How Essential Feeds Turned a Website Redesign Into a Sales Powerhouse

"I'm sooo excited for this launch. We're getting so close to finishing it! :) Cody, you've been such an amazing help!"

Kristi K., Essential Feeds

The Challenge

Essential Feed's website was outdated and provided a clunky user experience. Although they were still making sales, it was evident that their website was hindering their growth. Many products were discontinued, and the navigation was far from intuitive. Customers had difficulty finding what they needed, and the outdated design did not reflect the quality of their premium products. Essential Feeds needed an effective solution to enhance the online shopping experience and ultimately boost their sales.

About Essential Feeds

Essential Feeds provides high-quality feed and supplements for show animals, focusing on helping breeders, 4-H participants, and other competitive animal owners achieve their best results. Their range of premium products is tailored for livestock, poultry, and other show animals, ensuring that customers can trust their feeds for top-tier performance in competitions. Essential Feeds is committed to innovation, education, and making it easier for its customers to access the products they need.

The Solution

To tackle these challenges, we worked closely with Essential Feeds to completely redesign their website with a focus on functionality, user experience, and eCommerce performance.

Designed with the User in Mind

Website Redesign: A modern, clean design was implemented to improve the overall user experience, making it easier for customers to browse and make purchases.

Before:

After:


Product Updates: We removed discontinued products and made room for new inventory, ensuring customers had access to the latest products.

Interactive Dealer Map: We added an interactive dealer map to help customers quickly locate retailers, improving convenience and making the shopping process smoother.

Blog/Resource Page: We created a blog and resource section to engage with customers, share industry news, post about show winners, and offer valuable content.

The Results

Recouped the cost of the website redesign in just 28 Days

From online sales

The site is on track to deliver 10xROI

Within 12 months of launching the redesigned site.

70% Increase in Website Conversions

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Molly Kuehl, Senior Growth Strategist

molly.kuehl@chatterkick.com | (712) 274-3786 | chatterkick.com