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Scaling Movement. Inspiring a Generation.


The Moment We’re In


For 15 years, Fit Kids has transformed schools and communities by making movement and mindfulness accessible to all children. What began with 12 sites and 420 students has grown into 190 partner sites serving nearly 30,000 kids across 11 states and 2 countries.

The evidence is clear, regular movement strengthens bodies, boosts moods, improves focus and grades, and builds confidence that lasts a lifetime. Daily activity lowers the risk of chronic disease by up to 58%, reduces depression risk by 25%, and increases classroom focus by 20%. Yet three out of four U.S. kids still do not meet daily activity recommendations.

In too many under-resourced communities, children go without PE teachers or safe places to play. In California alone, about half of all elementary school districts lack a dedicated PE teacher, and more than 80% of students don’t receive the legally required amount of PE time. Fit Kids is often the only source of structured physical activity, filling critical gaps with high-quality equipment, engaging curriculum, and tools that empower educators to make fitness and fun part of every child’s day.

But the demand for our program now exceeds our capacity. We hear from new schools and partners every week who want to bring Fit Kids to their students, and too often, we have to say no.

That’s where the Fit Kids Legacy Fund comes in. With an initial goal of raising $1 million in two-year pledges, the Legacy Fund is just the beginning, offering a powerful first wave of investment that will launch Fit Kids into its next phase of growth. This catalyst will provide the financial runway and strategic capacity needed to scale Fit Kids’ proven model nationwide, growing our team, strengthening our infrastructure, and forging partnerships that position Fit Kids as a national leader in physical activity and youth well-being.

As we celebrate 15 years of impact, we’re not just reflecting on how far we’ve come, we’re building what comes next. The Legacy Fund invites a deeper level of commitment that will power the next era of Fit Kids’ growth, ensuring that thousands more children have the chance to move, play, and thrive.

Introducing

The Legacy Fund

The Fit Kids Legacy Fund invites visionary partners to help propel Fit Kids into its next era of growth. With an initial goal of raising $1 million in multi-year pledges over two years, this fund will provide the strategic capacity, leadership, and infrastructure needed to scale our proven model nationwide.

Legacy Fund supporters are those who believe in Fit Kids’ potential to transform children’s health and well-being, and who want to invest in building the foundation that will sustain and expand that impact for years to come.

For Today
Ensure every current Fit Kids partner continues to deliver high-quality programs and the joy of movement.
For Tomorrow
Build the capacity to expand into new schools and states, doubling our impact in the years ahead.

Your commitment to the Legacy Fund fuels both: sustaining the excellence that defines Fit Kids today while powering the strategic growth that will shape its future.

Why Now?

1

Milestone Moment

Fifteen years of proven impact show that the Fit Kids model works and the momentum has never been stronger.

2

Growing Need

Fewer than one in four children meet daily activity recommendations. In countless schools, Fit Kids remains the only structured opportunity for movement and mindfulness.

3

Window of Opportunity

Demand is outpacing capacity. Schools are asking for Fit Kids today, and the Legacy Fund provides the resources to scale and meet that need.

4

Catalyst for the Future

Two years of leadership pledges will fuel the growth, team, and infrastructure to take Fit Kids from a regional success story to a national model for children’s health and well-being.

Your Part in the
Fit Kids Legacy


Your pledge to make two annual gifts to the Legacy Fund honors all that we’ve built together and fuels the next chapter of impact.

This initial $1 million phase of the Legacy Fund establishes the foundation for stability today and positions Fit Kids for bold, strategic expansion tomorrow.

Your leadership gift will support:

Program Enhancements

  • Improved onboarding resources to make implementation even easier for partners
  • Additional movement and mindfulness videos for Coaches Corner
  • Select content developed in Spanish to support partner needs

Curriculum Development

  • Exploration of a middle-school–specific curriculum
  • Development of an “equipment-free” option for classrooms and low-resourced settings

Strategic Partnerships & Social Enterprise

  • Expansion into new market segments (e.g., middle schools, homeschool communities, paid partnerships, individual subscribers)
  • Assessment of target cities/regions for deeper, concentrated growth

Capacity Building

  • Additional staffing and technology to support partnership growth
  • Enhancements to the Coaches Corner platform (including a potential app relaunch)
  • Piloting new digital tools such as “Fit Kids TV” for students and subscribers

Impact Opportunities

Your pledge to make two annual gifts to the Legacy Fund can shape Fit Kids’ future at every level:

  • Champion — $100,000+
    Lead the movement. Laying the foundation for national growth and lasting impact while ensuring every one of our 189 partner sites continues delivering high-quality programs to nearly 30,000 children each year.
  • Catalyst — $25,000 – $99,999
    Ignite expansion. Fueling the momentum that brings Fit Kids to new schools and states, introducing thousands more children to the joy and confidence that come from movement.
  • Builder — $10,000 – $24,999
    Strengthen the foundation. Powering the systems, technology, and training that equip educators and ensure every program delivers measurable impact and sustainable growth.
  • Sustainer — $2,500 - $9,999
    Keep kids moving. Providing the equipment, curriculum, and resources that make movement and mindfulness come alive in classrooms every day.

All donors will be recognized as Founding Supporters of the Fit Kids Legacy Fund and celebrated in national communications marking our 15-year milestone.

Your Legacy. Their Future.



Join us. Be a part of the Fit Kids Legacy Fund.

Connect with Jen Naecker to learn more and be a part of the movement we're inspiring together.

“Every child deserves access to joyful, engaging movement, not just those with the privilege of resources or opportunity. Fit Kids is closing the play equity gap by making fitness and mindfulness accessible for all children, building confidence and healthy habits that last a lifetime. Supporting the Legacy Fund is my way of helping ensure this work continues to grow and reach more kids everywhere.”

– Amy Burnett, Fit Kids Board Member

“I’ve seen Fit Kids grow from a small local program into one that truly expands what’s possible for thousands of children by giving them access to movement, confidence, and joy. Supporting the Legacy Fund is an opportunity to scale a model that has consistently shown real, measurable impact—and to ensure this mission, both timeless and urgently needed, reaches even more kids who deserve it. I hope many others will join me—together we can help bring a healthier, brighter future to countless more children.”

– Karen Chakmakian, Fit Kids Donor


"Movement and mindfulness are so important for kids’ physical and mental health. Fit Kids gives children those opportunities in a fun, accessible way. I’m honored to support the Legacy Fund and help Fit Kids bring this work to even more communities across the country.”

– Andy Logan, Fit Kids Board Member

Thank you.

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Menlo Park, CA 94025
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fitkids.org
513-256-3663 | jen@fitkids.org