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How Moolya Helped Myntra Streamline Operations and Prevent Revenue Loss with Automation.



The Challenge

Myntra, a leading Indian e-commerce platform, faced two critical challenges with their Product Tracking:


  1. 1.Missing Tracking Links: Revenue was being lost due to vendors' products missing proper tracking links on the platform's website. This made it difficult to track clicks and conversions, hindering accurate commission calculations and potential revenue leakage.
  2. 2.Page Migration Bottlenecks: Migrating internal pages within the platform was a time-consuming and resource-intensive process due to a lack of standardization in code practices across different teams.


Our Solution


  1. 1.Automated Tracking Framework: Moolya developed a robust framework to automate the process of adding tracking links for vendors' products. This ensured all links were accurately tracked, preventing revenue leakage and providing valuable data for future marketing efforts.
  2. 2.Standardized Code Automation: Moolya collaborated with their tech team to develop automated tools for migrating internal pages. This involved standardizing code practices across teams, streamlining the process, and significantly improving efficiency.


Benefits:
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  • Reduced Revenue Loss: By automating tracking links, The e-commerce platform minimized revenue leaks associated with missing vendor product tracking.
  • Increased Efficiency: Automating page migrations significantly reduced the time and resources required for the process.
  • Improved Code Quality: Standardized code practices led to better maintainability and scalability of the platform.
  • Broader Automation Potential: The automation framework established during the project has the potential to be applied to other areas across the e-commerce industry.

Key Takeaways:

  • Automation plays a crucial role in streamlining operations within the e-commerce industry.
  • Standardized code practices significantly improve efficiency and maintainability of complex platforms.
  • Automation solutions can be developed to address specific challenges and prevent revenue loss.
  • The successful implementation of automation in e-commerce can be a model for other industries.

Let's Connect!

Moolya is thrilled to have partnered with several E-commerce platforms over the past decade, helping them rise to Unicorn status. We're dedicated to empowering your businesses to harness automation, boost efficiency, cut costs, and help you secure a competitive edge.