Case Studies are basically stories.

You’re sharing the tale of how one of your customers had a need, and your product or service met it. (And, how everyone lived happily ever after!)

Qwilr is fantastic for case studies because it’s so visual.

In this guide, we’ll explore how to tell a great customer story with Qwilr.

If this is your first Qwilr Page, we also have:

  • Getting Started Guide
  • Guide to Designing Qwilr Pages
  • Step 1: What visuals can you gather from your client?

    Typically, you’ll get your client’s permission to discuss them in a case study.

    Since you’re telling their story, see if they’ll also give you permission to use some of their visuals:

  • Photos of the office or team
  • Photos of how they worked with you
  • Videos you or they have created
  • Whitepapers, blog posts, or articles about your work together
  • Their logo
  • Link to their website
  • Armed with all this material, you’re ready to start thinking about how to organize your Qwilr Page.

    Step 2: What’s the structure of a case study?

    A case study follows a standard format, usually including these sections:


    Some background on your client and their company. Where are they located, who do they serve, what do they offer?

    The Challenge

    Explain the problem they needed to solve before you started working with them. What impact did this problem have on the business? 

    The Solution

    Describe how you helped solve your client’s problem. What products, services, and innovations did you provide? What went into implementation?

    The Result

    It’s good to be very concrete here. Exactly how much did sales increase, for example, or lost business decrease? How long did those results take?

    You can add more sections to help tell your story, but keep in mind that a case study should also be concise and easy to digest. That’s where Qwilr’s layout tools really help.

    Step 3: Coming up with a layout

    You can make the layout of your case study as simple or fancy as you like. You know your audience best. 

    Here are just a few possibilities:

    ...And don’t forget, you can also add videos, embed content from other websites, and embed PDFs, spreadsheets, or slideshows.

    (In fact, once you have a case study built, you can always clone it and make dressed-up and dressed-down versions to communicate with different kinds of audiences.)

    See a sample case study we built in Qwilr

    Here are some extras we added to our sample case study:

  • A navigation menu, to help viewers move between concepts
  • Blockquotes to highlight customer testimonials
  • Animated section titles for extra sparkle
  • Step 4: Do you need a call to action?

    At the end of your case study, you might want to add a way for your readers to reach out to you and continue the conversation.

    Here's a great way to do that:

  • 1.Use an image editor (like Google Draw) to build a simple "Contact Us" button.
  • 2.Upload that button as an image in your page.
  • 3.Link the button to your website's contact form, or make it an email link that starts an email to your team.
  • Want to see this in action?

    Hopefully you’re ready to dive into your first case study now.


    Feel free to email us at, or click the
    ? Help button in Qwilr.