
Join the Malvern City Family this Season
2025 Sponsorships Overview
The Malvern Story
Since 1976, Malvern City FC has prided itself on being a club with a community focus while striving for success in the top tiers of state league football.
Season 2024 ushers in an exciting era for the club where we continue to build our Junior Boys NPL (JBNLP) Program, providing an elite player pathway for our juniors through to our senior Men’s program. This competition provides an opportunity for our Under 14 to 18 boys team to hone their skills in an advanced environment and compete against the best junior players in the state.
We continue to see the club remain an anchor tenant at Gardiner Reserve in Glen Iris. The multi-million dollar development of the park includes a new FIFA grade synthetic pitch and state of the art pavilion which remains the home our JBNPL program. The club’s spiritual home, Sir Zelman Cowan Park in Kooyong, will remain the club’s base to be used by all other teams.
The increased exposure and continued success the club strives for though our programs means the club can engage with our community by providing greater brand exposure, activation and valuable sponsorship opportunities to corporateand community partners.
Malvern City FC is committed to providing value to sponsorship partners by:
• Leveraging across a highly diverse and engaged audience
• Increased brand awareness
• Exposure at games and through social networks
• Opportunities to engage directly with club’s community
The aim of our partnerships is to build on our success and provide opportunities for the club to grow long into the future
Key Stats
55 Teams
900 Players
5000+ Visitors to our grounds per season
Sponsorship Categories
Our proposed sponsorship strategy aims to maximise the benefits of this opportunity. We will devise a comprehensive plan that ensures your brand stands out, engages the audience effectively, and creates lasting impressions, ultimately leading to increased brand loyalty and customer acquisition.

We offer training and match day apparel branding packages for our apparel, providing Victoria-wide exposure for your brand. Our clubrooms and venues are constantly visited by our 900+ players and their families multiple times per week, as well as visiting/opposition teams and their supporters. Let Malvern City represent your brand!
In 2024, Apparel Partners will be able to choose between senior mens, juniors and women's programs
Support Malvern City with a Club Donation. Ideal for businesses with a modest budget, your tax-deductible contribution directly fuels club initiatives, events, and equipment purchases. It's a simple yet impactful way to back our club's mission and ensure we continue to thrive. Every donation, big or small, makes a difference and showcases your commitment to our football community. Join us in championing the beautiful game and making a lasting impact.
Perfect for businesses who are looking to support the club, but have a budget of under $2,000.
How We Can Help

Expand Brand Reach:
By partnering with the Malvern City, your brand gains access to a vast and passionate community of football enthusiasts. Our digital platforms, events, and matches offer a wide-reaching canvas for your brand's message. From local fans to statewide followers, aligning with us ensures your brand resonates far and wide.
Enhance Brand Credibility:
Association with a reputable and beloved club like the Malvern City elevates your brand's stature. Our legacy of excellence, community involvement, and commitment to the sport lends credibility to our partners. When you're with Malvern you're not just a sponsor but part of a respected football lineage.


Foster Customer Relationships:
Football is more than just a game; it's a shared passion that brings people together. By supporting Malvern, you position your brand at the heart of these shared experiences. Engage with our community at matches, events, and online platforms, fostering deeper connections and building lasting customer relationships. With us, you're not just reaching customers; you're connecting with fans
Sponsorship Packages
Apparel
Welcome to the Malvern City's apparel sponsorship options for 2024! As we gear up for another exciting year on the pitch, we invite you to be a part of our journey in a way that's tangible, visible, and resonates with every goal scored and every match won.
In 2024, we're streamlining our approach to apparel sponsorship. Instead of offering individual junior team apparel placements, we're providing an unparalleled opportunity for unity and brand consistency. When you sponsor our Senior Men and Women teams, your brand will not only shine at the senior level but will also be replicated across all our junior teams. This ensures that from our youngest budding stars to our seasoned senior players, the entire Malvern family will proudly wear your brand.
Join us in this unique opportunity to weave your brand into the very essence of our club, and let's champion the beautiful game together!
- 1 x Shirt Sponsor - Front of shirt
- Advertisement on Mens match day warm up top
- Weekly advertising placing on Senior Gameday posts
- Naming rights to end of season presentation
- Advertising through social media platforms including 3x dedicated posts
- Website advertising space
- Webpage link of our website
- Club room signage (Major Sponsor)
- Email to club members advertising the business
- 3 x Ground Signs
- Invitation To Sponsors Lunch
- Invitation To Presentation Night
- Invitation to Sponsors Networking Events
- 1 x Framed Top
Partner Investment
Senior Men: $15k + GST
Community: $20k + GST
NPL / Pre NPL: $12k + GST
Womens: 15k+ GST

- 1 x Shirt Sponsor - Back of Shirt
- Advertisement on match day warm up top
- Naming rights to end of season presentation
- Advertising through social media platforms including 2 x dedicated posts
- Website advertising space
- Webpage link of our website
- Club room signage (Medium Sponsor)
- Email to club members advertising the business
- 2 x Ground Signs
- Invitation to Sponsors Networking Events
- Invitation To Sponsors Lunch
- Invitation To Presentation Night
Partner Investment
Senior Men: Above Number: $10k + GST | Below Number: $8k + GST
Community: Above Number: $12k + GST | Below Number: $10k + GST
NPL / Pre NPL: Above Number: $8k + GST | Below Number: $6k + GST
Womens: Above Number: $10k + GST | Below Number: $8k + GST

- 1 x Shirt Sponsor - Either Sleeve
- Advertisement on match day warm up top
- Advertising through social media platforms including 1 x dedicated posts
- Website advertising space
- Webpage link of our website
- Club room signage (Minor Sponsor)
- Email to club members advertising the business
- 1 x Ground Sign
- Invitation to Sponsors Networking Events
- Invitation To Sponsors Lunch
- Invitation To Presentation Night
Partner Investment
Senior Men: $4k + GST (Either Sleeve)
Community: $5k + GST (Either Sleeve)
NPL / Pre NPL: $4k + GST (Either Sleeve)
Womens: $4k + GST (Either Sleeve)

- 1 x Shorts Sponsor - Either Back of Front
- Advertising through social media platforms including 1 x dedicated posts
- Website advertising space
- Webpage link of our website
- Club room signage (Minor Sponsor)
- Email to club membersadvertising the business
- 1 x Ground Sign
- Invitation to Sponsors Networking Events
- Invitation To Sponsors Lunch
- Invitation To Presentation Night
Partner Investment
Senior Men: $4k + GST (Front of Shorts), $3k + GST (Back of Shorts)
Community: $5k + GST (Front of Shorts), $4k + GST (Back of Shorts)
NPL / Pre NPL: $4k + GST (Front of Shorts), $3k + GST (Back of Shorts)
Womens: $4k + GST (Front of Shorts), $3k + GST (Back of Shorts)

Each apparel placement offers a unique opportunity to integrate your brand into the very fabric of Malvern City. Stand with us, on and off the pitch, and let Malvern wear your brand with pride.
Game Day Options
Showcase your brand on a senior match day in Kooyong
- Your brand will take centre stage with strategically placed signage throughout the stadium. Every sign will be a canvas for your message, ensuring that no fan can miss your presence.
Price: $1000 per sign, 2 signs for $1500

Are you ready to take your brand to the next level? Our Match Day Sponsorship offers an unbeatable opportunity to connect with your audience like never before. With a range of exciting perks, you'll leave a lasting impression on fans and clients alike.
Here's What's Included:
Coin Toss Honour: Step onto the hallowed turf and take centre stage as you perform the coin toss before the game. It's your moment to shine in the spotlight!
Digital Domination: Your brand will be front and center on our next game and game day graphics across social media. Reach thousands of engaged fans and leave a lasting digital footprint
Price: $500 per match (13 available)