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ITQ Digital and PerioSciences Creating Smiles Online



PerioSciences, a leading force in the natural oral care industry based in the US, stands at the forefront of innovation backed by a rich legacy of research. With a commitment to pushing boundaries through cutting-edge technology, PerioSciences embarked on a pivotal journey to reshape its e-commerce presence. Navigating a complex terrain of user experience and engagement challenges, the brand made a strategic decision to partner with ITQ Digital - a choice rooted in a shared vision for transformation and excellence.

The Genesis of Our Collaboration: A Guiding Light from Blink SEO

Our transformative journey found its initial spark through an introduction by our esteemed partner, Blink SEO. Already entrenched in PerioSciences' orbit, Blink SEO saw a potential link between PerioSciences' distinct e-commerce hurdles and our expertise. Recognising the immense value ITQ Digital could bring to the table, Blink SEO ingeniously choreographed the introduction that would set our collaboration in motion. The result? A formidable alliance where ITQ Digital's prowess intertwined with PerioSciences' aspirations. In essence, our collaboration's inception story is one of visionary insights, purposeful connections, and shared determination. It underscores the essence of partnership – a tapestry woven with the threads of understanding and collective ambition.

The Challenge

PerioSciences had encountered frustrations with their previous development agency, grappling with sluggish action times and inadequate communication. The critical need for a proficient partner led Blink SEO to recommend ITQ Digital.

In this collaborative venture, ITQ Digital initiated an extensive e-commerce development journey. The initial focus encompassed a broad spectrum of enhancements designed to revolutionise the user experience, streamline operations, and optimise the overall store performance — ultimately propelling PerioSciences towards amplified revenue streams.

Initial Scope of Work

  • Website Performance Boost: ITQ Digital streamlined the website for enhanced speed and efficiency by optimising image sizes, and captivating users with swift page loading.
  • User Experience Elevation: ITQ Digital is orchestrating intuitive navigation by refining menus and headers, seamlessly bridging the gap between products and users, and turning engagement into an art form.
  • Trust Through Team Showcase: ITQ Digital's dynamic Team Page enhancements will showcase the brand's individuals, fostering trust and credibility in the eyes of their audience.
  • Engaging Content Revamp: ITQ Digital aims to revitalise content on the About Us Page infusing PerioSciences' mission and creating an emotional bond with users.
  • Design Refinement for Pages: Category and Product Pages were visually and strategically refined, offering an immersive journey and transforming encounters into meaningful experiences.
  • Streamlined Checkout for Conversion: ITQ Digital optimised the checkout process, eliminating friction points, and enhancing the purchase journey, resulting in higher conversion rates and increased customer satisfaction.

The Results

ITQ Digital's Growth & Optimisation services led to an impressive 185% boost in conversion rates, driving more visitors to become paying customers. The revenue growth achieved through this partnership was a remarkable 181%.


Unlocking Success through Our Powerful Partner Ecosystem

At ITQ Digital, we firmly believe that expertise lies not in claiming to be experts at everything, but in fostering strong collaborations with industry-leading partners. For over 20 years, we have meticulously built a diverse partner ecosystem, allowing us to deliver unparalleled solutions tailored to our client's unique needs. This section showcases the remarkable work conducted by our partner, Blink SEO, and their invaluable contribution to PerioSciences' transformative journey.

Here's what Blink SEO had to say:

Blink SEO’s work with PerioSciences began six months ago, and in that time they’ve seen a 43% increase in revenue when compared to the previous period, with a 31% increase year over year.

In those six months, they’ve covered a lot of ground, focusing primarily on SEO and PPC activity. They’ve reviewed PerioScience’s entire site structure and mapped out new wireframes for a brand new look, completed a technical SEO audit and implemented their findings, and mapped out keywords to give PerioSciences the highest visibility and more.

At the same time, Blink knew PerioSciences needed a development agency to complement their work. PerioSciences had expressed frustrations with their previous development agency, with slow response times and poor communication being particular sticking points. That’s why Blink recommended ITQ Digital to help - their brilliant client communication, fast response and resolution times, and expertise with similar D2C brands made them a great fit.

ITQ is a great team to work with! The communication is excellent - turnaround times are always clearly outlined and met. The ITQ team not only helps us complete web development needs, but also advises us on how to make strategic decisions that do not waste time/money in the long term. After many bad experiences working with dev teams with poor communication and execution, we are so happy to be working with ITQ!

Mackenzie Blinn - Director of Brand Projects

Get in Touch

If you have a business growth challenge for the ITQ team we'd love to hear from you - so let's continue the conversation.

Bridget on 07947 342626 or bridget@itq.digital

OR

Sarkis on 07881 621923 or sarkis@itq.digital