DESIGNING A WORLD OF PLAY AND COMFORT

Lotus Lounge Chair Marketing Proposal

Reference no. OPD - 89.2024
Date of offer - 08.11.2024

BRIEF - Relaunching Food Evolution

Brand name: Lotus Lounge Chair
Platform type: Completely digital
Product category: Modern and multifunctional lounge furniture, including loungers and beanbags
Website platform: Wordpress platform with Woocommerce, provided and managed by the clients
Client goals: Establish a digital presence by launching a cohesive branding and digital marketing strategy to highlight Lotus Lounge Chair's unique designs and values, increase sales & other relevant KPIs
Campaign types: Comprehensive campaigns across all digital channels, focusing on storytelling, product features, and audience engagement.
Campaign budget: TBD
Campaign KPIs: TBD

Thank you for the opportunity.

At OnPoint Digital, we specialize in creating unforgettable experiences that connect your brand with your audience. For Lotus Lounge Chair, we aim to showcase your unique designs—where comfort meets style—through innovative marketing strategies that resonate and inspire. Our team of creative professionals, dreamers, and marketers brings global experience in crafting impactful campaigns, blending digital and traditional platforms for maximum reach.

Based on the information provided, we will develop a detailed workflow tailored to Lotus Lounge Chair’s goals, starting with comprehensive market research to understand the competitive landscape, target audience preferences, and emerging trends. This will shape a dynamic digital marketing strategy that includes website optimization, engaging content, and targeted campaigns across key platforms.

We’ll create buzz with visually compelling posts and strategic advertising. Content such as blogs, videos, and interactive posts will highlight the product's versatility and appeal, while Google campaigns targeting active consumers who are ready to buy.

Success will be measured using KPIs, including social media engagement, website traffic, and sales figures. With careful allocation of resources and performance monitoring, we will ensure an impactful global launch for Lotus Lounge Chair. Let’s redefine modern comfort and style together, one lounge chair at a time.

Head of Digital

Our marketing promise.

Our Process

What to expect working with us

Our process is designed to gather and analyze all the essential information needed to craft a successful marketing strategy for Lotus Lounge Chair. We begin by diving deep into your brand, market dynamics, and target audience preferences. This detailed analysis informs the materials, campaigns, and content needed to execute a cohesive and impactful strategy.

Every project is treated as unique, balancing a broad strategic vision with attention to detail. This personalized approach ensures that every action aligns with Lotus Lounge Chair's mission to inspire creativity, play, and comfort. Our adaptive strategies allow us to refine and optimize results throughout the campaign, ensuring success at every stage.

1. Kick-Off Meeting - 1 day

In the kick-off workshop, we’ll introduce the project teams, set clear goals, define deliverables, and outline assumptions to establish KPIs. We’ll map out the workflow for building brand awareness and positioning Lotus Lounge Chair as a leader in modern, multifunctional furniture through social media, PR content, and storytelling.

2. Research, Analysis & Setup - 1 week

We’ll begin with key questions: What are Lotus Lounge Chair’s core objectives? Who is the target audience? What are the brand’s unique strengths and barriers? By conducting competitive analysis and defining success factors, we’ll create a Gantt chart for project milestones. A collaborative workspace (e.g., Google Drive, Trello) will enhance teamwork and productivity.

3. Planning - 2-4 days

Using the creative brief, we’ll develop a detailed plan for content creation, platform management, and scheduling. With our extensive experience, we’ll streamline the process to ensure efficient execution of all activities.

4. Implementation - 2-6 weeks

Website Optimization: Focus on a mobile-first design to ensure a seamless digital experience.
Marketing Strategy: Build a robust approach, defining KPIs and creating an engagement funnel to drive awareness and conversions.
Branding: Develop a cohesive brand identity through visual storytelling, voice, and value propositions that highlight Lotus Lounge Chair’s playful yet functional designs.
Social Media Campaigns: Utilize digital platforms like Facebook, Instagram, and LinkedIn to target and retarget potential customers.
Google Campaigns - Implement targeted Google campaigns, including Search, Display, and Shopping Ads, to reach potential customers and retarget those who have shown interest in the brand. Utilize data-driven insights to maximize performance and ensure effective budget allocation.

5. Control & Revisions - ongoing

We’ll monitor performance, present regular updates, and optimize campaigns based on KPIs. Continuous adjustments will maximize ROI and ensure alignment with strategic goals, keeping Lotus Lounge Chair’s marketing dynamic and impactful.

“OnPoint Digital takes our creative vision and makes it a reality. Easy to work with, great care of details and on point every time.”

- Marko Horvat, CEO of HONDA MACEDONIA

Some clients that trust us

PORTOFOLIO

Selected from various campaigns just for Lotus Lounge Chair

JUGOEXPORT STIL in Macedonia

For over six years, our collaboration with Jugoexport Stil, Macedonia's largest and most prestigious furniture retailer, has exemplified the power of our strategic digital marketing. Managing their social media platforms, Google Ads, YouTube campaigns, and overall digital presence, we have consistently delivered impactful results. With over 100,000 followers, Jugoexport Stil is a household name, and our tailored campaigns have played a pivotal role in maintaining their market dominance.

Our social media efforts focus on engaging storytelling, product highlights, and community engagement, while leveraging advanced Google Ads strategies, including SEM and GDN campaigns, to capture and retain customer attention. On YouTube, our targeted campaigns have showcased Jugoexport Stil's premium offerings, driving traffic and conversions.

By combining creativity with data-driven tactics, we’ve strengthened Jugoexport Stil’s connection with its audience, ensured consistent growth, and upheld its reputation as the leading name in Macedonia's furniture industry.

HYUNDAI - Complete digital marketing

Responsible for the complete digital marketing of Hyundai in North Macedonia and the successful launch in the Kosovo region. Included all digital media, website development and event management.

The Hyundai Macedonia fan page is consistently the leader in the automotive industry on Facebook and Instagram in Macedonia on a weekly basis. The fan page is in the first place in Macedonia among automotive brands according to the number of fans (100,000+ on social networks) and the level of interaction.

In addition, the fan page in certain periods is also in the first place with activity compared to all Hyundai fan pages in Europe, and less often in the first place at the world level. Attached are weekly activity statistics (last column) compared to other Hyundai fan sites, as well as sample social media content.

LEDIKOM - Leader in North Macedonia

Ledikom Mobile Store is a leader in Macedonia on social networks, with over 280,000 fans on Facebook and over 125,000 followers on Instagram. The more important aspect than the number of fans is the level of interaction (number of likes, comments and shares) on a weekly basis, which is shown in the figure below.

From this aspect, Ledikom Mobile Store is indisputable in Macedonia, often achieving a higher level of interaction (last column) than all top 10 competitors together. Attached are statistics for the level of interaction (marked in the last column).

Ledikom's marketing strategy also includes strong influencer collaborations, with videos gaining over 50,000 views, as shown below.

TUDORS IN BOSNIA & HERZEGOVINA, CROATIA AND NORTH MACEDONIA

We're proud in our successful partnership with Tudors, a prominent name in men's fashion. Having spearheaded their digital and sales marketing campaigns in North Macedonia, Croatia, and Bosnia, our strategies have consistently delivered results.

Leveraging powerful tools like Facebook Ads, with an emphasis on CTAs, conversion ads, and catalogue promotions, we've unlocked new audience engagement levels. Additionally, our prowess in Google marketing, both through Search Engine Marketing (SEM) and the Google Display Network (GDN), has further solidified Tudors' dominant position in these markets.

With our comprehensive approach, we've carved out a niche for Tudors, setting a gold standard in the fashion industry's digital landscape.

Project specifications

Description	Item	Quantity	Price
Social Media Marketing Strategy for Lotus Lounge Chair Create and Manage Social Media Profiles We will establish and optimize social media profiles for Lotus Lounge Chair across key platforms, including Facebook, Instagram, TikTok, and Pinterest. These profiles will showcase the brand’s unique blend of comfort and style, serving as primary channels for engaging with dreamers, adventurers, and families worldwide. Develop Creatives Our team will produce up to 4 original creative pieces weekly, each adapted into multiple formats (posts, stories, and reels) to suit various platforms. The creatives will highlight Lotus Lounge Chair's versatile designs, vibrant colors, and functionality, ensuring alignment with the brand's playful yet sophisticated identity. Develop Social Media Campaigns We will design targeted campaigns to increase reach and impressions, focusing on building brand awareness globally. Campaigns will feature eye-catching visuals, interactive content, and messaging that emphasizes the creativity and flexibility of Lotus Lounge products. Implement Advanced STP Strategies Through advanced Segmentation, Targeting, and Positioning (STP) strategies, we will focus on precise customer acquisition. By identifying audience segments such as young professionals, families, and design enthusiasts, we’ll create tailored content to resonate with their preferences and behaviors. Manage Campaigns Daily Daily management of campaigns will ensure optimal performance, including real-time engagement with followers, adjustments to improve reach, and regular monitoring of analytics to keep content fresh and relevant. Provide Report Dashboard Bi-monthly updates will be provided through a comprehensive report dashboard, detailing performance metrics such as reach, engagement, impressions, and conversions. These insights will guide data-driven decisions for future campaigns. By implementing this tailored social media marketing strategy, we aim to establish Lotus Lounge Chair as a leader in stylish, multifunctional furniture, building strong brand recognition and a highly engaged global audience.
SEM Campaigns for Lotus Lounge Chair Keyword Analysis We will conduct a detailed keyword analysis using historical search volume and trend projections. This dual approach ensures we identify established and emerging keywords relevant to Lotus Lounge Chair, focusing on terms associated with modern furniture, comfort, and design. Defining Target Keywords for Campaigns Based on the analysis, we will develop a strategic list of keywords tailored to Lotus Lounge Chair. These keywords will maximize search engine visibility and drive high-quality traffic to the website. Creation of Static and Dynamic Creatives Our team will create both static and dynamic creatives for SEM campaigns, designed to showcase the versatility and functionality of Lotus Lounge Chair products. Each creative will be visually appealing and consistent with the brand's messaging. Optimizing Campaigns According to a Defined Sales Funnel SEM campaigns will be optimized according to a defined sales funnel, tailoring ad content and targeting to guide potential customers from awareness to conversion, ensuring a seamless user journey. Defining KPIs and Monthly Performance Reports We will define KPIs such as impressions, click-through rates, conversions, and return on investment. Monthly reports will provide insights into campaign performance, highlighting successes and areas for improvement. Creation of the Report Dashboard A customized dashboard will provide a clear, real-time overview of campaign performance, allowing easy tracking of progress and informed decision-making.
GDN Campaigns for Lotus Lounge Chair Selection of Appropriate Channels and Platforms for Promotion We will analyze and select the most relevant channels within the Google Display Network (GDN) to promote Lotus Lounge Chair. This involves identifying platforms that align with the interests and behaviors of your target audience, ensuring maximum engagement and visibility. Creation of Static Banners for Website Promotion Our team will design up to 4 high-quality static banners per month, tailored to reflect Lotus Lounge Chair's branding. These banners will highlight product features and drive traffic to the website. Creation of Animated HTML5 and AMPHTML5 Banners We will create up to 2 animated HTML5 and AMPHTML5 banners per month in collaboration with professional designers. These dynamic visuals will showcase the unique designs of Lotus Lounge Chair products, optimized for both desktop and mobile platforms. Creation of Dynamic Banners in Responsive Format Unlimited dynamic banners will be developed in responsive formats, ensuring seamless display across all devices. These banners will adapt to audience preferences, maximizing relevance and impact. Defining KPIs and Monthly Performance Reports Key Performance Indicators (KPIs) such as impressions, clicks, and conversions will be tracked. Monthly reports will provide insights into campaign performance, highlighting successes and areas for optimization. Creation of the Report Dashboard A customized reporting dashboard will be developed, offering real-time insights into campaign metrics. This tool will facilitate easy tracking and informed decision-making. By implementing these GDN strategies, we aim to enhance Lotus Lounge Chair’s digital reach, attract targeted traffic, and drive meaningful engagement across the Google Display Network.
GDN Campaigns for Food Evolution Selection of Appropriate Channels and Platforms for Promotion We will analyze and select the most relevant channels within the Google Display Network (GDN) to promote Lotus Lounge Chair. This involves identifying platforms that align with the interests and behaviors of your target audience, ensuring maximum engagement and visibility. Creation of Static Banners for Website Promotion Our team will design up to 4 high-quality static banners per month, tailored to reflect Lotus Lounge Chair's branding. These banners will highlight product features and drive traffic to the website. Creation of Animated HTML5 and AMPHTML5 Banners We will create up to 2 animated HTML5 and AMPHTML5 banners per month in collaboration with professional designers. These dynamic visuals will showcase the unique designs of Lotus Lounge Chair products, optimized for both desktop and mobile platforms. Creation of Dynamic Banners in Responsive Format Unlimited dynamic banners will be developed in responsive formats, ensuring seamless display across all devices. These banners will adapt to audience preferences, maximizing relevance and impact. Defining KPIs and Monthly Performance Reports Key Performance Indicators (KPIs) such as impressions, clicks, and conversions will be tracked. Monthly reports will provide insights into campaign performance, highlighting successes and areas for optimization. Creation of the Report Dashboard A customized reporting dashboard will be developed, offering real-time insights into campaign metrics. This tool will facilitate easy tracking and informed decision-making. By implementing these GDN strategies, we aim to enhance Lotus Lounge Chair’s digital reach, attract targeted traffic, and drive meaningful engagement across the Google Display Network.
Professional Photography (once per month) What’s Included: Professional photography team and equipment. Styled photo shoots in locations that reflect the brand’s vision (modern interiors, outdoor spaces, or family settings). Digitally processed images optimized for digital use, including social media, website, and promotional campaigns.
TOTAL COST PER MONTH	400,00 €	1Month	400,00 € / month
Optional services
YouTube Marketing Strategy for Lotus Lounge Chair Creation of Advertising Strategies for YouTube Ads We will develop a comprehensive advertising strategy tailored for YouTube, including in-stream ads and unskippable ads up to 6 seconds. These ads will emphasize Lotus Lounge Chair’s unique design, comfort, and versatility, maximizing reach and engagement with the target audience. Advanced Ad Campaigns Our advanced ad campaigns will showcase Lotus Lounge Chair’s offerings before and during YouTube videos across multiple devices—TVs, mobile, and desktops. This multi-platform approach ensures your ads reach users wherever they consume content, boosting engagement and conversion rates. Work with Existing Brand Videos We will repurpose and optimize your existing brand videos to create impactful YouTube ads. By enhancing and tailoring this content, we can effectively convey Lotus Lounge Chair’s brand message and visual appeal. Creation of Short 2D Animations To complement existing video assets, we will produce up to 2 short 2D animations per month, each up to 6 seconds. These animations will focus on attention-grabbing visuals, showcasing product features in a creative and engaging way. By implementing this YouTube marketing strategy, we will ensure Lotus Lounge Chair’s ads capture attention, drive brand awareness, and resonate with your audience, creating meaningful engagement and expanding your market presence.	150,00 €	1Month	112,50 € / month 150,00 € 25% Off

Total Recurring

280,00 € / month

Total Due Today0,00 €

Ready to get started?

Thank you.

Hope to hear from you soon.