MANAGE SOCIAL MEDIA

Profile Setup & Optimization

We will set up and optimize P.S.H Building’s profiles across Facebook and Instagram, ensuring consistent branding, tone, and visuals across all channels. Each profile will reflect the company’s identity—modern architecture, reliability, and premium residential living—designed to attract potential buyers and investors.

Content Publishing (3 Organic Posts per Week)

We will publish three organic content pieces per week, following an approved editorial calendar.

Posts will include:

- New project updates and construction progress

- Apartment showcases and lifestyle storytelling

- Behind-the-scenes moments and team highlights

Each post will be adapted for its platform—static visuals, reels, stories, or carousels—to maintain audience engagement and brand visibility.

Copywriting & Formatting

Our copywriting will emphasize clarity, aspiration, and trust. Each caption will include platform-optimized hashtags, call-to-actions, and key selling points tailored to prospective apartment buyers in Skopje and surrounding areas.

Scheduling & Consistency

All content will be scheduled through Meta Business Suite to ensure optimal posting times and steady audience engagement. This ensures brand consistency and maximum visibility throughout the week.

Community Management

Our team will handle audience engagement—monitoring comments, direct messages, and inquiries. We’ll provide professional responses, redirect leads, and maintain a polished tone that reflects P.S.H Building’s credibility.

Monitoring & Insights

At the end of each month, we’ll deliver a performance report including engagement rates, follower growth, and post analytics. Insights from these reports will be used to refine the content strategy and strengthen overall campaign performance.

SOCIAL MEDIA CAMPAIGNS
​We will design and implement highly targeted campaigns to support P.S.H Building’s core communication and sales goals. These campaigns will be crafted to showcase the company’s ongoing projects, highlight available apartments, and generate qualified inquiries from interested buyers.

Implement Advanced STP Strategies
​Our campaigns will be guided by advanced Segmentation, Targeting, and Positioning (STP) strategies to ensure we reach the right audiences with the right message. By identifying key segments such as local families, investors, and professionals looking for modern living spaces, we will create messaging and visuals that align with each group’s lifestyle, needs, and motivations.

Manage Campaigns Daily
​Each campaign will be actively managed and optimized on a daily basis. This includes real-time monitoring of engagement and conversions, A/B testing of creatives, and continual refinement of targeting parameters.

Provide Report Dashboard
​A comprehensive performance dashboard will be provided twice per month, summarizing key metrics such as reach, impressions, engagement rates, link clicks, inquiries, and conversions.

LEADGEN FOR APARTMENT SALES
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Campaign Strategy & Setup
​We will develop a full-funnel lead-generation strategy designed to capture qualified buyers locally and internationally. Campaigns will include Google Search, Display, and Performance Max ads, along with Meta (Facebook & Instagram) advertising—targeting individuals actively searching for apartments in Skopje and potential investors abroad.

Keyword & Audience Targeting
​Our targeting will combine high-intent keywords such as “apartments in Skopje,” “new buildings Macedonia,” and “investment properties Balkans” with geographic segmentation for key markets including Switzerland, Germany, Italy, and Austria. Lookalike audiences and interest-based targeting will further refine reach toward potential buyers and diaspora communities.

Landing Page Optimization
​We will create or optimize dedicated landing pages highlighting P.S.H Building’s available apartments, floor plans, and amenities. Each page will feature high-quality visuals, clear CTAs, contact forms, and inquiry options through WhatsApp or Messenger for instant communication.

Ad Creative Development
​Campaign visuals will include static banners, video tours, and carousel ads showcasing apartments, interior renders, and neighborhood highlights. Messaging will emphasize lifestyle, design quality, and investment value to attract both homebuyers and investors.

Lead Capture & Automation
​Integrated lead forms and CRM-ready automation will be implemented to capture buyer data efficiently. Leads will be automatically categorized by interest, location, and readiness to purchase, allowing for fast response times and better conversion tracking.

Continuous Optimization
​Performance will be monitored daily with a focus on cost-per-lead (CPL), conversion rate, and return on ad spend (ROAS). Campaigns will be refined weekly through data-driven adjustments to targeting, creatives, and bidding strategies to maximize efficiency and lead quality.

GOOGLE SEARCH ENGINE MARKETING

Keyword Analysis
​We will conduct a comprehensive keyword analysis using historical search volume, housing market trends, and competitor benchmarks. This ensures we identify both high-performing and emerging keywords relevant to real estate in Skopje and surrounding areas—maximizing visibility for potential buyers and investors.

Defining Target Keywords for Campaigns
​Following the analysis, we will create a strategic keyword set aligned with P.S.H Building’s sales goals and buyer intent. Keywords will be segmented by audience type (local buyers, investors abroad, and diaspora), property categories, and intent—such as “apartments for sale Skopje,” “new buildings Macedonia,” and “invest in real estate Balkans.”

Creation of Static and Dynamic Creatives
​Our team will design compelling ad copy and dynamic assets for Google Search campaigns. These will highlight key benefits such as prime location, modern design, and investment potential. All messaging will emphasize trust, quality, and exclusivity—reflecting the P.S.H Building brand identity.

Optimizing Campaigns According to a Defined Sales Funnel
​All SEM campaigns will follow a structured funnel—targeting users at different stages of their purchase journey. From awareness (discovering new projects) to consideration (browsing apartment details) and action (booking viewings or inquiries), we will optimize each step to maximize qualified leads and conversions.

Defining KPIs and Monthly Performance Reports
​We will establish clear Key Performance Indicators (KPIs), including impressions, click-through rates, cost-per-click, conversion rates, and return on ad spend (ROAS). Monthly reports will offer transparent metrics and actionable insights, helping refine campaign efficiency and lead quality over time.

MONTHLY COST FOR SERVICES