graduates from Winning with Relationship Selling with an average graduation rate of 81%
Reasons People took Winning with Relationship Selling
- My Company or Manager sent me (59%)
- I wanted to improve my overall job performance (15.4%)
- Develop Leadership Skills (10.3%)
- Improve Communication and Presentation Skills (7.7%)
- This course was recommended by family or a friend (2.6%)
- I wanted to improve the relationship with my co-workers (2.6%)
- I needed to take a training course and this sounded interesting (2.6%

Career Level of Participants

Why Winning with Relationship Selling?
- Create and demonstrate sales strategies that facilitate the buying process through relationship-oriented techniques
- Use methods to establish a connection with customers to gain access and establish trust
- Construct solutions in collaboration with customers while offering insights and establishing value
- Apply the Dale Carnegie Sales Model to eliminate objections and minimize the need for negotiation
- Employ proven techniques to maintain customer relationships and encourage repeat business
In today’s complex sales environment, gimmicks and tactics are obsolete: customers are just too savvy. Armed with pricing and information from your website, reviews from the Internet, and recommendations from an army of colleagues and friends, they have completed 70% of the buying process without engaging with a salesperson.
Only intentional sales professionals who cut through the noise to foster authentic client-centered relationships can truly help their customers win. A strong customer relationship allows the sales organization to build trust, offer insights, and then help the customer meet their business objectives. Only through enduring and meaningful customer relationships, can sales professionals learn which approach will create the best opportunity for client success. The reality is that true relationships foster loyalty, which in turn builds a sustainable pipeline, ultimately making it possible to meet or exceed goals and quotas.
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Learning Experience Platform
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Benefits to the participants
- Get a head start on the next session’s topics: are you someone who likes to jump ahead, or do you just want to be prepared for next week’s class? eVolve provides you with a heads-up of what’s coming. Videos, discussions, and interactive pages lay the groundwork for upcoming classroom topics, so you come to the next training session prepared with an introduction to some key concepts.
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- Learn at our own pace. All inter-session activities are on-demand, meaning you choose the time, location, and device that works best for you. Participate according to what fits your schedule.
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Dale Carnegie Training North Central US
Minnesota | minnesota.dalecarnegie.com or 952.548.5600
Iowa | iowa.dalecarnegie.com or 515.221.9142
Nebraska | nebraska.dalecarnegie.com or 515.450.4278
South Dakota | southdakota.dalecarnegie.com or 319.331.2620
Southwest Wisconsin | southwest-wisconsin.dalecarnegie.com or 608.445.8580