Hedges Direct: Scaling Growth on Magento with Mollie
Replatforming, optimising, and transforming payments for one of the UK’s leading online plant retailers.
Overview
Hedges Direct is one of the UK’s leading online hedge and plant retailers. With thousands of SKUs and a highly seasonal sales cycle, they needed a high-performing e-commerce platform that could flex with demand and deliver a smooth customer experience.
ITQ Commerce partnered with Hedges Direct in a two-phase engagement:
- Phase 1: A full replatform from SellerDeck to Magento, combined with a complete UX/UI redesign.
- Phase 2: Ongoing optimisation, performance tuning, and conversion uplift through continuous strategy and support.
Most recently, in collaboration with Mollie, we led a comprehensive checkout and payments optimisation project. Together, we created a seamless and flexible payment experience that directly contributed to higher conversion rates and improved customer satisfaction.
Challenges
Before ITQ Commerce stepped in, Hedges Direct faced several hurdles:
- An outdated SellerDeck platform that restricted growth and stability.
- A complex product catalogue with thousands of SKUs, requiring smooth navigation and filtering.
- Seasonal sales peaks that demanded both high-performance infrastructure and a streamlined checkout process.
- Limited payment flexibility, making it harder to convert customers at the crucial last step of the journey.
Mollie Payments & Checkout Optimisation
- Integrated Mollie as the dedicated payment partner.
- Streamlined the checkout process to reduce friction and improve conversion rates.
- Enabled Wallet payments (Mini basket as well) for quicker checkout and alternative payment methods for UK customers
- Leveraged Mollie’s reporting tools to support data-driven decisions.
- Future enhancements to the checkout, including embedded 3DS.
- GooglePay as a direct integration on the checkout coming soon.
- Future integration of Clearpay and Amazon Pay through Mollie.
Results & Outcomes
Hedges Direct has seen measurable and sustained growth since partnering with ITQ Commerce and implementing Mollie as their dedicated payment provider.
The streamlined checkout experience, including reduced steps to payment, improved trust signals, support for wallet payments, and faster processing, has directly contributed to stronger conversion performance.
Year-on-Year Performance Improvements
The uplift in conversions aligns directly with the implementation of Mollie’s optimised checkout flows and payment options, translating increased buyer confidence into higher completed orders and an upswing in revenue during both peak and off-peak trading periods.
Hedges Direct now benefits from:
- A high-performing Magento store built to handle seasonal spikes in demand.
- A continually optimised checkout and payment experience that reduces friction and encourages repeat purchases.
- Data-driven insights through Mollie reporting to support ongoing CRO and UX improvements.
The result is not only a smoother customer journey, but a clear commercial return driven by smarter checkout design and payment flexibility.
Partner Ecosystem: Mollie
For Hedges Direct, a great Magento build needed an equally strong payment solution. That’s where Mollie came in.
By introducing Mollie’s payments infrastructure, Hedges Direct unlocked:
- Higher checkout conversions through frictionless flows.
- Flexibility with multi-currency and alternative payment methods.
- Resilience during seasonal peaks thanks to Mollie’s speed and security.
Grace Radley, UK Partner Manager at Mollie, sums it up:
“ITQ are an absolute pleasure to partner with - proactive, hands-on, and dedicated to delivering excellence. They bring true attention to detail and always put client needs first, all while being a genuinely friendly and responsive team to work with.”
This partnership illustrates the strength of ITQ Commerce’s ecosystem approach: pairing the right technology with the right partners to create sustainable growth for our clients.
Future Outlook
Hedges Direct is now on our Magento Growth & Optimisation package, ensuring their platform doesn’t just stay live but keeps evolving. Looking ahead, we’re focused on:
- Continuous strategic optimisation backed by monthly reviews.
- Rolling out Mollie’s latest payment innovations to further reduce friction.
- Testing and implementing new UX features that match evolving buyer behaviours.
- A long-term roadmap designed to maximise ROI from Magento.
Together, ITQ Commerce and Mollie are ensuring Hedges Direct is positioned not only for stability, but for sustained growth in a competitive, seasonal market.
Any Questions?
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