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Kangaroo Shoes

Rebrand Quote


Dear Genie,

Thanks for inviting us to submit initial creative concepts to help introduce Kangaroo Shoes to Asia.

It was great to see your operation and meet your team. Your aspirations to grow your brand are admirable and we would love to help you reach them.

It turns out, there are quite a few runners at our Portland office that wear your shoes. They think they’re great! We think you’ll be very successful in Asia.

This quote includes your requests for complete rebrand specific to Asian markets, including additional research time (given the specificity of the rebrand). Please let us know how this quote suits you, or if you would like any clarification.

If you are happy to move forward, please accept this Quote and we will get to work!

Best wishes,

Jake and everyone at Beta Brand Portland

Quote #KS1901

You can select optional items and adjust quantities where possible, but feel free to reach out if we can clarify anything


Market research

Description
Item
Quantity
Price

Initial research

Default Rate
14Hour
$1,400.00

Focus group sessions (x2)

Default Rate
6Hour
$600.00

Research report

Default Rate
20Hour
$2,000.00

Brand positioning strategy

Description
Item
Quantity
Price

Stakeholder consultations

Default Rate
6Hour
$600.00

Strategy ideation

Default Rate
15Hour
$1,500.00

Strategy report (covering communications and design strategy)

Default Rate
20Hour
$2,000.00

Brand identity design

Description
Item
Quantity
Price

Design ideation

Default Rate
10Hour
$1,000.00

Logo

Default Rate
2Hour
$200.00

Website

Default Rate
10Hour
$1,000.00

Identity materials

Default Rate
5Hour
$500.00

Go-to-market brand identity implementation

Description
Item
Quantity
Price

Advertising campaign budget

$5,000.00
1
Unit
$5,000.00

Advertising campaign setup and management

Default Rate
20Hour
$2,000.00
Total Excluding Tax$17,800.00

Total$17,800.00

“Beta Brand’s collaborative agency network is the secret to their rich design and expertise – they always produce results.”

William Goldburg, CEO of Lyft

Scope Of Work.

The rebrand will include:

  • Logo design and brand lock-ups
  • Asia-specific branding guidelines
  • Asia-specific copy style guide
  • Shoe box design
  • Rollout of assorted marketing collateral
  • CONTACT

    If you have any questions or would like to discuss the details of this project further, please contact:

    Jake Chalmers

    Email - jake@betabrand.com | Web - betabrand.com