Marketing services
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​INCLUDES

Develop Strategic 6-Month, Tactical 3-Month, & Operational 1-Month Marketing Strategies

6-Month Strategy:

Focus on building brand awareness, generating leads, and establishing strategic partnerships across Project Management, Construction, Hospitality, and AI sectors.

Set KPIs such as website traffic, engagement rates, and lead generation.

Lay the foundation for thought leadership through consistent, value-driven messaging.

3-Month Strategy:

Execute targeted digital campaigns to drive LinkedIn engagement and website visits.

Publish thought leadership content such as articles and case studies, supported by PR outreach to industry-relevant channels.

Finalize promotional materials for trade shows and networking events.

1-Month Strategy:

Launch LinkedIn advertising campaigns, weekly email newsletters, and interactive posts highlighting your services.

Monitor audience engagement and adapt content themes based on initial feedback.

Develop Channels for Promotion

Professional Outreach: Prioritize LinkedIn for connecting with industry leaders, potential clients, and strategic partners. Focus on expertise-driven content.

Digital Content Platforms: Utilize blogs, PR channels, and industry publications to establish thought leadership and credibility in each service domain.

Email Marketing: Develop segmented email lists to nurture leads with targeted updates and announcements.

Develop Media Plan

Target Audience Identification: Segment audiences by industry focus (Project Management, Construction, Hospitality, AI) and organizational needs.

Content Creation: Produce engaging articles, infographics, case studies, and short videos tailored to each sector’s interests.

Media Buying: Allocate budgets for LinkedIn Ads, Google Display Ads, and sponsored content in industry-relevant digital publications.

Performance Monitoring and Optimization: Use analytics tools to measure campaign success, refine strategies, and ensure alignment with KPIs.

Social media content (2 posts per week)

This package is designed to create a consistent and impactful social media presence for your consultancy firm, highlighting its expertise across Project Management, Construction, Hospitality, and AI. With tailored strategies, our goal is to establish credibility and engage the target audience effectively.

What’s Included:

Strategic Content Planning

At the start of each month, we’ll conduct a strategy session to define content themes, messaging, and objectives aligned with your firm’s goals.

Key topics will include industry trends, project updates, innovative solutions, and thought leadership pieces relevant to your services.

Social Media Content Development

Content Packages: Up to 2 posts per week, customized for platforms like LinkedIn, Twitter, and Facebook.

Formats: Posts will include static images, infographics, short videos, and carousels tailored to engage professional networks.

Engagement Content: Interactive polls, Q&A sessions, and downloadable resources to boost engagement and build trust.

Content Scheduling and Optimization

Our team will schedule posts to go live at optimal times for maximum visibility and engagement.

We’ll monitor each post’s performance and make real-time adjustments to enhance reach and impact.

Monthly Content Performance Review

At the end of the month, we’ll deliver a detailed report covering metrics such as impressions, engagement rates, audience growth, and conversion performance.

Insights from the report will be used to refine and adapt strategies for the following month, ensuring continuous improvement.

SEO Activities

SEO Performance Metrics
​We will establish KPIs such as organic traffic growth, keyword rankings, click-through rates, and lead conversions to monitor and measure the effectiveness of SEO efforts.

Technical SEO Audit
​A comprehensive audit will assess the website's technical health, including site speed, mobile responsiveness, security, and crawlability, to identify and resolve issues that may impact search engine rankings.

On-Page Optimization
​Key on-page elements such as titles, meta descriptions, headers, and images will be optimized to align with targeted keywords and adhere to SEO best practices, enhancing visibility and relevance.

Content Strategy and Optimization
​We will develop a strategic content plan addressing user search intent and integrating high-value keywords. This includes creating new content and refining existing materials to improve relevance, authority, and search engine rankings.

Subdomain SEO for Services
​Each subdomain (Project Management, AI, Hospitality, Construction) will have service-specific keywords optimized to attract targeted traffic and establish authority in each sector.

Google My Business Optimization
​Set up and optimize a Google My Business listing for enhanced local search visibility, ensuring accurate business information, professional images, and proactive review management.

Ongoing Monitoring and Reporting
​Regular performance tracking and monthly reports will provide insights into ranking improvements, traffic trends, and opportunities for further optimization.

SEM Campaigns

Keyword Analysis and Selection
​We will conduct detailed keyword research using historical data and trend projections to identify high-potential keywords. This will include competitor analysis to uncover opportunities for targeting within Project Management, AI, Hospitality, and Construction sectors.

Target Keyword Strategy
​Develop a strategic keyword list aligned with the firm’s objectives and target audience search behavior, ensuring high relevance and optimal performance.

Creative Development for Campaigns
​Craft static and dynamic ad creatives tailored to the firm’s services, ensuring they resonate with the audience while adhering to Google’s best practices for engagement and click-through rates.

Campaign Optimization and Sales Funnel Alignment
​Continuously optimize SEM campaigns based on performance data. Ads and strategies will align with the defined sales funnel stages to maximize conversions, from awareness to final client acquisition.

Performance Monitoring and KPIs
​Define specific KPIs, such as impressions, clicks, conversion rates, and cost per lead, to measure success. Provide monthly performance reports with actionable insights for continuous improvement.

Custom Report Dashboard
​Create a personalized reporting dashboard to track campaign metrics and progress in real time. The dashboard will provide a clear overview of performance, ensuring easy access to data for informed decision-making.

GDN Campaigns

Strategic Planning and Channel Selection
​Analyze and identify the most effective platforms and websites within the Google Display Network (GDN) to reach your target audience across Project Management, AI, Hospitality, and Construction sectors. Focus on channels that align with industry interests and professional behavior.

Creative Development for Static Banners
​Design up to 2 custom static banners monthly, tailored to the firm's brand identity and objectives, to engage viewers and drive website traffic.

Animated HTML5 and AMPHTML5 Banners
​Produce up to 1 animated banner per month, optimized for both desktop and mobile platforms to ensure maximum engagement and visibility.

Dynamic Responsive Banners
​Develop unlimited dynamic banners in responsive formats, allowing content to adapt to different audience segments, devices, and screen sizes for optimal performance.

Performance Monitoring and KPIs
​Define Key Performance Indicators (KPIs) tailored to your campaign goals, including impressions, click-through rates, and conversions. Provide monthly reports with actionable insights and recommendations for further optimization.

Custom Report Dashboard
​Create a bespoke dashboard to monitor campaign metrics in real time, providing clear insights into performance and supporting informed decision-making.