Pareto Content Upgrades

An Overview of Our Services

laura@contentrefined.com

Clean up your existing content—

Creating new content is important, but taking care of your existing content is just as important.

You want to ensure that every piece of content and web copy on your website is optimized to perform well in search engine results. A clean up of existing blog articles–including adding new content and analyzing the text for content gaps–is a great way to ensure your content marketing efforts are not going to waste.

When you update existing content, you're more likely to see quick results (in as little as one month) as compared to creating new content.

Our teams at Content Refined have once again systematized this process.

The Pareto Principle asserts that only a “vital few” produce the majority.

The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.

(https://www.nytimes.com/2008/03/03/business/03juran.html)

Case Study 1

Data from one of our clients...

Here are some results from one of our clients with long-form content (about 7000 words per article). This article was already performing pretty well, but with our Pareto upgrade we were able to boost its SERP rankings in just a matter of weeks!

NOTE: For these comparison tables, we didn’t need to show all 155 keywords and their data, so we looked at the top 25 keywords with the highest search volumes on August 7th. By September 4th, there were 20 new ranking keywords that were added into that table (and a total of 205 ranking keywords overall).

(See the actual spreadsheet here.)

The big takeaways from this one month data analysis:

  • 1.The article went from having 155 keywords ranking in the top 100 search results to 205.
  • 2.The article went from having 49 keywords ranking in the top 20 search results to 67.
  • 3.For this comparison table we started with the top 25 keywords by search volume. After a month, there were an additional 20 keywords added into that table that the article had begun to rank for. That’s why this first table now shows 45 keywords.
  • Case Study 2

    Data from another one of our clients...

    In late 2018, we worked on 10 articles for Miles Beckler's website. They greatly varied in length and subject matter, but we applied the same technique across all of his articles. Here are the results from updating those articles on December 3rd, and how they improved to January 21st (just 7 weeks later).


    1. The number of keywords ranking for each article.


    2. The number of keywords ranking with a search volume of over 100.

    3. The number of keywords ranking in the top 20 positions.


    The big takeaways from this 7 week data analysis:

  • 1.Overall increase in ranking keywords in the top 100 search results.
  • 2.Overall increase in keywords ranking with a monthly search volume of over 100.
  • 3.Overall increase in keywords ranking in the top 20 positions in search results.
  • Our Process—

    What to expect working with us


    We're huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.

    To deliver this outcome, our process has five stages:


    1. Phone Consultation—

    Talk to one of our team members about your content needs. They will answer any questions you may have, and offer any guidance as they see fit. This is a free service for our clients.


    2. Research—

    We begin by performing an audit of your website. We use SEMRush to look at which of your pages could benefit from an upgrade. We'll send you a report with our suggestions.


    3. Editing—

    Our Editor will go through your article for spelling, grammar, flow, and readability. They will then add an extra 500 words of copy per each 1000 words.


    4. Optimization—

    The Editor will run your article (with the new content) through MarketMuse to boost its overall content score. MarketMuse is a trusted tool for Content Refined, as they have time and again proven to increase content rankability.


    5. Delivery—

    Your Project Manager will deliver the new content to you via email for you to hand off to your publishing team. If you prefer, we can update the content on the back end of your website for you. Then, for 6 months after your upgraded content is published, we will provide you with a monthly report assessing your new SERP rankings.

    Project Scope—

    Inclusions and Exclusions


    We value each client relationship highly and hope to foster a long and fruitful partnership with Content Refined. In the spirit of honest collaboration we feel its important to point out what you can expect of us, what we are, and are not, as a content marketing company.


    What's included—

  • A Dedicated Project Manager: Digital marketing companies have a reputation for being cold and faceless. We aim to break those stereotypes with the personal touch of a dedicated Project Manager, who will be your main point of contact for your content needs.
  • A Structured Timeline: We use Google Spreadsheets to provide you with a detailed outline of your article upgrades in progress, complete with projected deadlines based on your needs.
  • Post-Deployment Analytics Reporting: We will provide you with a monthly report for each article upgrade after your upgraded content is published. These reports will be delivered to you via email for 6 months.

  • What's excluded—

  • Revisions: Due to the amount of content we produce, we are unable to provide revisions with our Pareto content upgrades. We ask that small edits such as word and phrase preference, as well as article structure, be taken care of on the client's end. However, if for some reason our team has completely missed the mark on an article (eg. misinterpreted the article title), we will of course have it rewritten for you.
  • "Content Marketing is a commitment, not a campaign."

    Jon Buscall

    Head of Moondog Marketing

    Our Team—

    Ultimately the quality of your service offering is predicated on your people. Great teams to do great work. Simple as that. And clients know it. There is also value in putting a face to your proposal, of matching the offering to the human beings who will implement it.


    Madeleine Taylor

    CEO, Co-Founder


    Madeleine is the driving force behind the business management and growth of Content Refined. As a young entrepreneur, she is always looking for different ways to improve the business for her clients and for her employees.


    Laura Day

    Business Manager


    Laura has a diverse background and an innate desire to learn.  She enjoys working with her team to enhance business practices every day, and loves working with clients on their individual needs.


    Deandra Reynolds

    Editor


    Deandra was one of the first content writers for the business. Her hard work and dedication has allowed her to step into many different roles within the company.

    Let's move forward

    Get in contact with us

    Email:

    info@contentrefined.com

    Book a call:
    https://contentrefinedlaura.youcanbook.me/

    TERMS AND CONDITIONS

    Content Transfer Agreement

    This Agreement relates to the sale and transfer of Content in Transferred Content that is created and submitted by Content Refined (herein referred to as the “Company”) or for Services rendered by Content Refined for a Client.

    This Agreement will apply to you (herein referred to as the “Client”) in your capacity as a user that uses the Transferred Content in respect of the sale and transfer of such Transferred Content.

    When the Company creates and sells Transferred Content via the Service and a Client uses such Transferred Content on its Client Site, the Company and Client will be deemed to have entered into a legally binding agreement for the provision of such Transferred Content from the Company to the Client, in each case upon the terms of this Agreement as set out below, unless the Client and the Company otherwise separately agree in writing.

    1. Parties

    The parties to this Agreement are the Client and the Company (herein referred to as the “Parties”) that creates and submits the Transferred Content that the Client will use on its Client Site. If there is more than one Company that creates and submits Transferred Content that the Client will use on its Client Site, then the Client will be deemed to enter into a separate agreement on the terms of this document with each such Company.

    2. Effective Date of Agreement

    This Agreement is entered into between the Client and the Company on the date that the Customer uses the Transferred Content on its Customer Site.

    3. Terms of Use

    By using the Service, you have agreed to be bound by our Terms of Use, which can be found at https://www.contentrefined.com/terms-and-privacy/.

    To the extent that there is any inconsistency between the terms of this Agreement, any other agreement between the Parties, and the Terms of Use, then those documents will be read in the following order of precedence:

    (1) first, the Terms of Use will take precedence over all other documents; and

    (2) second, any separate agreement between the Parties will take precedence over this Agreement.

    4. Definitions

    “Content” is defined as online material (such as blog posts, whitepapers, and articles) that is designed to stimulate interest around a website, product, service, or certain subject.

    Terms used in this Agreement and otherwise not defined will have the same meaning as those terms have in the Terms of Use.

    5. Delivery of Transferred Content

    The Company hereby agrees to provide and deliver the Transferred Content to the Client in accordance with the Company’s obligations set out in the Terms of Use.

    6. Assignment of Intellectual Property Rights

    Upon the use of the Transferred Content on a Client Site in accordance with the Terms of Use, and subject to the payment terms therein, the Company hereby assigns to the Client all intellectual property rights that the Company has or may in the future have in the Transferred Content.

    7. Third Party Intellectual Property Rights

    A. If the Transferred Content incorporates the intellectual property rights of a third party, then:

  • the Company warrants that it has obtained a license from the relevant third party to incorporate the intellectual property rights of that third party in the Transferred Content (a "Third Party License");
  • if the Third Party License is capable of assignment to the Client, then the Company hereby assigns and transfers to the Client, and the Client hereby agrees to take an assignment and transfer of, the Third Party License and all of the rights and obligations of the Company under the Third Party License;
  • the Company warrants that unless expressly stated to the contrary by the Company prior to delivering the Transferred Content to the Client, the Third Party License provides the Client with a worldwide, royalty free, perpetual right to display, distribute and reproduce (in any form) the intellectual property rights of the third party contained in the Transferred Content.
  • 8. Miscellaneous

    A. This Agreement shall be governed by the internal substantive laws of the Province of Ontario, without respect to its conflict of laws principles. The application of the United Nations Convention on Contracts for the International

    the Company warrants that it has obtained a license from the relevant third party to incorporate the intellectual property rights of that third party in the Transferred Content (a "Third Party License");

    if the Third Party License is capable of assignment to the Client, then the Company hereby assigns and transfers to the Client, and the Client hereby agrees to take an assignment and transfer of, the Third Party License and all of the rights and obligations of the Company under the Third Party License;

    the Company warrants that unless expressly stated to the contrary by the Company prior to delivering the Transferred Content to the Client, the Third Party License provides the Client with a worldwide, royalty free, perpetual right to display, distribute and reproduce (in any form) the intellectual property rights of the third party contained in the Transferred Content.

    Sale of Goods is expressly excluded. Any claim or dispute between the Client and the Company that arises in whole or in part from this Agreement or the Service shall be decided exclusively by a court of competent jurisdiction located in the Province of Ontario.

  • 1.This Agreement, together with the Terms of Use and any other legal notices published by the Company on the Service, shall constitute the entire agreement between the Client and the Company concerning the sale and transfer of intellectual property rights in Transferred Content that is created and submitted the Company.
  • 2.If any provision of this Agreement is deemed invalid by a court of competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of this Agreement, which shall remain in full force and effect.
  • 3.No waiver of any term of this Agreement shall be deemed a further or continuing waiver of such term or any other term, and a party's failure to assert any right or provision under this Agreement shall not constitute a waiver of such right or provision.