The Kickoff workshop is used to introduce the project teams, the organizations, the project goals, deliverables, timeline, and set of assumptions as the basis of the video animation. Based on the provided information, we will structure the workflow for production of the two QMS videos.
We first start by asking questions. Lots of them. What do you want to achieve with the video? Who will be the main target audience of the video? What elements should be included? What are some no-go items? … etc. The idea is to gather as much information as possible to structure the animation elements and prepare a storyboard for preproduction of the QMS videos.
In this stage, we identify risks and issues and confirm the assumptions. We identify success factors (the few things that greatly increase the chances of success and the success criteria [how you measure success]). These are used as input to create a Gantt chart with specific milestones for project success. We create a project environment either in Dropbox, Teams, or another shared platform, where all artifacts are stored to increase the teams’ effectiveness. This ensures a common and consistent way of working and provides the basis for a fast start for new assignments.
We take our creative brief and create a logistical game plan to implement it. We map out the necessary assets, animation style, editing days, put down a schedule, and get moving. Since we already have the NEOM template for style and branding, things should move smoothly in this area.
Our team will focus on creating smaller deliverables of the overall animation and send for initial review to the NEOM team. Working on deliverables will enable us to get the feedback we need to continue moving in the right direction. Early feedback will be crucial to determine the art direction and elements to ensure a successful and timely project finalization.
The final touch that makes us stand out. When music, graphics, animation, and live-video all come together, it’s magical. In the end, we’ll have an amazing video that will be aimed to exceed your expectations.
We present our work and carry out revisions until its perfect. Based on the ground work we do in steps 1-3, we expect to finalize this within 1 week.
