Authenticity At Scale
Breaking down social content captures.
What We Bring To Every Shoot
Whether it's virtual, on-site, or enhanced, there are a few key elements at the core of every content capture.
• Purposeful plan - To make the most of the content, we review the client's goals and craft an actionable plan to capture moments and messages that drive tangible results. Unlike a commercial photo/video shoot, we intend to distribute these images on social platforms which are optimized exclusively for that purpose.
• Shot list/inspiration - The Chatterkick crew prepares a shot "wish list" for every content capture. This list and inspiration source helps to guide the shoot and capture social-specific content on the fly.
• Dedicated Chatterkick team member: - This team member is essentially the director of the shoot. They're always looking for opportunities to capture authentic moments while keeping an eye on the clock to ensure we're making the most of the scheduled time.
• Communication and coordination - We work closely with our clients to find the best time to capture what they need while being the least disruptive to their business.
• Creative support - If needed, we tap in additional support from our phenomenal partners in the Creative Network.
The Options
Content Capture Variations
Virtual or in-person. Great for businesses with a higher need for service buying or dispersed teams. May be included in the standard monthly management agreement.
On-Site Content Captures Typically Include:
• Up to 1/2 day (4 hours - travel/lodging not included)
• B-roll footage and photos
• Quick video clips
• Photos and videos captured on mobile devices or professional photo/video equipment
Virtual Typically include:
• Virtual interview footage (great for podcasts, Zoom interviews, etc)
• Virtual content captures provide direct access to industry experts
• Perfect for niche or complex industry models (Example: an interview with the CEO, leadership, sales, or customers)
When you need a bit more time to tell the story, enhancing our standard content capture is the way to go.
• Up to 1/2 day (4 hours - travel/lodging not included)
• Option for additional shoot or edit time - available in 1/2 day increments
• On-site interview set-up
• Up to 2 interview locations (within the same site)
• Professional light and sound equipment
• Deliverables include fully edited interview(s) (under 2 minutes) with b-roll and music
Premier content captures are a perfect way to create a pillar piece of content that showcases a specific service, product, or environment.
• Up to 1/2 day (4 hours - travel/lodging not included)
• Option for additional shoot or edit time (available in 1/2 day increments)
• Multiple b-roll and interview locations
• Creative concept development
• Scriptwriting (if needed)
• Storyboard
• Deliverables include up to a 3 minute fully edited video
The Examples
Standard Content Capture Examples
Social-specific, authentic photos, captured in the moment, without the use of external lights or set up.
Virtual Content Capture Example
Perfect for podcasts, sales/leadership team interviews, or dispersed teams.
Enhanced Content Capture Examples
Engaging interview-style video with b-roll incorporated.
Premier Content Capture Example
Multiple locations, high concept, high energy, high production value.
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Call, chat, text, email, or visit us, we love meeting new friends!
Molly Kuehl, Senior Growth Strategist