How Essential Feeds Turned a Website Redesign Into a Sales Powerhouse
"I'm sooo excited for this launch. We're getting so close to finishing it! :) Cody, you've been such an amazing help!"
Kristi K., Essential Feeds
The Challenge
Essential Feed's website was outdated and provided a clunky user experience. Although they were still making sales, it was evident that their website was hindering their growth. Many products were discontinued, and the navigation was far from intuitive. Customers had difficulty finding what they needed, and the outdated design did not reflect the quality of their premium products. Essential Feeds needed an effective solution to enhance the online shopping experience and ultimately boost their sales.
About Essential Feeds
Essential Feeds provides high-quality feed and supplements for show animals, focusing on helping breeders, 4-H participants, and other competitive animal owners achieve their best results. Their range of premium products is tailored for livestock, poultry, and other show animals, ensuring that customers can trust their feeds for top-tier performance in competitions. Essential Feeds is committed to innovation, education, and making it easier for its customers to access the products they need.
The Solution
To tackle these challenges, we worked closely with Essential Feeds to completely redesign their website with a focus on functionality, user experience, and eCommerce performance.
Designed with the User in Mind
Website Redesign: A modern, clean design was implemented to improve the overall user experience, making it easier for customers to browse and make purchases.
Before:
After:
Product Updates: We removed discontinued products and made room for new inventory, ensuring customers had access to the latest products.
Interactive Dealer Map: We added an interactive dealer map to help customers quickly locate retailers, improving convenience and making the shopping process smoother.
Blog/Resource Page: We created a blog and resource section to engage with customers, share industry news, post about show winners, and offer valuable content.
The Results
Recouped the cost of the website redesign in just 28 Days
From online sales
The site is on track to deliver 10xROI
Within 12 months of launching the redesigned site.
70% Increase in Website Conversions
Discover how other companies succeed with Chatterkick
We've worked with some of the world's most loved eCommerce and lifestyle brands. Find out what they're doing to drive success by getting in touch.
Call, chat, text, email, or visit us, we love meeting new friends!
