How Credibility Became Klinger Companies' Competitive Edge

"They deliver on time and within budget and communicate well with us."

Adam Leyba, President, Klinger Constructors.

"Olivia handles our communications very well and ensures that all our feedback is incorporated into everything we do."

Ron Rens, President, Gleeson Constructors & Engineers

The Challenge

Klinger Companies came to Chatterkick after a missed opportunity. One of their child companies lost a major bid. During the RFP process, the selection committee turned to social media to assess each company’s experience and expertise.

What committe found when researching the Klinger's child company was underwhelming.

The company’s digital presence didn’t reflect its scale or capabilities. Social platforms were either inactive or generic, offering no compelling proof of performance.

Klinger needed more than a refresh. They needed to realign their entire digital ecosystem with the reputation they had spent decades building offline.

About Klinger Companies

Klinger Companies is a parent organization that oversees several independent construction brands across the U.S., including Gleeson, W.A. Klinger, Younglove Construction, and Klinger Constructors. Each business has its own specialty and regional presence, but all share a legacy of hands-on, high-caliber work, and now, a unified digital identity that reflects it.

The Solution

Strategic Proof

Chatterkick led a full-scale digital transformation, redesigning websites and revamping social content across all four child brands. Each site retained its individual tone and audience while tying back to a consistent brand story.

Visual storytelling (like time-lapse videos and PDF case studies) was paired with persona-driven messaging to connect with decision-makers.

The goal was to turn social channels from checkboxes into credibility engines. Every asset was built to show, not just tell, why Klinger builds trust before they ever break ground.