A/B Testing Ads For an 178% Increase in Website Traffic

"Chatterkick works alongside us in a true partnership and finds effective strategies that align with our specific goals."

Survam Patel, Founder and Owner - Compliant Clients

The Challenge

Facing the dual challenges of a fixed budget and an audience notorious for low engagement, Compliant Clients™ needed a way to increase website traffic and grow awareness of its services.

About Compliant Clients

Compliant Clients™ is a pioneer in transportation and pharmacy services on lien for personal injury litigants, ensuring they adhere to their medical plans so law firms can build stronger cases with the assurance that client treatment is handled and documented.

The Solution

A Strategic Pivot

Open and Creative Collaboration - No creative idea was off the table, so a variety of content could be tested for efficacy.

Targeted Advertising - Leveraged insights from audience behavior to select ads that increased website traffic.

A/B Testing and Optimization - Tested variables within successful ad content to further enhance performance.

New Creative

VS. Old Creative

The Results

From a simple, yet highly effective ad made from a notes app.

420% Increase in Ad Clicks

82% Lower Cost Per Click

1,836% Higher Click Through Rate

178% Increase in Website Traffic

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Molly Kuehl, Senior Growth Strategist

molly.kuehl@chatterkick.com | (712) 274-3786 | chatterkick.com