Chatterkick’s Strategy Drives 50% Revenue Growth and 30% Lower CPC for a Professional Services Firm

About Lumia

Since 2012, Lumia Coaching, an ICF-accredited institute, has been recognized by the Inc. 5000 as a fast-growing trailblazer in life coach certification. Their unique blend of academic, evidence-based training is delivered by a diverse faculty from over 25 disciplines.

Offering tailored courses, Essentials, Signature, and Expedited, Lumia caters to all coaching aspirations. With additional resources like mentorship programs and a coaching library, Lumia stands as the gold standard for those seeking a robust foundation in life coaching.

The Challenge

Lumia struggled with limited conversions and desired better transparency in ad performance metrics. They aimed to deeply resonate with their audience through compelling creatives and sought an external partnership to collaboratively enhance their advertising strategy, ensuring their brand's distinct presence and connection.

"Gosh, your team is truly a picture perfect fit for Lumia, and I'm so grateful I get to work with Austin & Kristy. Y'all are really a stellar organization."

Mel T., Marketing Manager, Lumia

The Solution

Increase Conversions: Chatterkick aimed to first amplify the volume of leads. The plan was to dissect the current strategy and amplify it, eventually working towards reducing the cost per lead.
Enhance Transparency: Chatterkick proposed direct access to Lumia's ad account through a partnership connection. They committed to monthly reviews, recommendations, and performance checks, with an in-depth analysis every quarter.
Content Relevance and Performance: Leveraging the top-performing content, Chatterkick would evolve and test new trending creative elements. This ensures that Lumia's ads are continually refreshed and in tune with what resonates with their audience.
Collaborative Brand Strategy: The collaboration between Lumia and Chatterkick would be marked by setting clear goals and KPIs in line with Lumia's business objectives. This involves bringing innovative ideas to the table regularly.

The Results

Clickthrough rate 208% above industry average

1.47% CTR compared to the industry average of 0.47%

26% Conversion Rate

Compared to the industry average of 11.73%

50% Increase in Tracked Revenue

Compared to the previous year's Q2 results

30% Reduction in Cost Per Click

Since the start of the campaign

54% Increase in Site Conversions

This growth was seen across the funnel, with opt-ins at the top shooting up by 80%, and booked calls, representing the mid-to-low funnel, rising by 35%

In a challenging market, the synergy between Lumia and Chatterkick highlighted the power of strategic collaboration, insightful analysis, and audience-centric content. Together, they filled the funnel effectively and ensured that the business impact was tangible and significant.

Discover how other companies succeed with Chatterkick

We've worked with some of the world's most loved eCommerce and lifestyle brands. Find out what they're doing to drive success by getting in touch.

Call, chat, text, email, or visit us, we love meeting new friends!

Molly Kuehl, Social Media Insights Strategist

[email protected] | (712) 274-3786 | chatterkick.com