Accepted and locked

CONNECTING TALENT WITH OPPORTUNITY THROUGH INNOVATIVE MARKETING

Jobs.com.mk Proposal

Reference no. 0PD - 05.2025
Date of offer - 13.11.2025

BRIEF - Digital marketing services

Service Types: B2C and B2B focus, offering job listings, employer branding, and recruitment services. Jobs.com.mk connects job seekers with employers across Macedonia, serving as a trusted platform for career development and talent acquisition.
Platform Type: All digital platforms, including social media, Google Ads, and the website.
Service Category: Recruitment services, job search facilitation, and employer branding.
Website Platform: Custom-developed website with a Content Management System (CMS) for job postings and user management.

Client Goals:

Increase brand visibility and engagement among job seekers and employers.
Attract more job postings and applications through social media, paid ads, and SEO/SEM strategies.
Drive website traffic and encourage user registrations.

Campaign Types:
Multi-channel campaigns, focusing on social media, paid ads (Google Ads and social media ads), SEO optimization, and SEM campaigns to increase visibility and conversions.

Campaign Budget: €150 allocated for paid ads in the first month, with potential adjustments based on performance.

Campaign KPIs:

Website traffic growth and increased job postings.
Social media engagement metrics (likes, shares, comments).
Conversion rates for job applications and employer sign-ups.
ROI from paid ad campaigns.

Thank you for the opportunity.

At OnPoint Digital, we specialize in creating impactful strategies that bring Jobs.com.mk’s vision to life. By showcasing your platform as the go-to solution for job seekers and employers in North Macedonia, we ensure your message connects with audiences looking for meaningful opportunities. Our team of creative strategists, digital marketers, and SEO/SEM experts is dedicated to elevating your platform’s visibility and engagement.

With extensive experience running multi-channel campaigns, we have the tools and insights to deliver comprehensive marketing solutions, from social media management to targeted ad campaigns and SEO optimization. Our approach begins with understanding the competitive landscape and audience preferences, shaping a strategy that ensures Jobs.com.mk stands out as a trusted and effective job portal.

Success will be measured through key performance indicators (KPIs), including increased website traffic, job postings, social media engagement, and ad campaign ROI. At OnPoint Digital, we are committed to driving growth for Jobs.com.mk, helping bridge the gap between employers and job seekers. Together, let’s connect talent with opportunity and shape the future of recruitment in North Macedonia.

Dr. Martin Kiselicki | Head of Digital

Our marketing promise.

Key Benefits for Jobs.mcom.mk

Up to 40% Increase in Job Applications in 2 months*

A comprehensive digital marketing strategy can significantly enhance your platform’s visibility among job seekers, resulting in up to 40% more applications submitted per job posting. By optimizing Jobs.com.mk’s online presence, we’ll attract a larger pool of qualified candidates and improve user engagement.

80% Higher Engagement from Employers and Job Seekers*

Leveraging targeted content marketing and social media strategies can boost trust and engagement levels by up to 80%. By sharing industry insights, job market trends, and success stories, we’ll position Jobs.com.mk as the preferred platform for recruitment and career growth in North Macedonia.

25% More Job Listings in the First Month*

Through strategic paid advertising and search engine optimization, we aim to generate a 20-25% increase in job listings on the platform. This will help Jobs.com.mk establish itself as the leading job portal by connecting more employers with quality candidates.

*based on industry standards

Our Process

What to expect working with us

Our process is designed to gather and analyze all the essential information needed to craft a successful marketing strategy for Jobs.com.mk. We begin by diving deep into your platform’s brand identity, market dynamics, and the needs of your target audiences, including job seekers and employers. This comprehensive analysis allows us to identify key opportunities and define the materials, activities, and data sources necessary to execute an impactful campaign.

Each project is treated as unique, blending a broad strategic vision with meticulous attention to detail. This personalized approach ensures that every element aligns with Jobs.com.mk’s objectives—whether it’s driving job listings, attracting quality candidates, or increasing user engagement. Our adaptive strategies allow us to refine and optimize campaigns at every stage, ensuring maximum impact and measurable results.

1. Kick-Off Meeting - 1 day

The kick-off workshop will introduce the project teams, define goals and deliverables, and outline assumptions to establish KPIs. We’ll map out the workflow to build brand awareness and position Jobs.com.mk as the leading job portal in North Macedonia, focusing on social media, SEO, SEM, and targeted campaigns.

2. Research, Analysis & Setup - 1 week

We’ll start by asking key questions: What are Jobs.com.mk’s primary objectives? Who is the target audience (job seekers or employers)? What are the platform’s unique strengths and potential challenges? Through competitive analysis and audience research, we will identify success factors and establish key metrics for tracking progress. This phase will result in a structured Gantt chart for milestones and the creation of a collaborative workspace (Google Drive, Trello) to streamline project management.

3. Planning - 2-4 days

Using the insights from the research phase, we will create a strategic plan for content creation, ad management, and SEO/SEM activities. This plan will map out timelines, required assets, and platform-specific activities. Drawing on our expertise, we’ll ensure a smooth and efficient execution process.

4. Implementation - 2-6 weeks

Website Optimization: Review and optimize the platform for better user experience, focusing on search functionality and mobile responsiveness.
Marketing Strategy: Develop a comprehensive strategy with defined KPIs to drive job listings and candidate applications.
Social Media Campaigns: Launch targeted social media campaigns on Facebook, Instagram, and LinkedIn to engage both employers and job seekers.
Paid Ads (SEM): Run Google Ads and retargeting campaigns to attract users actively searching for jobs or recruitment solutions.
SEO: Optimize the website with high-ranking keywords, meta descriptions, and backlink strategies to improve organic traffic.

5. Control & Revisions - ongoing

We’ll continuously monitor performance metrics, provide regular updates, and optimize campaigns to ensure alignment with KPIs. Adjustments will be made to maximize ROI and adapt to evolving goals, ensuring Jobs.com.mk maintains a dynamic and impactful digital presence.

“IPMO Digital takes our creative vision and makes it a reality. Easy to work with, great care of details and on point every time.”

- Marko Horvat, CEO of HYUNDAI-AT

Some of our clients

Project specifications

Description	Item	Quantity	Price
Marketing services INCLUDES	300,00 €	1Unit	300,00 € / month
Develop Strategic 6-Month, Tactical 3-Month, & Operational 1-Month Marketing Strategies 6-Month Strategy: Define long-term objectives centered on brand awareness, audience engagement, and increased job listings. Set KPIs such as website traffic growth, user registrations, job applications, and engagement rates across social media platforms. 3-Month Strategy: Launch targeted campaigns to boost visibility and attract both job seekers and employers. Focus on driving traffic to the platform through Google Ads, social media campaigns, and SEO optimization. Develop a content calendar to include job market trends, tips for job seekers, and employer success stories. 1-Month Strategy: Implement weekly content themes on Instagram, Facebook, and LinkedIn to drive engagement. Launch paid ad campaigns with Google Ads and social media ads, emphasizing immediate job openings and recruitment success stories. Monitor analytics closely for real-time adjustments. Develop Channels for Promotion B2C Channels: Focus on Facebook and Instagram to attract job seekers with engaging visuals, testimonials, and job-related tips. Utilize interactive content like Q&A sessions and polls to maintain high engagement. B2B Channels: Use LinkedIn to target employers and HR professionals. Create thought leadership content that highlights the benefits of using Jobs.com.mk for recruitment, including case studies and testimonials. PR and Industry Content: Publish articles, blogs, and press releases to position Jobs.com.mk as the leading job portal in North Macedonia. Collaborate with industry-related publications to amplify reach and credibility. Develop Media Plan Target Audience Identification: Segment audiences into job seekers and employers, tailoring campaigns to their specific needs and behaviors. Content Creation: Develop content such as job search tips, industry updates, infographics, and video tutorials to attract and engage users. Media Buying: Allocate the €150 ad budget strategically across Google Ads and social media platforms, prioritizing campaigns that drive immediate traffic and conversions. Performance Monitoring and Optimization: Track KPIs such as clicks, conversions, and engagement. Refine strategies using insights from Google Analytics and social media metrics to maximize ROI and platform growth.
Social media management Social Media Content for Jobs.com.mk Crafted specifically for Jobs.com.mk, this package is designed to establish a strong and consistent online presence through tailored social media content and engagement strategies. Our goal is to elevate the platform’s digital footprint, connecting job seekers and employers while positioning Jobs.com.mk as the leading job portal in North Macedonia. What’s Included: Strategic Content Planning At the start of each month, we’ll conduct a strategy session to align on content themes, messaging, and objectives. Our team will develop content that resonates with job seekers and employers while supporting Jobs.com.mk’s broader marketing goals. Focus areas will include job opportunities, recruitment tips, and platform updates. We’ll identify key topics for each week’s content, such as featured job postings, success stories, career advice, and industry trends relevant to North Macedonia’s job market. Social Media Content Development Content Packages: Up to 2 content packages per week, leveraging a variety of formats to maximize engagement: Social Media Posts: Customized for platforms such as Facebook, Instagram, and LinkedIn to engage job seekers and employers. Highlight Posts: Spotlighting premium job listings, company profiles, or recruitment success stories to attract attention. Engagement Content: Interactive Q&A sessions, polls, and infographics offering job search tips and recruitment insights to foster engagement. Content Scheduling and Optimization Our team will manage the scheduling of all posts, ensuring optimal timing to maximize visibility and engagement. Continuous monitoring will be conducted to track the performance of each post, with real-time adjustments to improve reach and interaction. Monthly Content Performance Review At the end of each month, you will receive a detailed performance report outlining key metrics, including engagement rates, audience growth, impressions, and conversions. Insights from this data will guide ongoing improvements to the strategy, ensuring consistent growth in Jobs.com.mk’s digital presence.
SEO Activities SEO Performance Metrics Establish key performance indicators (KPIs) such as organic traffic growth, keyword rankings, click-through rates, and job application conversions to measure the success of SEO efforts. Technical SEO Audit Conduct a comprehensive audit of Jobs.com.mk’s website to analyze critical technical elements, including site speed, mobile responsiveness, security, and crawlability. Identify and resolve issues that may affect search engine rankings or user experience. On-Page Optimization Optimize key on-page elements, such as titles, meta descriptions, headers, and images, to align with relevant keywords and SEO best practices. This will enhance visibility in search engine results, driving more traffic to job postings and employer pages. Content Strategy and Optimization Develop a content strategy tailored to address user search intent for both job seekers and employers. This includes creating fresh blog posts, optimizing existing content, and integrating target keywords to improve relevance and authority. Topics may include job market trends, career advice, and recruitment tips. Local SEO and Google My Business Optimization Optimize Jobs.com.mk’s Google My Business profile for increased visibility in local search results. Ensure accurate business information, professional images, and proactive management of reviews to strengthen credibility and attract more local users. Benefits of SEO for Jobs.com.mk By implementing these SEO activities, Jobs.com.mk will gain improved visibility, increased website traffic, and better user engagement, ultimately connecting more job seekers and employers and driving conversions on the platform.
SEM Campaigns Keyword Analysis and Selection We will conduct in-depth keyword research using historical search volume and trend projections to identify high-potential keywords. This process includes analyzing competitor keywords and uncovering opportunities to target relevant search terms, such as "job openings in North Macedonia," "recruitment services," and "career opportunities." Target Keyword Strategy Based on the analysis, we will develop a strategic list of target keywords tailored to Jobs.com.mk’s objectives. These keywords will ensure alignment with the search intent of job seekers and employers, driving qualified traffic to the website. Creative Development for Campaigns Our team will create compelling static and dynamic ad creatives, designed to showcase the platform’s key features, such as easy job application processes, premium listings, and employer services. These ads will align with Google’s best practices for maximum engagement and click-through rates. Campaign Optimization and Sales Funnel Alignment We will continuously optimize SEM campaigns using performance data, ensuring alignment with the defined sales funnel. Ad content and targeting strategies will guide users from awareness to conversion, encouraging both job seekers to register and employers to post job listings. Performance Monitoring and KPIs Key Performance Indicators (KPIs), such as impressions, click-through rates, conversions, and cost-per-click, will be tracked. Monthly performance reports will provide detailed insights into campaign effectiveness, highlighting successes and areas for improvement. Custom Report Dashboard We will create a personalized reporting dashboard, offering a real-time overview of campaign performance metrics. This tool will allow Jobs.com.mk to monitor progress and make informed decisions based on accurate, up-to-date data.

Total Recurring

225,00 € / month

Total Due Today Excluding Tax0,00 €

Total Due Today0,00 €

Ready to get started?

Accepted by

Katerina Madjovska

1/13/2025

Thank you.

Hope to hear from you soon.