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Over the last decade, Helix's digital marketing has been vital in creating its brand presence and high viewership numbers. With traditional channels such as Helix News, Sports, and Cooking dominating their respective fields concerning market share and social media metrics.
However, despite the strength of the Helix brand, Helix's new channel Helix Gaming has failed to tap into the same social media success of its sister channels.
We need to create a strategic vision that will facilitate growth for the Helix's social media profiles. From an analysis of the current social media offerings, we will discover which types of content on which platforms will best resonate with Helix's core demographic in promoting social media engagement.
Popular influencers in this group
The 3 above are key influencers in the millenial gamer demographic. All 3 use the 3 main social media platforms (Facebook, Twitter and Instagram) as a way to promote their own videos and content.
To engage and partner with these influencers could help Helix Gaming improve their social media.
Recommended social media strategy
Facebook is seen by this demographic as a place to stay in touch and share information with their friends and broader groups.
While important for critical information, many in this segment view Facebook as a place run by marketers and nobody in this segment is looking to Facebook for specific gaming content at any major scale.
Instead of retweeting simply from Helix shows, the Twitter account should be used to retweet news and information from known influencers and breaking news from the industry. The aim for Twitter is to create a news hub for its users, so that users will come to Helix Gaming's Twitter as the first place to find the news.
Instagram will provide this demographic with an up-close look into the world of Helix Gaming. Types of content could be behind-the-scenes photos of the filming of a new show, guests who come into the studio — anything to provide value.
Sample content calendar
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ACME Marketing Inc. was established in 2005 and has spent the past decade providing marketing research services to some of the world's largest organisations. We are a team of highly experienced marketers and researchers and love helping and seeing our clients succeed.
A few years back, Aqua, Inc. had a problem with falling revenues and suspected that its marketing strategies in the rapidly evolving market for e-books were outdated. In the hope of reformulating those strategies, Acqua approached us.
We conducted an in-depth, online survey of Aqua's target market. Based on the conclusions of our research, Aqua saw an extraordinary 310% increase in revenue within just 3 months.
We're a team of 8 based in Sydney, Australia. We love marketing and love to see our clients succeed. The team is led by:
CEO @ ACME Marketing, Inc.
Daelon, our CEO, will be leading the team. He's a designer, software engineer and marketer. He's been a speaker at global conferences on SEO, and last year was #1 Fictional Person in the Forbes Top 100 Fictional Examples.
COO @ ACME Marketing, Inc.
Our COO, Marcelle McTanTan, will be marshalling the team to deliver the project on time and on budget. He is a former Googler, an expert rock climber, NSW Air Guitar champion and voted #1 Most Likely to Grow An Excellent Moustache by Harvard Business Review.