How Social Media Recruitment Ads Drove Staffing Success at 5 Food Manufacturing Locations

"The quality of the applicants is up – more applicants and better applicants mean the jobs are getting filled. The HR department at our plants are pretty selective - they won’t fill a position with just anyone. So when we see the staffing percentages at these rates, it points to the fact that they are very pleased with the quality of the applicants.”

Ciana Cloud, Marketing & Communications Strategist - Empirical Foods

The Challenge

Navigating the Post-COVID Economic Landscape

The global pandemic introduced unprecedented challenges across all sectors, and empirical foods was no exception. The economic shifts following COVID-19 significantly impacted staffing, presenting a critical hurdle. The need to rapidly restaff to meet operational demands while ensuring the quality of new hires was paramount to maintaining production efficiency and product quality.

About Empirical Foods

Empirical Foods is a technology innovator that excels in high-quality food production and is reshaping the future of food.

The Solution

A Strategic Recruitment Campaign

Showcase Company Culture - Displayed the work environment at empirical foods with real photos and videos of employees engaged in their work.

Promoted Educational Opportunities - Published content highlighting educational programs offered or sponsored by empirical foods to attract candidates interested in growth and learning.

Paid Ads on Meta and LinkedIn - Campaigns were tailored to resonate with values-aligned Candidates who value company culture and the pursuit of ongoing learning.

The Results

Significant Improvements in Staffing Levels and Applicant Quality

Immediate 60x Increase on Recruitment Traffic

Overall Staffing Levels Surpassed Pre-COVID Figures across 5 Locations

Significant Improvements in Applicant Quality

42.7% Audience Growth across Social Channels

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