Big Growth for a Small Team: How College of Saint Mary Crushed TikTok Engagement
About College of Saint Mary
College of Saint Mary is a private Catholic women’s university in Omaha, Nebraska, with a mission to empower women through education and leadership. Known for its tight‑knit community and commitment to helping students build meaningful careers, CSM creates an environment where women are supported and encouraged at every stage of their academic journey.
The Challenge
College of Saint Mary’s marketing team was stretched thin. Between managing day‑to‑day campaigns and keeping up with ever‑changing digital trends, there wasn’t enough time or bandwidth to build a proactive paid strategy. New opportunities, like jumping on TikTok early, kept coming up, but without extra hands or expertise, it was tough to move fast enough to take advantage.
That’s when they turned to Chatterkick for a partner who could capture the content on site, guide strategy, share real‑time insights, and help them make the most of emerging platforms.
The Solution
Strategic Proof
Chatterkick partnered with College of Saint Mary (CSM) to bridge the gap where their marketing team had limited capacity to take on emerging opportunities. With bandwidth focused on daily demands, new platforms like TikTok were difficult to prioritize, so we built a comprehensive strategy that relieved pressure while opening doors to growth. Our work included a proactive paid advertising approach that looked ahead instead of only reacting to day-to-day needs. Through monthly consulting sessions, our strategists shared real-time platform updates, surfaced trends, and introduced opportunities on emerging channels. We also conducted on-site content captures through our Authenticity at Scale process, creating a high-volume library of social-ready content in a single session.
Together, these efforts launched CSM’s TikTok presence from the ground up, complete with strategic direction, creative brainstorming, and hands-on management of three evergreen ad campaigns plus a promoted posts campaign. By getting in early, CSM built a strong and ownable presence on TikTok while freeing their team to focus on what they do best.
The Results
Turning Reach Into Results
The campaign created measurable momentum on TikTok, building visibility, sparking engagement, and doing it all with efficiency that stretched every dollar for the private college. The strategy balanced scale with cost savings, proving that early investment in the right platform and investment in training for the right internal team members can generate both reach and impact for the brand.
5.3MTikTok Impressions
delivering a 30% year-over-year increase in visibility.
54.5K TikTok Clicks
representing a 212% increase year-over-year
CPC 94% Below Industry Benchmark
$0.19 CPC on TikTok
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