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Marketing Guide

At ONE Sotheby’s International Realty, we place extraordinary emphasis on our marketing efforts. It is the oxygen of our business, and we pride ourselves on offering you unparalleled marketing resources backed by an award-winning marketing team. Use this guide to learn more about the marketing tools and exposure available to you anytime, anywhere.

Digital Exposure



LISTING EXPOSURE

The worldwide reach of our listings sets us apart from the rest of the industry’s luxury real estate brokerages. With more than 90% of buyers searching for homes online, we attract clientele to your listing through websites of distinction in lifestyle, business, and real estate portals around the world.

Your listing with ONE Sotheby’s International Realty is showcased on all the websites shown in this graphic, in addition to over 100 Sotheby’s International Realty brokerage websites around the world.*

*Listing price restrictions apply. For more information, please connect with your listing coordinator.



SOTHEBYSREALTY.COM

In 2021, the newly relaunched sothebysrealty.com won a prestigious Webby Award for Best Real Estate Website. The enhanced website - now in 14 languages - engages millions of buyers, immersing them in your home via high-resolution photography, 3D virtual reality tours, and ultra-high-definition videos. Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page. 



ONESOTHEBYSREALTY.COM

ONE Sotheby's International Realty's website is one of the fastest-growing real estate websites in Florida.

With over 1.5M visits per year, and a 22% year-over-year increase, your agent website and listings are easily searchable on our interactive site. More than 76% of homebuyers use a mobile device to search for a home, which is why our website was designed with the mobile-user experience top of mind.



YOUR CUSTOMIZABLE WEBSITE

All associates are provided a personalized website, complete with an assortment of features designed to help grow your business. In addition to a full display of your customizable profile, your website will include:

  • Advanced property search feature providing results from multiple MLS boards
      • All listings shown on your website will display your name, headshot, and contact information at the bottom of the listing page.
  • Client profiles with the ability to monitor client activity and lead generation from your website.

Your agent website is customizable and can display current listings, past listings, our monthly market report, the areas that you service, our exclusive developments, and more. The URL of your website will be in the format of FirstNameLastName.onesothebysrealty.com, or you can use a domain that you already own.


Marketing Tools



UNRIVALED EXPOSURE BROCHURE

Call it an elevator pitch. A cheat sheet. Our Marketing Exposure brochure is an outline of the unmatched exposure and marketing power only offered to listings with ONE Sotheby's International Realty. When you need to drive key points on why a seller should list their property with you, this is the perfect complement to our listing presentation. Available for print via XpressDocs in English and Spanish!



LISTING PRESENTATION

Our listing presentation illustrates all the reasons why a seller should undeniably choose ONE Sotheby's International Realty's real estate agents to represent their homes. This Listing Presentation is available as a printed book, an online flipbook, a digital presentation, and a mobile responsive website.

Printed presentations are available with your office admin.



EMAIL MARKETING

ActivePipe is our preferred e-mail marketing platform. You can use ActivePipe to design and send listing emails, sales announcements, monthly newsletters, and more to your database using branded email templates.

You will also enjoy access to over 200 beautifully designed ready-to-send emails with a mix of lifestyle and real estate content.



PRINT MARKETING

XpressDocs is our preferred print marketing platform and offers all the print features you need with pre-negotiated pricing.

  • Order brochures
  • Send postcards (includes direct mailing from the platform)
  • Access print brand campaigns and marketing assets
  • Order business cards
  • Branded folders and stationery
  • Leverage client gifts, branded apparel, hats, and promo items

Access XpressDocs via the link under ‘Resources’ on your ONE VUE homepage


DIGITAL AND PRINT MARKETING

Studio ONE is a user-friendly design platform offering you templates by our in-house creative team for you to effectively promote you and your listings with brochures, postcards, flyers, social media posts, and more. Studio ONE pulls listing photos and details to auto-populate your designs using the MLS ID. You can edit text, change photos, add your contact information, and much more to customize your marketing pieces in just a few steps!

Once you are happy with the design, you can upload your marketing piece directly to XpressDocs from the Studio ONE platform for self-service printing or download the design directly to your device to post on your social media. You will have access to branded content promoting company campaigns, announcements, holidays, partnerships, and more.

Access Studio ONE via Okta.




DESIGN TOOL BY THE GLOBAL BRAND; SOTHEBY'S INTERNATIONAL REALTY

In minutes, create social graphics, brochures, postcards, advertisements, and more with access to all your listings in the tool itself. Leverage brand campaigns including videos by downloading the frequently provided assets and templates.



SOCIAL MEDIA ON-DEMAND

Level up your social media presence and build your content instantly for an ever-lasting impression. Send a text with a picture of your listing and receive your branded images back within seconds.

Make sure to save the AGENT ICON phone number and email address in your contacts to reach your virtual social media assistance whenever-wherever for instant ready-to-post assets.



SOCIAL MEDIA ASSETS

Content published by the brand and ONE SIR is made available for you to post on your social media profiles. This content includes press releases, lifestyle features, company events, brand campaigns, auction house news, partnership announcements, and more. It’s important to share a mix of content on your social media platforms and we have a dedicated team to create this content for you through our exclusive tools. You can find shared social media assets on Studio ONE, and new assets are always shared on our Weekly Digest email.



WEEKLY DIGEST EMAIL

Our Weekly Digest is an important newsletter sent by our President, Daniel de la Vega, each Monday at 6 pm. This email is an essential read to learn about company announcements, upcoming events and trainings, marketing assets, current events, and much more.

Be sure to set up and check your ONE Sotheby’s International Realty email to receive all company communications.




OTTO

OTTO is our virtual team member and an automated concierge who you can text with any company, marketing, and listing-related questions. OTTO will text you social media assets so you can download them straight to your phone, as well as event invitations, brand updates, and more. If you are not receiving texts from OTTO, please text 786.828.6018 to say "Hi!" and ask to be subscribed.



SIGNATURE GIFTS COLLECTION

Client follow-up is simply smart business and what happens after the closing is essential to generating repeat business. Sotheby’s International Realty Signature Gifts offers an exclusive collection of high-end items designed to impress the most discerning recipients. Present your clients with a bottle of Sotheby’s wine or an exquisite gift from our Signature Gifts collection adorned with our exclusive branded pattern to help you create meaningful interactions and foster long-term relationships with clients that go well beyond a postcard or e-mail. Visit our Gifting Collection offering on Access to view our full offering. 




ONE SIR TRAININGS

Are you ready to learn more? Whether you are new to the ONE SIR family or looking for a refresher, our webinar trainings are your best resource to enhance your business. From exclusive tools to informative guest speakers, our trainings are here to guide you to the next level.


Advertising & PR



SKY ADVERTISING

The Sotheby's International Realty cooperative advertising program provides an array of options, both print and digital, for your advertising needs exclusive to associates of the SIR network. This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure.

Our partner, Sky Advertising, will work with you to secure the most effective placements based on your budget and target market. With almost 30 years of experience, Sky Advertising is a leading boutique agency with extensive experience in real estate marketing.

For space reservations, please contact Paula Davidson and Janine Jones

Direct: 212.677.2600


PROPERTY ADVERTISING

Use intelligent marketing to get the right exposure for your listings easily and effectively. With just a few clicks, seamlessly create digital ad campaigns to showcase your listing, open houses, and more on Facebook, Instagram, Waze, and across the web. Use Boost to attract new clients and show sellers your expert marketing tactics.



PUBLIC RELATIONS

Monocle Publication Relations is our ongoing PR support to secure media coverage for our agents and their listings.

What deems your sale or listing press-worthy?

  • Your sale and/or listing MUST BE less than 7 days old (the timely news hook).
  • To qualify for press coverage, your sale or listing should fall into one if not all the categories below:
    • $5 million or above for the tri-county area
    • Celebrity-tie in
    • Famed architect tie-in
    • Interesting history

There are exceptions to these requirements if your sale/listing has other impressive and newsworthy aspects. If you're in doubt, forward the listing web link and any relevant information to your manager and we'll vet the property, before having you fill out the form.


SOTHEBY'S INTERNATIONAL REALTY BRAND STANDARDS

The Sotheby's International Realty brand is the voice of luxury real estate. Our style guide, The Voice of the Brand, was created to help you communicate with consumers in our distinctive way. As licensees of the name Sotheby's, the Sotheby's International Realty brand is required to follow the brand standards outlined in the Identity Standards Manual. 

Use these brand standards and guidelines to elevate the presentation of your services and to keep you in compliance with the Sotheby's International Realty brand licensing agreement.



Connect with a Marketing Associate

We hope this guide helped outline the marketing resources available to you. If you have questions or need further support, you may email [email protected] to connect with the appropriate marketing associate.

© 2022 ONE Sotheby’s International Realty. All rights reserved. Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. ONE Sotheby’s International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchises are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC nor any of its affiliated companies. The information contained herein is deemed accurate but not guaranteed.