Summer Social Proposal
Media + Marketing
Dear Diana, Jomar & team,
It has been excellent to get to know you and the Zambreti brand over the past few weeks. Thank you for taking the time to meet with us and allow us to get a deeper understanding with you, your company and your long term vision.
We're excited to share our proposal for your summer marketing campaign.
Zambreti's mission is to bring delicious and healthy Mexican food to the world, while giving back to the communities that inspire your food.
Zambreti has made significant investments in new stores in coastal areas over the past year. Zambreti has an incredibly strong social media presence, which is something that you want to enhance and grow.
Summer is the most important time of the year both for new customers discovering Zambreti, as well as total sales volume.
Summer of Zambreti
We believe that great campaigns are driven by simple promises that align with the core of what the brand stands for. Zambreti stands for fantastic food & giving back.
The launch of the summer burrito bowl in combination with the gift of high quality, designer beach bags to all who spend above $45 in store (or as a surprise bonus to those who have earned a loyalty meal).
Not only will these sustainably produced bags, designed by Leonardo Qwiller, look fantastic, they will also last for many years and thousands of summer adventures.
The Zambreti beach bag be the bag of the summer, with their iconic look driving a social media campaign about all of the adventures your customers take them on.
Plus - for every beach bag given out over summer, Zambreti will give a book bag to a student in need.
Discovery & Strategy
This process is already largely underway thanks to the excellent sessions we had with you at your offices over the past few weeks. There is still more discovery work to be done here by our team so that every aspect of this campaign is executed perfect, but we feel that the strategy part here is gloriously clear & simple.
For this campaign we will be tweaking elements of the (already strong) Zambreti brand to match the summer theme and the physical nature of the canvas beach bags.
Development & Design
Designing the bags - this will include multiple rounds of prototyping and adjusting the details with the manufacturer.
Preparing the launch of the summer burrito bowl - with work focused on the messaging, designing the surrounding material (online ads, offline ads, in-store collateral), and taking the main photograph the bowl.
Designing the in store experience for the summer beach bag promotion. Design & build the new micro-sites for the various stages of the campaign.
Execution matters - so this is where we will be spending most of our effort and energy on this campaign.
The Zambreti team will be handling the launch event, but we will be happy to offer advice as needed.
Social Media & Production
There will be a number of phases for this promotion, that will each cycle in and out during the course of summer. This is a provisional plan at this stage as we build out the collateral. The specifics are subject to change based off the feedback we get over the early parts of the campaign.
Strategy & Planning
Design & Development
Launch & Social
"In just one campaign, Abacus almost doubled our following"
FOUNDER & CEO of SWISH
Dixie, our founder, will be leading the team. She's a designer, brand strategist and marketer. She's been a speaker at global conferences on Brand Strategy, and last year was #1 Fictional Person in the Forbes Top 100 Fictional Examples.
Leonardo is our lead social media producer and will be in charge of everything social for this campaign.
Dom is one of our incredibly talented designers. She will be your main point of contact for everything design.
(PS: We could create something similar for the launch of the Zambreti Summer Campaign)
Initial Bag Concept
TERMS AND CONDITIONS
TERMS AND CONDITIONS
This product is meant for educational purposes only. Any resemblance to real persons, living or dead is purely coincidental. Void where prohibited. Some assembly required. List each check separately by bank number. Batteries not included.
Contents may settle during shipment. Use only as directed. No other warranty expressed or implied. Do not use while operating a motor vehicle or heavy equipment. Postage will be paid by addressee. Subject to CARB approval.
This is not an offer to sell securities. Apply only to affected area. May be too intense for some viewers. Do not stamp. Not rated by the Motion Picture Association of America. Call for nutritional information. Use other side for additional listings.
Printed on recycled paper. For recreational use only. Do not disturb. All models over 18 years of age. Prize not redeemable for cash value. If condition persists, consult your physician. No user-serviceable parts inside. Freshest if eaten before date on carton.
To be used as a supplementary restraint system only. Always fasten your safety belt. Subject to change without notice. Times approximate. Simulated picture. Do not staple or paper clip. Price slightly higher east of Alaska. No postage necessary if mailed in the United States.
Do not X-ray. Breaking seal constitutes acceptance of agreement. For off-road use only. As seen on TV. One size fits all. Many suitcases look alike. Contains a substantial amount of non-tobacco ingredients. Colors may, in time, fade.
We have sent the forms which seem right for you. Magnetic media, non-returnable if seal is broken. Formatted to fit your screen. Slippery when wet. For office use only. Not affiliated with the American Red Cross. Drop in any mailbox. Edited for television.
Keep cool, process promptly. Post office will not deliver without postage. List was current at time of printing. Return to sender, no forwarding order on file, unable to forward. Prolong exposure to vapors has caused cancer in laboratory animals.
Not responsible for direct, indirect, incidental or consequential damages resulting from any defect, error or failure to perform. Keep away from children. At participating locations only. Not the Beatles. Penalty for private use. See label for sequence.
Substantial penalty for early withdrawal. Do not write below this line. Falling rock. Lost ticket pays maximum rate. Phenylketonurics: contains phenylalnine. Your canceled check is your receipt. Add toner. Place stamp here.
Use only as directed; intentional misuse by deliberately concentrating and inhaling contents can be harmful or fatal. Avoid contact with skin. Road construction ahead. Open other end. Dealer participation may affect final price.
May not be present in all tap water. Sanitized for your protection. Be sure each item is properly endorsed. Sign here without admitting guilt. Slightly higher west of the Mississippi. Park at your own risk. Employees and their families and friends are not eligible. Beware of dog.
Contestants have been briefed on some questions before the show. Limited time offer, call now to ensure prompt delivery. You must be present to win. No passes accepted for this engagement. No purchase necessary. Processed at location stamped in code at top of carton. Shading within a garment may occur. Keep away from fire or flames. See Uniform Code of Military Justice. Replace with same type. Approved for veterans. Booths for two or more. Indicates a low-fat item. Check here if tax deductible. Some equipment shown is optional.
Price does not include taxes. No Canadian coins. Tax, tag, and title not included in advertised price. Not recommended for children. Prerecorded for this time zone. Reproduction by mechanical or electronic means, including photocopying, is strictly prohibited.
No solicitors. No alcohol, dogs or horses. No anchovies unless otherwise specified. Avoid spraying into eyes. An 18% gratuity will be added for parties of 8 or more. Do not write under this line.