Our Goals

1. Save time

Support every student, no matter what state - without creating content from scratch and managing manual follow-up's.

2. Increase reach and impact

Instead of one-way, passive communication, voters complete interactive steps proven to increase turnout - like making a personalized voting plan.

3. Activate your communities

Reach voters where they already spend their time, through the channels they already care about.

4. Make it fun and social

Break through the noise and attention fatigue to engage voters with teams, leaderboards and prizes.

Our Approach

The status quo for voter engagement is focused on telling you that voting is important and reminding you to do it.

But this messaging doesn't resonate with many potential voters. And just telling people to vote doesn't help them overcome the behavioral breakdowns - or "microbarriers" that can get in the way of casting a ballot.

Research shows that 50% of registered voters drop off from registration to turnout due to reasons like missed deadlines, busy schedules, lack of information, confusion and procrastination.

In short, being human.

Motivote takes a unique behavioral-based approach to voter engagement: Using the same research-proven "nudges" that help us work out and save money, Motivote helps people overcome breakdowns in the voting process.

Motivote digitizes these strategies so it's easy to implement at scale and measure engagement over time.

Digital Platform

Motivote is a web-based, mobile friendly app - branded for you.

You can use it on your phone or desktop, without having to download anything from the app store.

You are the trusted messenger, so the platform is branded for your organization - your logo, accent colors, content and more. This creates a centralized home for your efforts and helps break through the noise.

What's Different

There's no shortage of resources covering voting rules. But they're often dense, overwhelming, and contain too much detail — especially for digital natives who are used to bite-sized content and intuitive interfaces.

Motivote synthesizes complex information into simple steps. Voters see the right info at the right time, in a sequence that makes sense. On top, we layer gamification, rewards and other engagement hooks.

How It Works

"Teams" make it easy to organize your programming and market Motivote to your community.

"Nested" teams reflect your campus communities and enable friendly competitions across groups.

Ahead of elections, each voter gets a personalized action roadmap with bite-sized steps and reminders.

Start by entering your address so we can find your next election (or notify you when one is coming up.)

Each user gets a personalized progress tracker with all the steps you need to get ready to vote.

Action steps break down each step of the process so it's easy to understand and complete.

We help you make a concrete, visual voting plan for where, when and what to bring.

Voting in-person

Voting by mail

Email and SMS reminders keep deadlines top-of-mind and increase plan follow-through.

Voters can easily share "I Voted" selfies to celebrate casting their ballot and track team progress.

Users can exchange points they earn for real-life rewards in the Prize Store.

Get a birds-eye-view of engagement across communities and over time so you can talk about impact and make data-driven decisions.

Plus, add your own Custom Actions for year-round engagement and civic literacy.

In addition to election-related actions, gamify other tasks like events, surveys and civic learning.

Working Together

Consider us an extension of your voter engagement team.

We pair our digital platform with planning, strategy and ongoing support to ensure you are set up for success. Your package includes unlimited check-in's with our team.

We get you up and running fast: Kick off with a Welcome Call for planning and dashboard setup, then get your platform in 1-2 days.

Impact

Motivote effectively engages lower-propensity voters and users who complete a personalized voting plan are more likely to vote.

According to an analysis of the national voter file, two-thirds of Motivote users are middle or low propensity voters (with a propensity score below 70) - meaning they are unlikely to vote in non-presidential elections and benefit most from encouragement and plan-making tools.

In the 2022 Midterms, post-election analysis found that Motivote users who completed a voting plan and received a personalized reminder the day before were statistically more likely to vote, compared to a control group.