The Kickoff workshop is used to introduce the project teams, the organizations, the project goals, deliverables, timeline, and set of assumptions as the basis for developing KPIs for IT Market. Based on the provided information, we will structure the workflow for production of the IT Market 2.0.
We first start by asking questions. Lots of them. What do you want to achieve with IT Market? Who will be the main target audience? What elements should be included? What are some no-go items? Which are the relevant KPIs? … etc. The idea is to gather as much information as possible to structure the team to continue working on IT Market.
In this stage, we identify risks and issues and confirm the assumptions. We identify success factors (the few things that greatly increase the chances of success and the success criteria [how you measure success]). These are used as input to create a Gantt chart with specific milestones for project success. We create a project environment either in Dropbox, Teams, or another shared platform, where all artifacts are stored to increase the teams’ effectiveness. This ensures a common and consistent way of working and provides the basis for a fast start for new assignments.
We take our creative brief and create a logistical game plan to implement it. We map out the necessary assets, access to platforms, put down a schedule, and get moving. Since we already have implemented similar e-commerce dropshipping models, things should move smoothly in this area.
The focus should be in 5 different areas:
- Platform improvements - User profile analysis on the existing IT Market platform, update product catalogue, implement and verify advanced analytics, UX/UI improvements based on analysis
- Process improvements - Define the current plan & workflow for growth of IT market, perform a SWOT analysis and develop a SWOT matrix.
- Marketing strategy - Target audience, KPIs, competitive advantages, go to market strategy...we can go all day here. What is most important is to define and develop a digital sales funnel.
- Branding - We need to stand out among the competition, and there is only one chance for a first impression. As an intermediary, IT market has to offer value through the unique branding that we will define together.
- Campaigns - No channel is safe. As Macedonia is a small market, we will determine the most appropriate channels for ads based on the defined budget. Based on the sales funnel, we will develop strategies for reach and retargeting, utilizing Facebooks Power Tools, as well as Google's GDN/SEM campaigns to check each of our objectives.
We present our work and carry out revisions to scale. We continue with ad campaigns which satisfy our ROAs and cut the slack.
