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BUILDING CASE
​STUDIES WITH
​QWILR


Case Studies are basically stories.


​You’re sharing the tale of how one of your customers had a need, and your product or service met it. (And, how everyone lived happily ever after!)


Qwilr is fantastic for case studies because it’s so visual.

In this guide, we’ll explore how to tell a great customer story with Qwilr.
​

If this is your first Qwilr Page, we also have:

Step 1: What visuals can you gather from your client?

Typically, you’ll get your client’s permission to discuss them in a case study.

Since you’re telling their story, see if they’ll also give you permission to use some of their visuals:

  • Photos of the office or team
  • Photos of how they worked with you
  • Videos you or they have created
  • Whitepapers, blog posts, or articles about your work together
  • Their logo
  • Link to their website

Armed with all this material, you’re ready to start thinking about how to organize your Qwilr Page.

Step 2: What’s the structure of a case study?

A case study follows a standard format, usually including these sections:


​You can add more sections to help tell your story, but keep in mind that a case study should also be concise and easy to digest. That’s where Qwilr’s layout tools really help.

Step 3: Coming up with a layout

You can make the layout of your case study as simple or fancy as you like.

You know your audience best. Some readers will prefer a very simple, text-only presentation. For others, you might want to create something much more visual.

Here are just a few possibilities:


...And don’t forget, you can enbance your storytelling by adding videos, embedding content from other websites, or embedding PDFs, spreadsheets, or slideshows.
​

(In fact, once you have a case study built, you can always clone it and make dressed-up and dressed-down versions to communicate with different kinds of audiences.)



See a sample case study we built in Qwilr


Here are some extras we added to our sample case study:

  • A navigation menu, to help viewers move between concepts
    ​
  • Blockquotes to highlight customer testimonials
    ​
  • Animated section titles for extra sparkle
    ​
  • An ROI calculator to demonstrate the money the client saved


Step 4: Do you need a call to action?

At the end of your case study, you might want to add a way for your readers to reach out to you and continue the conversation.

Here's a great way to do that:


Add a clickable button to your page, and link it to your site. Qwilr has a widget that does this.

Here's a sample button that we set up to email our Support team. Try it!



Hopefully you’re ready to dive into your first case study now.

Questions?

Feel free to email us at help@qwilr.com, or click the
​? Help button in Qwilr.