NEOM ETSD Proposal

Reference no. IPD - 42.2022
​Date of offer - TBD

BRIEF 1 - Welcome video

• Video length - Needs to be determined but there are many people in ETSD, so likely to create a video overview of the department and the for each section the people will say 30 seconds about themselves and role.
• Video type - Internal use and distribution, NEOM Employees and any ETSD stakeholder
• Video format - TBD, possibly 16:9 (widescreen)
• Video resolution - 3 resolutions in total - 4K (3840 x 2160px), FullHD (1920x1080px) and HD (1280x720px)
• ​Style of animation - Filming with professional equipment, 2D animation of elements
• ​Video style - NEOM template, as provided per the NEOM team
• Storyboard - generated by IPMO Digital, per provided document by NEOM team
• ​Language - US English
• ​Audio - Sound effects & music provided by IPMO Digital
• ​Voiceover - Not needed

BRIEF 2 - POW training video

• Video length - To be determined but likely several videos – each up to 5 mins
• Video type - Internal use and distribution
• Video format - TBD, possibly 16:9 (widescreen)
• Video resolution - 3 resolutions in total - 4K (3840 x 2160px), FullHD (1920x1080px) and HD (1280x720px)
• ​Style of animation - 2D animation of documents, processes and people. 3D animation upon additional request.
• ​Video style - NEOM template, as provided per the NEOM team
• Storyboard - generated by IPMO Digital, per provided document by NEOM team
• ​Language - US English
• ​Audio - Sound effects & music provided by IPMO Digital
• ​Voiceover - US English, provided by IPMO Digital

Thank you for the opportunity.

IPMO Digital is focused on creating unique experiences for its clients. It brings your clients closer to you by presenting your brands, products, and services in the best possible light through innovative marketing strategies.

IPMO Digital’s video production department is made up of creative individuals, dreamers, marketers, and award-winning professionals who will take your creative vision to the next level and create a stunning visual story.

What makes us unique and suited for NEOM’s projects are our deep roots in project management and PMO management. We are part of IPMO Group, along with IPMO Consulting, IPMO Advisory, and IPMO Talent. This creates synergies with our video production team, since they have access to project, PMO and industry experts, and course creators and trainers that collectively craft the content of your videos.

Based on the documentation provided, we will define the workflow of each video to be presented to the target audience, and follow with animation in a clear and understandable manner, so employees can immediately follow the on-screen instructions and prompts.

Head of Digital

Our core.

1. Kick-Off Workshop - 1 day

The Kickoff workshop is used to introduce the project teams, the organizations, the project goals, deliverables, timeline, and set of assumptions as the basis of the video animation. Based on the provided information, we will structure the workflow for production of the two QMS videos.

2. Research, Analysis & Setup - 2 weeks

We first start by asking questions. Lots of them. What do you want to achieve with the video? Who will be the main target audience of the video? What elements should be included? What are some no-go items? … etc. The idea is to gather as much information as possible to structure the animation elements and prepare a storyboard for preproduction of the videos.

In this stage, we identify risks and issues and confirm the assumptions. We identify success factors (the few things that greatly increase the chances of success and the success criteria [how you measure success]). These are used as input to create a Gantt chart with specific milestones for project success. We create a project environment either in Dropbox, Teams, or another shared platform, where all artifacts are stored to increase the teams’ effectiveness. This ensures a common and consistent way of working and provides the basis for a fast start for new assignments.

3. Pre-Production - 2 days

We take our creative brief and create a logistical game plan to implement it. We map out the necessary assets, animation style, editing days, put down a schedule, and get moving. Since we already have the NEOM template for style and branding, things should move smoothly in this area.

4. Production - 2-4 weeks

Our team will focus on creating smaller deliverables of the overall animation and send for initial review to the NEOM team. Working on deliverables will enable us to get the feedback we need to continue moving in the right direction. Early feedback will be crucial to determine the art direction and elements to ensure a successful and timely project finalization.

5. Post-Production / Editing - 1 week

The final touch that makes us stand out. When music, graphics, animation, and live-video all come together, it’s magical. In the end, we’ll have an amazing video that will be aimed to exceed your expectations.

6. Presentation & Revisions - 1-3 weeks

We present our work and carry out revisions until its perfect. Based on the ground work we do in steps 1-3, we expect to finalize this within 1 week.

Timeline: 6-10 weeks