Mindy Yangis an award-winning strategist, brand architect, and cross-cultural market advisor with over two decades of experience guiding luxury, fragrance, beauty, and sensory-driven brands to sustainable growth. As Founder & CEO of Perfumarie, a brand and product incubator and design agency, and Co-Founder & CEO of the World Taste & Smell Association (WTSA), Mindy works at the intersection of art, science, and commerce to design high-impact strategies that translate brand vision into measurable market success.
Mindy has worked with some of the most respected names in the world—Chanel, Dior, Moët Hennessy brands, The Glenlivet,Sana Jardin, Henry Rose, and Michelin-starred chefs—advising them on how to enter new markets, create high-impact products, and design experiences that elevate their brand. Her guidance supports everything from product development and sensory storytelling to pricing strategy and positioning for long-term value.
Trusted by global leaders, Mindy offers rare expertise that combines creativity with strategy. She understands what makes a brand desirable—and how to adapt that desirability for different cultures and markets. While she does not operate as a sales agent, she can identify and introduce the right distributors, high-impact influencers, or in-market partners to support your success. Her private global network includes top-tier buyers, retailers, distributors, hoteliers, press, and operators across Europe, the Middle East, Asia, and the Americas.
With deep cultural sensitivity and a results-driven mindset, Mindy builds strategies that honor a brand’s heritage while opening doors to new opportunities. Her work is known for clarity, integrity, and impact—transforming vision into reality with elegance and precision.
“Perfumarie is reimagining the way perfumers, consumers, brands and marketers approach the business of sensory perception.”
Cosmetics Design Magazine
How She Works
Mindy is engaged as a senior-level strategic advisor, working directly with brand leadership to:
1.Assess & Position – Conduct a deep dive into brand DNA, competitive positioning, and market opportunities to define a clear, culturally resonant growth strategy.
2.Design the Roadmap – Develop a step-by-step market entry or expansion plan, including distribution strategy, product assortment recommendations, and experiential brand activation concepts.
3.Connect & Recommend – Identify, vet, and recommend distributors, agents, or senior hires with the expertise and network to execute the plan. Mindy facilitates introductions and assist in negotiation strategy without acting as the sales representative.
4.Advise & Oversee – Remain engaged at the leadership level to ensure strategic alignment, monitor execution, and adjust plans as needed for optimal market performance.
Please Note: Mindy does not serve as a primary in-market business development person, nor does she take on direct sales execution. Instead, her value lies in setting the brand up for sustainable success — building the strategy, assembling the right team, and ensuring that every move strengthens brand equity and profitability.
"Mindy Yang is a remarkable force in the fragrance industry and a dedicated advocate for the art and science of scent. Mindy is the epitome of a detail-oriented professional—every project she undertakes is infused with precision, thoughtfulness, and an unyielding commitment to excellence. Her work is not only a testament to her creative brilliance but also to her unwavering dedication. As a passionate steward of the World Taste and Smell Association, Mindy brings both vision and integrity to the forefront of every initiative. Her advocacy for cross-industry collaboration has made (and will continue to make) an incredible impact." Jenna Troyli, Noted Communications, Noted Podcast
Engage Mindy to
solves high-stakes growth challenges — from international expansion and distribution strategy to market positioning and brand adaptation.
accelerates success through a powerful global network, saving clients months (or years) of trial, error, and misalignment.
bridges worlds — deep expertise in fragrance, luxury, and sensory branding meets cross-cultural fluency and science-backed consumer insight.
delivers short-term, high-impact results — providing the playbook, introductions, and in-market intelligence you need, without the long-term overhead of a full-time hire.
Fixed Project Fee: $55,000 for a six month engagement covering assessment, roadmap, introductions, and oversight of initial negotiations. Deliverables: Full written plan, vetted shortlist of partners, strategic guidance in early negotiations.
Retainer:
Vision-to-Launch Strategy & Business Intelligence Advisory: $12,000-18,000/month for 3 months, renewable. A high-level strategic engagement designed to guide brands from concept to execution. This retainer includes 2–3 days per month of dedicated advisory support—covering feasibility analysis, market research, pricing strategy, positioning refinement, stakeholder calls, and on-demand availability for strategic input during critical decision points.
Optional Post-Launch Brand Stewardship: $3,000-6,000/month. Ongoing strategic support to protect brand integrity and ensure momentum after launch. This includes guidance on brand expression, experiential rollout, cross-channel consistency, and responsive advisory as the brand scales and evolves.
Hybrid Engagement Model: A one-time $30,000 fixed advisory fee, complemented by a 5% performance bonus contingent upon distributor contracts surpassing an agreed-upon revenue milestone within the first 18 months.
When the stakes are high, Mindy delivers clarity, access, and results. With decades of success in advising global fragrance, beauty, and luxury brands, she brings a rare blend of strategic precision, creative insight, and cross-cultural fluency to every engagement. Her expertise spans sensory science, brand architecture, and market expansion, making her an extraordinary partner in markets where perception, heritage, and flawless execution matter.
Widely recognized as a legacy-style arbiter, curator, and trend expert, Mindy is known for her ability to balance timeless taste with future-focused strategy. She doesn’t just anticipate what’s next—she helps shape it.
Mindy’s value goes beyond advice. She accelerates timelines, avoids costly missteps, and opens the right doors. From brand harmonization to distribution and retail strategy, she delivers a clear roadmap—and the trusted connections—to move faster and smarter. For brands entering or evolving in the U.S. or abroad, her guidance is a catalyst for exponential growth.
