ACME Design, Inc.
Graphic Design Proposal
Asterix Pens has been a beloved designer of premium pens in Australia for over 4 decades. For each pen it manufactures, Asterix strives for uniqueness and robustness so users can feel special while knowing that their pen will work in any situation. This approach for Asterix has made them the market leader for designer pens in Australia and in the world.
2 years ago Asterix launched a new range of pens called the Obelix to target their growing audience of wealthy young tech entrepreneurs. Despite the successful launch and positive reviews of the product. Sales have declined rapidly after their launch.
Market research conducted by Asterix highlighted that users who bought the Obelix pens loved the quality and features of the pen. However, those who didn't cited that the Obelix pens lacked the 'cool' factor. With the release of the 2nd line of the Obelix pens, Asterix realises that new design work will be needed for the rebranding of the Obelix range.
Goals & Objectives
1. Create designs that resonate with wealthy young tech entrepreneurs.
The designs created should all the suit the new product and and to be able to create the intended brand image that resonates with our audience. Yet it must still maintain the traditional image of elegance, class and exclusivity that is traditionally associated with Asterix Pens. The designs should be usable on all aspects of the Obelix Pen's from the product itself to all the advertising and marketing materials that will be created for the second release.
2. Establish a cohesive design that promotes website conversion.
Research from Asterix shows that this audience buy's their pens from the Asterix's eCommerce site. Currently the product page for the Obelix range is the same as Asterix pens. To go with the second release Asterix intends for their website to gear towards this audience. However there is a concern that gearing towards the Obelix range might disrupt their online sales for their other products. So a design solution would be needed to address this issue.
To meet the goals outlined by by Asterix Pens, our recommendations for the designs are:
1. A new logo for Obelix pens.
We aim to design a new logo for Obelix pens that is attractive to the target audience while maintaining the premium brand image of Asterix pens. Maintaining the already established brand colour's of Asterix to embrace its established brand associations, the logo will utilise best design practices to create an elegant symbol of minimalism and innovation. Values that are shared with the design of popular tech companies such as Apple, Google and Uber that the target audience will surely love.
2. A product page for Obelix pens.
As with the logo, it is important that the website also highlights the best features of the product. However, to avoid any risk of disrupting sale, we recommend designing a unique product page that is custom designed in line with the same design practices adopted for the new logo. This page can be easily accessed from the menu and features a beautifully designed splash page that will be rotated out on the carousel of the front page.
3. A custom made landing page.
Finally, a custom online landing page will be made for the Obelix range. The landing page will share the same design as the product page. This will be done to lead this tech savvy audience who will search for the Obelix range straight to the product. Hopefully, this will further lessen any disruption to the main Asterix site.
Development Process & Timeline
At ACME Design, we believe that good design combines our creative strength with the strategy and in-depth knowledge of our clients. All our projects go through our 4-step process that provides the design solution to your project.
If you have any queries about this quote, please feel free to reach out any time :)
Terms & Conditions
Terms & Conditions
This product is meant for educational purposes only. Any resemblance to real persons, living or dead is purely coincidental. Void where prohibited. Some assembly required. List each check separately by bank number. Batteries not included.
Contents may settle during shipment. Use only as directed. No other warranty expressed or implied. Do not use while operating a motor vehicle or heavy equipment. Postage will be paid by addressee. Subject to CARB approval.
This is not an offer to sell securities. Apply only to affected area. May be too intense for some viewers. Do not stamp. Not rated by the Motion Picture Association of America. Call for nutritional information. Use other side for additional listings.
Printed on recycled paper. For recreational use only. Do not disturb. All models over 18 years of age. Prize not redeemable for cash value. If condition persists, consult your physician. No user-serviceable parts inside. Freshest if eaten before date on carton.
To be used as a supplementary restraint system only. Always fasten your safety belt. Subject to change without notice. Times approximate. Simulated picture. Do not staple or paper clip. Price slightly higher east of Alaska. No postage necessary if mailed in the United States.
Do not X-ray. Breaking seal constitutes acceptance of agreement. For off-road use only. As seen on TV. One size fits all. Many suitcases look alike. Contains a substantial amount of non-tobacco ingredients. Colors may, in time, fade.
We have sent the forms which seem right for you. Magnetic media, non-returnable if seal is broken. Formatted to fit your screen. Slippery when wet. For office use only. Not affiliated with the American Red Cross. Drop in any mailbox. Edited for television.
Keep cool, process promptly. Post office will not deliver without postage. List was current at time of printing. Return to sender, no forwarding order on file, unable to forward. Prolong exposure to vapors has caused cancer in laboratory animals.
Not responsible for direct, indirect, incidental or consequential damages resulting from any defect, error or failure to perform. Keep away from children. At participating locations only. Not the Beatles. Penalty for private use. See label for sequence.
Substantial penalty for early withdrawal. Do not write below this line. Falling rock. Lost ticket pays maximum rate. Phenylketonurics: contains phenylalnine. Your canceled check is your receipt. Add toner. Place stamp here.
Use only as directed; intentional misuse by deliberately concentrating and inhaling contents can be harmful or fatal. Avoid contact with skin. Road construction ahead. Open other end. Dealer participation may affect final price.
May not be present in all tap water. Sanitized for your protection. Be sure each item is properly endorsed. Sign here without admitting guilt. Slightly higher west of the Mississippi. Park at your own risk. Employees and their families and friends are not eligible. Beware of dog.
Contestants have been briefed on some questions before the show. Limited time offer, call now to ensure prompt delivery. You must be present to win. No passes accepted for this engagement. No purchase necessary. Processed at location stamped in code at top of carton.
Shading within a garment may occur. Keep away from fire or flames. See Uniform Code of Military Justice. Replace with same type. Approved for veterans. Booths for two or more. Indicates a low-fat item. Check here if tax deductible. Some equipment shown is optional.
Price does not include taxes. No Canadian coins. Tax, tag, and title not included in advertised price. Not recommended for children. Prerecorded for this time zone. Reproduction by mechanical or electronic means, including photocopying, is strictly prohibited.
No solicitors. No alcohol, dogs or horses. No anchovies unless otherwise specified. Avoid spraying into eyes. An 18% gratuity will be added for parties of 8 or more. Do not write under this line.
ACME Design Inc.
ACME Design, Inc.
was established in 2005 and has spent the past decade providing design research services to some of the world's largest organisations. We are a team of highly experienced designers and love helping and seeing our clients succeed.
A few years back, Aqua, Inc. had a problem with falling revenues and suspected that its design strategies in the rapidly evolving market for e-books were outdated. In the hope of reformulating those strategies, Acqua approached us.
We conducted an in-depth, online survey of Aqua's target market. Based on the conclusions of our research, Aqua saw an extraordinary 310% increase in revenue within just 3 months.
We're a team of 8 based in Sydney, Australia. We love marketing and love to see our clients succeed. The team is led by:
CEO @ ACME Marketing, Inc.
Daelon, our CEO, will be leading the team. He's a designer, software engineer and marketer. He's been a speaker at global conferences on SEO, and last year was #1 Fictional Person in the Forbes Top 100 Fictional Examples.
COO @ ACME Marketing, Inc.
Our COO, Marcelle McTanTan, will be marshalling the team to deliver the project on time and on budget. He is a former Googler, an expert rock climber, NSW Air Guitar champion and voted #1 Most Likely to Grow An Excellent Moustache by Harvard Business Review.