| POWER UP YOUR BRAND |

Unlock the creativity of your team and learn how to build, activate and manage the full potential value of your brand.

By Stephen Moore + Paul Doherty

Location - Central London | Date - 30th May 2025

This half day workshop is brought to you by Stephen Moore and Paul Doherty - Co-founders at CO—5.

This workshop is aimed at business leaders who want to do more with their brand. It will help build an understanding of what a brand really is, how it works and the significance of it if you and your team give it the energy it requires. The workshop will demonstrate the power of branding, the possible return on investment over time, and how that can lead to attractive multiples when it comes to valuing your organisation in the future.

Stephen Moore - The Presenter

Previously Deputy Director of the Invest NI Design Directorate, an Associate Lecturer in Design at Ulster University, Honorary Secretary of the Bureau of European Design Agencies (BEDA), and twice Chair of the Institute of Designers in Ireland Design Awards, Stephen is a true expert and champion of brand and design strategy.

Holding a First Class BA (Hons) in Design and a PGCE in Design Education, Stephen started his career as an Industrial Product Designer with the Design Factor working with clients such as Andor Technology, Glen Electric, Denman Brushes and Rockwell Switching.

More recently Stephen has worked with Microsoft, Kerry Group, Stena, Norwegian Airlines and Historic Royal Palaces, and has also worked with tech companies such as Cardano & Bittrex.

If you are a participant of the Scale X Accelerator programme you will have seen Stephen present several times and his short talks into the world of creativity, brand, design and storytelling always leaves a lasting impression with participants.

So much so, that due to regular requests for more information and time to discuss the topics further, we’ve decided to offer a half day workshop, which will allow our participants the time to go deeper and focus on how Creativity, and Brand specifically, can better realise their business ambitions.

Paul Doherty - The Host

In his mid 20's, Paul was recognised as Invest NI’s Young Regional Entrepreneur of the Year, marking the start of a dynamic, diverse and colourful career.

After completing his honours degree in Architectural Technology, he founded his first company at the age of 25, igniting a 20-year journey of exciting ventures spanning the Creative, Blockchain & Property sectors, some of which are still thriving today.

Throughout his career, he’s had the privilege of working with brands like eBay, Guinness, Randox, Redrow, Berkeley Homes, and Seagate.

He is a member of the Scale X Alumni Network having just completed Simple Scaling's Scale X Accelerator Programme, and is currently studying a Mini MBA in Artificial Intelligence, attempting to understand and define how the irreplaceable humanness of creativity will inevitably evolve alongside the rapid growth of machine learning and AI.

Paul's expertise is in 3D Visualisation athough these days he is the Group Managing Director of U—3D and CO—5, steering both companies toward new horizons of growth and innovation, as he builds out their shared vision of a global creative ecosystem.

This is a five step half day workshop where we will explore the following.

1. Why and how creativity works and what matters to business.

A deeper dive into you, your attitudes and understanding of creativity
Why it’s a human super power for all
How do the best harness creativity in business
The do’s and don’ts of integrating creative thinking into company culture
Q & A

2. Demystifying Brand and understanding the process.

What it is and isn’t
What makes a Brand
Brand Strategy & Psychology
Aligning the Brand thinking inside to out
Q & A

3. Assessing your Brand Health and building your Brand Value.

Industry standards for measuring Brand Equity
Conducting a 360 Health check
Evaluating, building and making ready your intangible brand assets
Brand Strategy through Mergers & Acquisitions
Q & A

4. Finding your ‘thing' and telling the world through creative craft, language & design.

The importance of authenticity and staying in lane
Getting to the core Brand foundations and how to articulate it with clarity
Crafting a compelling Brand Story that works internationally
Benchmarking quality and appropriateness of design in your sector
Q & A

5. Identifying, creating and caring for your Brand assets.

Auditing your Brand Touch Points
Defining your Brand Architecture
Agreeing on your Brand Positioning, Strategy & Tone of Voice
Investing in ‘living' Brand Spirit & Brand Guideline Toolkits
Q & A

We'll finish with lunch at 2pm

We'll continue brand discussions over lunch at a nearby restaurant - this is optional for those that have time.

Workshop Cost - Complimentary

(Invite Only - Free Event)

This is a Brand "Catalyst" Workshop

This is an exclusive session for ambitious businesses ready to elevate their brand.

We’re hosting a series of unique workshop experiences around the U.K, U.S. & Ireland led by one of the best in the business — a brand strategist with deep industry insight, serious credentials, and a track record of helping companies not only differentiate, but also connect with their audience in a truly athentic way.

This is your chance to tap into expert thinking and uncover practical ways to shape a brand that connects, converts, and endures.

But this isn’t just a sit-back-and-listen kind of event. Yes, our expert speaker will be doing most of the talking, but we’re also creating space for shared experiences, open questions, and peer insight. It’s that mix of expert input and collective curiosity that makes this workshop something special.

And yes — it’s completely free to attend, but spaces are limited, and registering your interest doesn’t guarantee a place.

We’ll be curating the guest list carefully to ensure the room is full of the right energy — businesses who are eager to grow, willing to think differently, and ready to have a real conversations about brand and creativity, and what it can do.

What You Can Expect :

80% speaker-led: deep insights, proven frameworks, and fresh perspectives
20% interactive: questions, reflections, activities and idea-sharing from fellow participants
Practical tools to rethink and recharge your brand strategy
A chance to connect with like-minded leaders in an open, creative space

Who This Is For :

We’re inviting business owners, founders, marketing leaders, directors and C-Suite executives who:

Are actively building and growing a brand
Want to understand how brand can unlock growth, connection, and provide clarity to customers and employees
Appreciate expert guidance but also enjoy bouncing ideas around
Are leading businesses with an existing or growing marketing function
Are based in the U.K, U.S or Ireland
Have significant revenues

What Locations :

London
Birmingham
Belfast
Chicago
Virtual

We prefer in-person attendance for better interactivty and participation, but if this is not possible you and your team can attend virtually.

A Note on Registration:
This is a free event, but not an open one. We’ll be reviewing all submissions and selecting attendees based on relevance, sector, company size, and stage of brand and marketing maturity.

WORKSHOP DATE & SCHEDULE

FRIDAY 30th MAY 2025 - CENTRAL LONDON

08.45 - Coffee & Croissants

09.00 - Why and how creativity works and what matters to business

10.00 - Demystifying Brand and understanding the process

11.00 - Assessing your Brand Health and building your Brand Value

12.00 - Finding your ‘thing' and telling the world through creative craft, language & design