OUTSOURCED BUSINESS DEVELOPMENT TEAM


From Cold Lead to Closed Sale!

1/ LinkedIn lead generation campaign

2/ CRM+Pipeline Management+Marketing Automation

3/ Strategic Partnership Development

4/ Business Development Advisory

5/ Dedicated Business Development Manager (BDM)

LINKEDIN LEAD GENERATION PROGRAM


Methodology

The program will generate short-term opportunities (at what level we don't yet know). However, the more substantial opportunity is the database of your ideal target prospects that we continue to build and you will nurture over time.

Using a consistent and proven process, we generate short-term marketing qualified leads, build your ideal target prospect database, integrate the program with your existing email platform for continued nurturing, and work with your Sales team to convert leads into new business.


OUR PROVEN PROCESS

Grow

  • LinkedIn profile optimization – we draft a LinkedIn profile summary for the LinkedIn account we will be using to increase the conversion of profile visits into leads.
  • Target ideal prospects using advanced LinkedIn filters - we create a highly targetted prospect list using; specific titles, geography, industry, company size, etc.
  • We craft a series of LinkedIn messages designed to connect and engage
  • We grow your ideal prospect database – send out up to 1,000/month connection requests to your ideal prospects. We understand that not every company has the infrastructure to go from "0 to 60". We can start the outreach at whatever level is comfortable for the Sales team. Our goal is to generate a consistent flow of leads at a level where all opportunities are appropriately followed-up and maximized.
  • Engage

  • Our messaging is designed to create leads through engagement - Personalized Invitation to Connect, Welcome and Call-to-Action.
  • Conversations

  • We connect with decision-makers: new connections with key decision-makers leading to conversations that open new markets and buyers.
  • Opportunities

  • We build your sales funnel: your sales funnel will continuously fill with engaged and ideal new prospects.
  • Nurture your new and existing connections. Generate conversations that will lead to opportunities.

  • LinkedIn Reporting

    Weekly reporting of all stats – number of invites, connected and replies. We will track connection rate, response rate and types of responses to use as benchmarks to continually optimize the LinkedIn campaign.




    Integrate Your LinkedIn Campaign

  • Using Zapier, we Integrate your LinkedIn campaign with your existing CRM and email marketing platform
  • Manage your pipeline and follow-up effectively and efficiently to maximize the return on your LinkedIn campaign
  • If your company does not have a CRM in place we can implement one for you

  • Email Nurturing Campaign

    Generating leads is a significant first step; however, generating leads without a follow-up and conversion strategy is an opportunity missed.

    We take the leads generated from your monthly LinkedIn outreach and integrate them with your email platform.


    The Hand-off to Sales

    As the outreach begins, there will be multiple opportunities throughout the process where Sales should and will need to step-in to convert Marketing qualified leads into Sales qualified leads.

  • LinkedIn
  • We generate responses (of all types) from prospects at various points along the LinkedIn messaging sequence, from the invitation to connect to our final message. It is crucial that Sales follow up with all responses promptly, qualifies them and places them in the appropriate existing internal workflow. If a current sales process and conversion strategy are not in place before the start of the campaign, the maximum return on the investment for the program will not be realized.
  • We will work with your Sales team to ensure they understand the lead flow from Marketing to Sales along with best practices we use to maximize the campaign ROI.
  • If your business model is solely focused on production and delivery and not built for sales, we can provide a Business Development Manager that can move your leads through the prospect pipeline to a closed sale.

  • Deliverables 

  • 8+ marketing qualified leads per month
  • 150+ new highly-targeted LinkedIn connections
  • CRM+PIPELINE MANAGEMENT+MARKETING AUTOMATION


    You are starting to generate leads from your LinkedIn campaign, now what?

    The backbone of a successful lead generation campaign is what you are able to accomplish after you capture the lead. We can provide all the tools you need in one platform without having to "duct-tape" multiple platforms together!

    EXISTING LEADS

    Take the leads from your LinkedIn Lead Generation Campaign or from other lead sources and upload them into our CRM and Marketing Automation software

    CAPTURE

    Capture new leads using our landing pages, surveys, forms, calendars, inbound phone system & more!

    NURTURE

    Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more!

    CLOSE

    Use our built in tools to collect payments, schedule appointments, and track analytics!



    Set-up and Process 

  • A new sales pipeline with the following stages will be created:
  • Cold Email Started
  • Leads will be in this pipeline while receiving the cold email
  • 5-6 email nurturing campaign written by our team
  • Create triggers and automation to complete the stages listed above
  • Landing page for the campaign written by our team - approx. 500 words 
  • Calendar set-up
  • Email set-up
  • Campaign telephone number set-up
  • Ongoing monthly support


  • CRM+Marketing Automation Software Features

  • 1.Full CRM+Pipeline Management
  • 2.Online bookings and appointments
  • 3.Build sales funnels
  • 4.Website + landing page builder
  • 5.Text marketing
  • 6.Call tracking
  • 7.Cold email marketing campaigns
  • 8.Client surveys and reputation management
  • 9.Ongoing online software support
  • 10. Access to our full training library

  • Deliverables 

  • Your own CRM and pipeline management tool
  • Sales funnel with marketing automation
  • Email nurturing campaign
  • Landing page
  • STRATEGIC PARTNERSHIP DEVELOPMENT


    We will create, coordinate and arrange four guaranteed meetings between your company and potential strategic partners.


    Process

  • We will bring opportunities to you (i.e. licensing, alliances, joint ventures, distribution, etc.), you decide if you are interested in meeting with the potential partner. Once you have confirmed interest we will arrange the meeting.
  • Once a meeting becomes a partnership, we will work with your company and the new partner/distributor to manage and monetize the new relationship.

  • Deliverables 

  • 4 meetings with pre-approved potential strategic partners
  • BUSINESS DEVELOPMENT ADVISORY


    We will help you to strategically grow your business. Our entire focus is on finding your ONE THING, perfecting it, and helping you to implement it. Once that’s done, we will continue to find your ONE THING and implement that as well.


    Process

  • Assessment of business - sales, marketing and operations
  • Review and advise on the existing business model
  • Map out customer journey
  • Ongoing strategic advice and support

  • Deliverables

  • Assessment of Sales, Marketing and Operations
  • Customer journey map
  • Ongoing strategic advice and support
  • Monthly meetings to review analytics and reporting to support strategic initiatives

  • DEDICATED BUSINESS DEVELOPMENT MANAGER


    Your BDM will work with the list of leads generated by the LinkedIn process. All notes and emails will be captured within the CRM. Each lead will be moved through the opportunity pipeline towards an agreed upon outcome.


    Process

    Our focus is on establishing a connection to the target market using the following ten-point prospecting process. 


    1. Intro email 

    2. Follow up phone call (leave voicemail referencing email) 

    3. Follow up phone call (no voicemail) 

    4. Follow up intro email 

    5. Phone call (leave voicemail) 

    6. Follow up email with call to action  

    7. Phone call referencing the previous attempts to connect 

    8. Phone call (leave voicemail) 

    9. If no connection is made, find another target for the account. Restart the prospecting process 

    10. Break-up email – After 9 attempts if no connection is made a break-up email is sent. Email includes an urgent call to action.


    Deliverable

    We will generate a minimum of 5+ Sales Qualified Leads per month. Depending on the needs of our clients, they can take the form of any of the following.


  • Face-to-face meetings
  • Online appointments
  • Follow up phone calls
  • Factory/premises walkthroughs
  • Event Sign-ups
  • Software Trial Signups
  • RFPs
  • Sales Meetings 
  • *If you do not have an internal sales team we can take both Marketing and Sales Qualified leads through to a closed sale.

    CLIENT RESULTS


    Hi-Tech Manufacturing (Lead Generation) - 2019/2020

    Our manufacturing client sells a high-end custom solution to a niche market. In six months, we have added over 2,700 highly targeted prospects to the marketing database, generated an engagement rate of 38% and secured three new clients with an estimated customer lifetime value of $300,000.



    Technology Client (Lead Generation) - 2019

    Working with a commercial Real Estate software company ,we helped them “connect and speak with more potential clients in six weeks than they had previously spoken to in 10yrs”. They are engaged in conversations with more than 20 high profile meaningful prospects and have submitted two large proposals within eight weeks of engaging with us.


    Professional Services (Lead Generation + Marketing Automation) - 2019

    We are working with a professional services firm adding nearly 2,000 ideal new prospects to their database. Once added to their database, we created workflows and processes that focused on nurturing the new leads. As of July 2019, over $100,000 in new revenue had been generated from the new prospects that converted into paying clients.


    Leadership/Sales Training Consultant (Lead Generation + Scalability) - 2017/2018

    We engaged with a training consultant that was surviving on referral business only with no way to generate new opportunities. We put together an outreach lead generation strategy that created 30+ appointments with their ideal target audience within four weeks. They made their first $20K+ sale within three weeks of the start of the program. This amount of activity identified the next need, the need to scale their business and create a sustainable way to generate leads, develop proposals and deliver their programs consistently. We sourced and arranged for a partner who was willing to invest in their company to create a scalable business model where our client could focus on what they do best, delivering their material.

    TESTIMONIALS


    In the past eight weeks using your program, we have established connections with more than 350 new contacts and we are engaged in conversations with more than 20 high profile meaningful prospects. We have also submitted two large proposals in the last week.

    We have had more conversations with prospects in the last two months than the prior ten years. Without question, it is the single best sales and marketing investment we have made to date.

    Hugh Molyneux - President, Refined Data Solutions Inc.


    I've known Kevin for almost 10 years. We've worked in/on numerous business ventures together, and he's currently helping to expand my network and provide lead generation.

    Two things I've observed over the years that leave a huge impression are his extraordinarily high levels of creativity and utmost integrity. You only discover those character traits in the trenches, and I've seen them over and over again.

    Highly recommended!

    Joseph Skursky - President, Market Leader Solutions


    Kevin ran a LinkedIn lead generation program for our business in the Summer and Fall of 2017 to great results. From this program our business was able to have over 40 phone calls with prospective clients with 14 of those people taking the next step in our sales process.

    Along the way we added over 75 people to our database and have been marketing to them expecting to close more business next year. Thanks for your leadership with this highly successful program Kevin. I look forward to working with you in the coming months into 2018.

    Linda Kern - President, The Kern Group


    Kevin is a highly professional business development consultant. He fully understands the current market challenges and has developed new lead generation concepts providing his customers with new business opportunities.

    I have been working with Kevin for over 15 years and he has helped many of my clients to increase their business. Our team appreciates Kevin's methodical and highly targeted approach achieving a high ROI compared to other lead generation models.

    Bernhard Wagenknecht - Sales Director, LEONI Elocab Ltd.

    OUR TEAM


    We started our journey in March of 2002 as a virtual telemarketing company helping clients who;

    · Struggled to maintain a steady stream of new customers

    · Had a sales team hesitant about making cold calls

    · Were frustrated by the peak and valley rollercoaster of business development

    · Had maxed out their current client work and had little time for ongoing, consistent lead generation

    Flash forward 18 years later. As a contract lead generation and business development company we have worked with a wide variety of organizations across multiple industries with a singular focus on helping our clients grow their business.

    Our company is built on a collaborative business model which allows us to seek out and utilize specific expertise globally which significantly increases our value to our clients.

    We work with a handful of clients at any one time and excel at projects with clear goals and objectives where we feel we can add significant value. While we have wide and deep experience we are not a one size fits all solution provider.

    That being said, if you have interest in finding out more about KPG let’s start with a conversation to see if there might be a good fit between your needs and our skill set!


    Kevin Pettie - Partner

    Kevin is the Owner of Kontact Profit Group. A serial entrepreneur he started his first company, Kontact Client Generation Partners, a virtual telemarketing company in 2002. He has over 25 years of experience in sales, marketing, and business development.



    Tyrone Matheson - Partner

    Tyrone is the founder of the Tyrone Matheson Group. He's a serial entrepreneur, small business guru, mentor and connector extraordinaire.  Add the fact that he is a neo-generalist (knows a little bit about something) with the network, knowledge and expertise to scale any business.  Go ahead, reach out, unless you prefer the status quo.

    LET'S TALK

    We'd love the opportunity to help you grow your business!

    Tel: 519-823-6247

    kpettie@kontactprofitgroup.com

    Schedule a call