Summer Social Proposal
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Media + Marketing
Proposal
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Dear Diana, Jomar & team,
It has been excellent to get to know you and the Zambreti brand over the past few weeks. Thank you for taking the time to meet with us and allow us to get a deeper understanding with you, your company and your long term vision.
We're excited to share our proposal for your summer marketing campaign.
Zambreti Today
Zambreti's mission is to bring delicious and healthy Mexican food to the world, while giving back to the communities that inspire your food.
Zambreti has made significant investments in new stores in coastal areas over the past year. Zambreti has an incredibly strong social media presence, which is something that you want to enhance and grow.
Summer is the most important time of the year both for new customers discovering Zambreti, as well as total sales volume.
Summer of Zambreti
Zambreti Bags
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We believe that great campaigns are driven by simple promises that align with the core of what the brand stands for. Zambreti stands for fantastic food & giving back.
The launch of the summer burrito bowl in combination with the gift of high quality, designer beach bags to all who spend above $45 in store (or as a surprise bonus to those who have earned a loyalty meal).
Not only will these sustainably produced bags, designed by Leonardo Qwiller, look fantastic, they will also last for many years and thousands of summer adventures.
The Zambreti beach bag be the bag of the summer, with their iconic look driving a social media campaign about all of the adventures your customers take them on.
Plus - for every beach bag given out over summer, Zambreti will give a book bag to a student in need.
Project Scope
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Discovery & Strategy
This process is already largely underway thanks to the excellent sessions we had with you at your offices over the past few weeks. There is still more discovery work to be done here by our team so that every aspect of this campaign is executed perfect, but we feel that the strategy part here is gloriously clear & simple.
Branding
For this campaign we will be tweaking elements of the (already strong) Zambreti brand to match the summer theme and the physical nature of the canvas beach bags.
Development & Design
Designing the bags - this will include multiple rounds of prototyping and adjusting the details with the manufacturer.
Preparing the launch of the summer burrito bowl - with work focused on the messaging, designing the surrounding material (online ads, offline ads, in-store collateral), and taking the main photograph the bowl.
Designing the in store experience for the summer beach bag promotion. Design & build the new micro-sites for the various stages of the campaign.
Execution matters - so this is where we will be spending most of our effort and energy on this campaign.
Launch
The Zambreti team will be handling the launch event, but we will be happy to offer advice as needed.
Social Media & Production
There will be a number of phases for this promotion, that will each cycle in and out during the course of summer. This is a provisional plan at this stage as we build out the collateral. The specifics are subject to change based off the feedback we get over the early parts of the campaign.
Our Process
PHASE ONE
Strategy & Planning
2 Weeks
PHASE TWO
Design & Development
8 Weeks
PHASE ONE
Launch & Social
14 Weeks
Project Investment
Discovery & Strategy
Description | Item | Quantity | Price |
|---|---|---|---|
Discovery session for the broader Abacus team | $1,000.00 | 1Unit | $1,000.00 |
Modification to Strategy outlined | $500.00 | 1Unit | $500.00 |
Branding
Description | Item | Quantity | Price |
|---|---|---|---|
Brand Adjustment work | $100.00 | 25Hour | $2,500.00 |
Design & Development
Description | Item | Quantity | Price |
|---|---|---|---|
Design Micro-Sites | $1,100.00 | 6Unit | $6,600.00 |
Beach Bag Design fee | $4,000.00 | 1Unit | $4,000.00 |
Design In Store | $0.00 | 1Unit | $0.00 |
Social Media Campaign
Description | Item | Quantity | Price |
|---|---|---|---|
Bags & Hashtags | $2,500.00 | 1Unit | $2,500.00 |
Food (handled by the current team) | $0.00 | 1Unit | $0.00 |
The glory of Summer - special focus on Mexican beaches & beaches near Zambreti stores | $1,000.00 | 1Unit | $1,000.00 |
Adventures | $3,000.00 | 1Unit | $3,000.00 |
Giving Back | $5,000.00 | 1Unit | $5,000.00 |
Promotional Material
Description | Item | Quantity | Price |
|---|---|---|---|
Beach Bags (per 1000) | $4,800.00 | 10 | $48,000.00 |
Book Bags (per 1000) | $1,700.00 | 10 | $17,000.00 |
In-Store Promotional Material (Provisional Price) | $250.00 | 45Unit | $11,250.00 |
"In just one campaign, Abacus almost doubled our following"
Jessica Marsh
FOUNDER & CEO of SWISH
Team
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Dixie Baskind
Dixie, our founder, will be leading the team. She's a designer, brand strategist and marketer. She's been a speaker at global conferences on Brand Strategy, and last year was #1 Fictional Person in the Forbes Top 100 Fictional Examples.
Leonardo Qwiller
Leonardo is our lead social media producer and will be in charge of everything social for this campaign.
Dominique Sebastian
Dom is one of our incredibly talented designers. She will be your main point of contact for everything design.
Zambreti Video
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(PS: We could create something similar for the launch of the Zambreti Summer Campaign)
Initial Concept
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