Positioning Services


Hotel positioning is the strategic lens for a hotel team to deliver an on-brand experience across all customer touchpoints. Positioning drives premium rates and commands market share. Through a collaborative process with the hotel team, Lotus Marketing objectively evaluates market research and brand data to position the hotel against the competitive set. This process clarifies the hotel’s competencies, sharpens the strategic focus of the hotel, and provides hotels with a foundation to drive long-term success.

To get started, book your consultation with our team.


Positioning Support


Choose from the following Positioning Packages perfectly suited for hotels and outlets.

OUTLET POSITIONING

$12,000
Unit

The Lotus Marketing Outlet Positioning Package includes this comprehensive list of deliverables:

  • Audience Drivers
  • Destination & Location Overview
  • Comprehensive Competitor Analysis
  • Outlet Positioning
  • Outlet Design Narrative
  • Outlet Services Summary
  • Outlet Key Features Summary
  • Strategy Summary & Opportunity
  • 1 Positioning Theme
  • Positioning Headline + Statement + Manifesto
  • Outlet Activation Thought-Starters per Brand Pillars (up to 12 activation thought starters that align with brand pillars)

Outlet Language Toolkit that includes:

  • Rally Cry
  • Word Bank (20-30 words)
  • Narrative Copy - short (100-150 words)
  • General Headlines (3 headlines at 7-10 words each)
  • Website Intro Copy (300 words + title)
  • Define Outlet (Cuisine, Bar Offerings, Spa Services) (3-5 words)

POSITIONING ADD-ONS

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Language Toolkit - Additional Segment Copy

Includes 300–500-word narrative + 3 headlines

$1,500
$1,500
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Let's connect for customized support options that bring your project to life!

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