How to use: Establish a prospect’s current situation by gathering information. Paint a picture of their current state by outlining facts you've discussed using the SPIN selling methodology steps.
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​Fact #1

Fact #2

Fact #3

How to use: Establish what problems the prospect is currently facing and highlight them below. This is where you can establish urgency for solving the prospects problems by highlighting the implications of what happens if they do nothing.
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​Problem #1

Problem #2

Problem #3

How to use: In the need-payoff step of SPIN selling, it's crucial to highlight the benefits of solving the problem NOW. Here you can guide the buyer one step further down the conversion funnel.
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​ROI & benefits:

Benefit #1
​Benefit #2
​Benefit #3

How to use: To further strengthen your proposal to the prospect, you can use relevant customer proof points of how you've driven this benefit in the past.
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​Proof point #1

Proof point #2

Proof point #3