Positioning Services
Hotel positioning is the strategic lens for a hotel team to deliver an on-brand experience across all customer touchpoints. Positioning drives premium rates and commands market share. Through a collaborative process with the hotel team, Lotus Marketing objectively evaluates market research and brand data to position the hotel against the competitive set. This process clarifies the hotel’s competencies, sharpens the strategic focus of the hotel, and provides hotels with a foundation to drive long-term success.
To get started, book your consultation with our team.
Positioning Support
Choose from the following Positioning support offerings, perfectly suited for hotels and outlets.
OUTLET POSITIONING
The Lotus Marketing Outlet Positioning includes this comprehensive list of deliverables:
- Audience Drivers
- Destination & Location Overview
- Comprehensive Competitor Analysis
- Outlet Positioning
- Outlet Design Narrative
- Outlet Services Summary
- Outlet Key Features Summary
- Strategy Summary & Opportunity
- 1 Positioning Theme
- Positioning Headline + Statement + Manifesto
- Outlet Activation Thought-Starters per Brand Pillars (up to 12 activation thought starters that align with brand pillars)
Outlet Language Toolkit that includes:
- Rally Cry
- Word Bank (20-30 words)
- Narrative Copy - short (100-150 words)
- General Headlines (3 headlines at 7-10 words each)
- Website Intro Copy (300 words + title)
- Define Outlet (Cuisine, Bar Offerings, Spa Services) (3-5 words)
HOTEL POSITIONING
The Lotus Marketing Hotel Positioning includes this comprehensive list of deliverables:
- Audience Drivers
- Destination & Location Overview
- Comprehensive Competitor Analysis including Competitor Positioning Analysis
- Hotel Design Narrative
- Hotel Key Features Summary
- Differentiation Comparison
- Strategy Summary and Opportunity
- Positioning Opportunity Grid
- 2 Positioning Themes
- Positioning Headline + Statement + Manifesto
- Activation Thought-Starters per Brand Pillars (up to 12 activations thought starters that align with brand pillars)
Language Toolkit that includes:
- Rally Cry
- Elevator Pitch / Hotel Descriptions – long (300–400 words)
- Elevator Pitch / Hotel Descriptions – short (100–150 words)
- Website Home Page Copy (approx. 300 words)
- Narrative by segment (3 segments)
- Hotel Headlines (3 general headlines + 3 headlines per segment – 12 total)
- Word Bank (20–30 words)
- Display Banner Ad Sample Copy (2-4 frames)
- Expedia Travel Ad Content
POSITIONING ADD-ONS
Description | Item | Quantity | Price |
|---|---|---|---|
Language Toolkit - Additional Segment Copy Includes 300–500-word narrative + 3 headlines | $1,500 | $1,500 |